Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
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Patrick Sanchez

Anaheim,CA

Summary

Mission-driven content creator and digital strategist with over a decade of experience in video production, social media marketing, and community storytelling. Seeking to contribute creative, data-informed, and purpose-driven content as a Social Media Coordinator.

Overview

17
17
years of professional experience

Work History

Director of Content Marketing

Heat Press Nation
Fullerton, CA
12.2019 - Current
  • Lead and manage a multidisciplinary marketing team, fostering a collaborative and innovative environment.
  • Produced short- and long-form video content tailored to platform algorithms (Meta, YouTube, Google Ads), increasing reach and ROI.
  • Tracked campaign KPIs including SMS CTR (34.05%), email open rates (37.97%), and $5.1M in attributed email revenue in 2023.
  • Repurposed video content into reels, stories, and vertical formats for cross-platform distribution.
  • Regularly reviewed YouTube analytics, including watch time and key audience retention moments, to refine future content strategy.
  • Designed branded graphics for web, social, and email campaigns to ensure visual consistency.

Contract Content Creator (Remote)

Fountain of Truth Church
Redlands, CA
12.2024 - Current
  • Delivered weekly social media Reels that were timely, high-quality, and aligned with key messaging.
  • Increased engagement through emotionally resonant short-form storytelling.
  • Consistently met weekly deadlines with polished, authentic content.
  • Integrated with internal team to reflect brand voice and values.

Social Content Creator & Graphic Designer

OSD Audio
Brea, CA
05.2018 - 12.2019
  • Developed branded content and campaigns for Facebook, Instagram, Twitter, and YouTube.
  • Curated and repurposed content from relevant sources to support community engagement.
  • Wrote compelling copy for social and email aligned with sales and product strategy.

Videographer & Editor

Self Employed
Anaheim, CA
01.2008 - Current
  • Created engaging horizontal and vertical video content using Sony Alpha series and other cinema cameras.
  • Delivered polished projects using DaVinci Resolve, Adobe Premiere, After Effects, Photoshop.
  • Directed and edited brand videos, music videos, and social campaigns for clients across industries.

Live Video Director (Volunteer)

Eastside Christian Church
Anaheim, CA
08.2014 - Current
  • Directed live services and events with multi-camera production.
  • Managed a team of camera operators and switchers to ensure seamless real-time visuals.
  • Integrated graphics, slides, and media into live broadcasts for online and in-person audiences.
  • Developed strong communication skills through headset coordination and on-the-fly problem-solving.

Ecommerce Specialist

Heat Press Nation
Fullerton, CA
02.2012 - 05.2018
  • Helped build and launch the company's Shopify e-commerce platform to improve user experience and streamline operations.
  • Implemented warehouse management software to enhance inventory workflows.
  • Supervised content and development teams in launching Google Ads and social campaigns.
  • Worked with SEO consultants and programmers to optimize website performance.
  • Produced educational YouTube content and hosted weekly live streams.

Education

Vocational Certificate - Film & Television Production

Fullerton College
Fullerton, CA
01.2006

Skills

  • Social Media Management
  • Campaigns
  • Short-Form Video
  • YouTube Analytics
  • Audience Retention
  • Graphic Design
  • Photoshop
  • Illustrator
  • Email Marketing
  • SMS Marketing
  • Marketing Strategy
  • Shopify
  • Web Publishing
  • SEO
  • Engagement Tracking
  • Video Production
  • Video Editing
  • Team Leadership
  • Volunteer Coordination

References

Available upon request

Timeline

Contract Content Creator (Remote)

Fountain of Truth Church
12.2024 - Current

Director of Content Marketing

Heat Press Nation
12.2019 - Current

Social Content Creator & Graphic Designer

OSD Audio
05.2018 - 12.2019

Live Video Director (Volunteer)

Eastside Christian Church
08.2014 - Current

Ecommerce Specialist

Heat Press Nation
02.2012 - 05.2018

Videographer & Editor

Self Employed
01.2008 - Current

Vocational Certificate - Film & Television Production

Fullerton College