Patrick Finley
Birmingham,AL
Overview
11
11
years of professional experience
1
1
Certification
Work History
Product Marketing Manager - Go-to-Market Strategist
One Inc
06.2022 - Current
- Drive the go-to-market strategy for inbound and outbound payment products, with a foundational understanding of meeting the needs of One Inc clients.
- Developed demand generation campaigns leading to an ARR of over $1M.
- Led two major product research initiatives, hitting the target goal of 350 responses within 1 week.
- Provide analysis of industry analyst reports to communicate market trends to product leadership.
Marketing Manager
Insuresoft
04.2021 - 05.2022
- By providing relevant content, increased social media reach by 30% in less than 8 months
- Developed event campaigns which resulted in 8 opportunities of pipeline activity in 2021
- Oversaw relationships with industry partners and the completion of RFI's to maintain common messaging
Client Analyst
Insuresoft
06.2019 - 04.2021
- Coordinated successful implementation of 2 new lines of business modules and 5 base upgrades of the Diamond Suite
Discipleship Pastor
Decatur First United Methodist Church
01.2018 - 06.2019
- Developed and implemented curriculum for over 200 people to create a culture of faith and character development among members which increased participation by 282%
Risk Manager
Auction Insurance Agency
02.2015 - 01.2018
- Mitigated $2.7 million in potential losses in 2017
- Analyzed financial risk on client's payment and title policies
Education
Master of Science - Marketing, Specialization in Marketing Analytics
Manderson Graduate School of Business, University of Alabama
Tuscaloosa, AL07.2022
Master of Divinity - undefined
New Orleans Baptist Theological Seminary
New Orleans, LABachelor of Science in Commerce and Business Administration -
University of Alabama
Tuscaloosa, ALSkills
- Salesforce
- Market intelligence
- Go-to-market plans
- Marketing analytics
- Product launches
- Hubspot
Certification
SAS - Specialization in Statistical Data Analytics
Timeline
Product Marketing Manager - Go-to-Market Strategist
One Inc
06.2022 - Current
Marketing Manager
Insuresoft
04.2021 - 05.2022
Client Analyst
Insuresoft
06.2019 - 04.2021
Discipleship Pastor
Decatur First United Methodist Church
01.2018 - 06.2019
Risk Manager
Auction Insurance Agency
02.2015 - 01.2018
Master of Divinity - undefined
New Orleans Baptist Theological Seminary
Master of Science - Marketing, Specialization in Marketing Analytics
Manderson Graduate School of Business, University of Alabama
Bachelor of Science in Commerce and Business Administration -
University of Alabama