Patrick Price
Howell Township,NJ
Summary
Pharmaceutical Marketing Professional with a proven track record of delivering excellent revenue results through CRM across digital and print channels. Extensive expertise in MLR and PRMC processes, including content creation, MLR submission, review stages, and content management systems. An innovative decision-maker with a strong ability to drive brand growth and maintain professional relationships with key stakeholders. Experienced in Market Access roles and skilled in lifecycle, access, and launch strategies. Stellar communicator, presenter, and relationship builder, with experience on both the client and agency sides. Proficient in VEEVA PromoMats and Workfront.
Overview
13
13
years of professional experience
Work History
Market Access Account Management
Mosaic Group
NY
04.2021 - 03.2024
- Built and maintained strategic relationships with client brand and MLR review teams
- Collaborated with brand team’s medical director on content development and MLR approval
- Developed omnichannel communication strategies for various audiences, including HCO, Payer, Employer, and Global affiliates
- Led the MLR review process using Veeva PromoMats and Workfront
- Managed brand finance matters, including budgeting, tracking, and accruals.
Marketing and Sales Imaging Liaison
Hackensack Meridian Health
NJ
02.2019 - 04.2021
- Developed and implemented marketing programs targeting professionals and consumers
- Fostered relationships with referring physicians, professional associations, and corporate sponsors
- Managed profitability, revenue, and expenses
- Utilized SEO/SEM to enhance website investment.
Business Development Director
Active Mind Fuel: Digital Ad Agency
NYC
08.2017 - 01.2019
- Supervised account team for four clients' marketing and advertising activities
- Planned and executed multi-channel promotional and medical education strategies
- Trained account managers in client relationship management and compliance with FDA and PhRMA Guidelines
- Directed MLR review processes using Veeva PromoMats and Workfront
- Created KOL advisory board dinner programs to support clinical development and key messaging.
Marketing Launch Consultant: Market Access
Pfizer
NYC
05.2017 - 07.2017
- Executed Payer go-to-market plan focusing on market access, reimbursement, and pricing strategy
- Planned and conducted KOL and payer advisory boards
- Analyzed post-marketing studies to determine Key Performance Indicators.
Project Management Consultant Global Market Access
Janssen/Execupharm
NJ
10.2015 - 03.2016
- Led project management functions and executed pricing and reimbursement market research
- Organized and conducted global marketing meetings with over 130 attendees
- Launched Private Health Insurance in Emerging Markets by leading a task force of Janssen Global Market Access Group members.
Team Leader, Global Market Access Marketing
Merck
PA
07.2011 - 02.2015
- Led a team of Global Market Access promotion managers, enhancing Merck's payer strategy
- Mentored and managed performance of direct reports
- Implemented process improvements for Medical / Legal review
- Delivered key projects by leading MLR review activities using Veeva PromoMats and Workfront.
Education
MBA - Marketing
Seton Hall University
B.A. - Biology
University of Delaware
Skills
- CRM
- MLR and PRMC processes
- Content creation
- MLR submission
- Content management systems
- Market Access roles
- Lifecycle, access, and launch strategies
- VEEVA PromoMats
- Workfront
Therapeuticareaexperience
- Cardiovascular
- Diabetes
- Obesity
- Anti-Infectives
- Neurology
- Nephrology
- Dermatology
- Vaccines
- Psychiatry
- Oncology
- Biosimilars
References
References available upon request.
Timeline
Market Access Account Management
Mosaic Group
04.2021 - 03.2024
Marketing and Sales Imaging Liaison
Hackensack Meridian Health
02.2019 - 04.2021
Business Development Director
Active Mind Fuel: Digital Ad Agency
08.2017 - 01.2019
Marketing Launch Consultant: Market Access
Pfizer
05.2017 - 07.2017
Project Management Consultant Global Market Access
Janssen/Execupharm
10.2015 - 03.2016
Team Leader, Global Market Access Marketing
Merck
07.2011 - 02.2015
MBA - Marketing
Seton Hall University
B.A. - Biology
University of Delaware
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