PATRICK SMIGGEN
Ada,Michigan
Summary
Results-driven VP of Sales & Marketing with proven success in strategic planning and client relationship management. Demonstrated ability to lead teams and drive growth through effective sales analytics and training development. Consistently achieves revenue targets and enhances customer satisfaction.
Overview
28
28
years of professional experience
Work History
VP and Director of Sales & Marketing
Hart Enterprises, Inc.
Sparta, MI
06.2013 - Current
- Developed and implemented strategic business plans to drive growth and profitability.
- Coordinated with marketing to create branding and promotional strategies that enhanced market presence.
- Exceeded sales goals by upselling and cross-selling within the existing client base.
- Cultivated successful client relations, contributing to increased revenue.
- Generated leads through networking, cold calling, and email campaigns to expand client base.
- Planned promotional events such as trade shows, conferences, webinars.
Director of Sales & Marketing
Hart Enterprises, Inc.
Sparta, Michigan
01.2008 - 06.2013
- Developed sales strategies that increased market presence through targeted outreach and engagement.
- Oversaw team performance, ensuring alignment with company objectives and enhancing overall sales effectiveness.
- Trained and mentored sales staff on best practices, resulting in improved sales techniques and a stronger team dynamic.
- Analyzed sales data to inform decision-making and strategy adjustments.
National Sales Director
Inrad Inc.
Grand Rapids, Michigan
09.2001 - 06.2007
- Led training sessions for sales staff to enhance product knowledge and sales techniques.
- Analyzed competitor activities to optimize pricing models and product offerings.
- Conducted regular meetings with regional sales managers to review performance objectives, discuss new products and provide guidance on best practices.
- Coached and developed team to consistently meet and exceed revenue goals.
Territory Sales Representative
Eli Lilly Pharmaceuticals
East Lansing, Michigan
08.1998 - 09.2001
- Cultivated relationships with healthcare professionals, enhancing product visibility and adoption.
- Delivered product presentations, increasing client knowledge of new therapies and treatments.
- Articulated product features and benefits, driving brand awareness among target audiences.
Education
MBA - Marketing
University of Notre Dame
Notre Dame, IN05-1996
Bachelor of Arts - Accounting
Michigan State University
East Lansing, MI06-1992
Skills
- Sales analytics and training
- Market analysis and brand management
- Client relationship management
- Strategic planning and team leadership
- Sales presentations and results-driven strategies
Timeline
VP and Director of Sales & Marketing
Hart Enterprises, Inc.
06.2013 - Current
Director of Sales & Marketing
Hart Enterprises, Inc.
01.2008 - 06.2013
National Sales Director
Inrad Inc.
09.2001 - 06.2007
Territory Sales Representative
Eli Lilly Pharmaceuticals
08.1998 - 09.2001
MBA - Marketing
University of Notre Dame
Bachelor of Arts - Accounting
Michigan State University