Successful account management professional accustomed to working with national-level, high-value accounts. Adept sales professional with history of capturing new business and capitalizing swiftly on emerging sales opportunities. Expert in connecting with customers, building trust and exceeding revenue targets with determination and in-depth product knowledge.
Overview
17
17
years of professional experience
Work History
National Accounts Manager
CENTR Brands
10.2022 - Current
Responsible for new product launch and growing national business within Grocery, C-Store, Club, on-premises, Restaurants, lodging, fine and casual, multi -unit and regional chains
Developed and cultivated strong relationships to engage with key decision-makers at Kroger, Sprouts, 7-Eleven, Walgreens, Circle K, and other national retailers, restaurants, and hotel groups
Manage a partnership of brokers, wholesalers, and distributors across 25 states to achieve volume goals, share, and profit objectives
Negotiate and coordinate chain marketing agreements and consumer promotions
Responsible for managing corporate initiatives for the regional sales team to deliver strategic sales growth across North America through distribution in national accounts
Develop national business plans; oversee their implantation and sales execution; negotiate contract pricing, including forecasting and logistics.
SALES MANAGER
VYBES L.A. LLC
01.2021 - 01.2022
Oversaw and grew business in California, Arizona, Nevada, and Texas
Met and surpassed the quarterly sales goals set for my markets
Worked with and managed the company’s relationship with 8 Distributors across markets wholesale and DSD
Built programs for regional brokers
Worked closely with restaurant partners and marketing team to build programs, menu mentions, and cocktail initiatives
Secured company’s launch in multiple key chains
Increased account penetration by 85% in the San Diego market.
Regional Sales Manager
CENTR Brands Corp
01.2019 - 01.2021
Responsible for new product launch and growing regional business within Grocery, C-Store, Club, on-premise, and lodging
Developed and cultivated strong relationships to engage with key decision-makers
Cultivated staff training programs, menu suggestions and events to promote the brand within trade
Manage a partnership of brokers and distributors across the state to achieve volume goals, share, and profit objectives
Created incentives within retailer and distributor partners
Negotiate and coordinate sales and marketing agreements and consumer promotions
Responsible for managing corporate initiatives for California to deliver strategic sales growth
Develop regional business plans; oversee their implantation and sales execution; pricing, including forecasting and logistics
Managed brand launch into a new category within the states of California, Nevada and Texas through the distributor and retailer levels
Adapt pricing to our California market and create new programming to engage off and on-
Premise channels.
Owner Operator
Correctfit Performance
01.2013 - 01.2019
Assess body posture and function through the comprehensive testing procedure; Testing includes muscle length and tension analysis, muscle activation testing, joint function, and mobility testing
Neurological function testing of the visual/vestibular systems
N.M.R: Tests for dysfunction of the nervous system due to trauma or overuse
Cue for immediate relearning correcting neuromuscular imbalances by working with the bodies’ organizational intelligence
Perform Peripheral Neural Facilitation (PNF)
Usage of PNF techniques to mobilize and reset soft tissue and joint spaces
The technique allows for neuromuscular re-patterning achieved through activation/ inhibition movements.
Kinesiologist/ Corrective Exercise Specialist
Muscle Activation Technique
01.2006 - 01.2013
(M.A.T.)
Muscle testing to determine regions of dysfunction due to repetitive usage injuries and system failure syndromes
Creation of thorough rehabilitative therapy programs designed to consider the entire muscular/skeletal/Nervous Systems
Regardless of dysfunction or injury, utilize multi-joint movements to promote complete and lasting recovery
Assess body posture and function through the comprehensive testing procedure; Testing includes muscle length and tension analysis, muscle activation testing, joint function, and mobility testing
Neurological function testing of the visual/vestibular systems
N.M.R: Tests for dysfunction of the nervous system due to trauma or overuse
Cue for immediate relearning correcting neuromuscular imbalances by working with the bodies’ organizational intelligence.
Education
Bachelor of Science - Physical Education, Nutritional Science
SDSU
San Diego
Skills
Sales Presentation
Business Growth and Retention
Prospecting and Cold Calling
Workflow Schedules
Solution Selling
Contract Negotiation Expertise
Sales Pipeline Development
Account Development
Revenue Generation
Business Development
Strategic Planning
Timeline
National Accounts Manager
CENTR Brands
10.2022 - Current
SALES MANAGER
VYBES L.A. LLC
01.2021 - 01.2022
Regional Sales Manager
CENTR Brands Corp
01.2019 - 01.2021
Owner Operator
Correctfit Performance
01.2013 - 01.2019
Kinesiologist/ Corrective Exercise Specialist
Muscle Activation Technique
01.2006 - 01.2013
Bachelor of Science - Physical Education, Nutritional Science
Facility Executive -Soft Service at Jones Lang LaSalle- AirBnB Capability CentrFacility Executive -Soft Service at Jones Lang LaSalle- AirBnB Capability Centr