David Lobley M.B.A.
Greencastle,PA
Summary
Dynamic VP of Sales and Marketing at Hagerstown Kitchens Inc., adept at driving brand recognition and market expansion. Expert in client relationship building and data-driven decision making, I led a high-performing team to enhance customer retention and negotiate lucrative contracts, achieving consistent growth in market share.
Experienced with developing and implementing comprehensive sales and marketing strategies. Utilizes market insights and data-driven approaches to optimize performance. Track record of driving revenue growth through innovative campaigns and collaborative leadership.
Overview
26
26
years of professional experience
Work History
VP of Sales and Marketing
Hagerstown Kitchens Inc.
11.2010 - Current
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Created strategic service roadmaps for new initiatives.
- Managed $20,000 annual marketing budget.
- Supervised proposal development in response to RFPs within Kitchen and Bath market.
- Conducted regular competitor analysis, leveraging insights gained to inform strategic decision-making processes.
- Spearheaded product launches, effectively positioning products in competitive markets.
- Cultivated strong relationships with key industry partners, enhancing brand visibility and credibility.
- Played an instrumental role in shaping company messaging, ensuring consistency across all promotional materials.
- Optimized pricing strategies to maximize profitability while remaining competitive within the marketplace.
- Led a team of sales and marketing professionals to achieve consistent growth in market share.
- Expanded the company''s presence in new markets through strategic partnerships and targeted promotions.
- Enhanced customer retention rates by providing exceptional service and support throughout the entire sales process.
- Negotiated lucrative contracts with key clients, securing long-term revenue streams for the business.
Director of Sales and Marketing
Hagerstown Kitchens Inc.
01.2003 - 01.2010
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Analyzed sales and marketing data for improved strategies.
- Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
- Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
Sales Representative
Hagerstown Kitchens Inc.
01.1999 - 01.2003
- Grew the territory from $0 in sales to over $500k.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
Education
MBA - Business Administration And Management
Mount Saint Mary's University
Frederick, MD05-2005
Bachelor of Business Administration - Marketing
Salisbury University
Salisbury, MD05-1998
Skills
- Client relationship building
- Sales presentations
- Data-driven decision making
- Key account management
- Sales training
- Marketing analytics
- Pricing strategy
- Technical sales support
- Cold calling techniques
- Trade show management
Languages
English
Full Professional
Timeline
VP of Sales and Marketing
Hagerstown Kitchens Inc.
11.2010 - Current
Director of Sales and Marketing
Hagerstown Kitchens Inc.
01.2003 - 01.2010
Sales Representative
Hagerstown Kitchens Inc.
01.1999 - 01.2003
MBA - Business Administration And Management
Mount Saint Mary's University
Bachelor of Business Administration - Marketing
Salisbury University
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