Patty Rudolph
Senior Sales Executive
Garland,TX
Summary
Accomplished Senior Media Sales Executive with 18 years of national experience in television, print and digital sales covering 8 states for multiple media properties with my own media rep firm. Adept in presenting a variety of smart programs, visually descriptive decks and strategic media platforms to accomplish diverse objectives of over 80 clients. Outgoing, ambitious and detail oriented, proficient at building and maintaining professional relationships with my clients.
Overview
21
21
years of professional experience
Work History
Senior Media Sales Executive
PR 4.0 Media
11.2011 - Current
- Responsible for managing a territory of 8 states and developing relationships with over 80 accounts in various industries from tourism, packaged goods, outdoor gear, apparel, watches, technology, tools and QSR's.
- Work with advertising agencies, media managers, marketing directors and public relations teams to understand their KPI's and objectives and present the best media solutions to achieve those goals per campaign and promote their products and services.
- Balance monthly travel for clients as well as national sales meetings and sales training.
- Continue to exceed expectations for growth in sales and new clients year over year for 4 different publishers and business managers.
- Owner of PR 4.0 Media
- Representing, under contract, various publishers and media outlets including Popular Mechanics, Car and Driver, Road & Track, Country Living, Shape, Men's Fitness, Outside, Entrepreneur and AccuWeather selling national print and digital media.
Media Account Manager
Scribner Media
09.2004 - 10.2011
- Responsible for national print sales of four Martha Stewart Living Omnimedia properties; Living, Everyday Food, Weddings, Body and Soul.
- Developed new territory in four states, Texas, Arkansas, Oklahoma and Louisiana and increased sales by 40%.
- Territory expanded to include Tennessee and Mississippi due to this growth and increased sales by 25% in those established territories.
- Expanded account list by winning the Scholastic Parent & Child contract covering same six states under Scribner Media.
Education
BA - Advertising Journalism, Marketing, English
University of North Texas
01.1992
Life Coaching Certification program
The Coach Mindset
01.2014
Master's of Counseling - Marriage, Couples And Family Counseling
Lamar University
Beaumont, TX 05.2001 -
Skills
- Microsoft Teams
- MS Excel
- MS Powerpoint
- Public Speaking
- Presentations in front of large groups
- Editing Skills
- Certified Life Coach and Trainer, Diginanddocom
- Relationship Building
Affiliations
- American Counseling Association member
- American Association for Marriage and Family Therapy
Timeline
Senior Media Sales Executive
PR 4.0 Media
11.2011 - Current
Media Account Manager
Scribner Media
09.2004 - 10.2011
Master's of Counseling - Marriage, Couples And Family Counseling
Lamar University
05.2001 -
Life Coaching Certification program
The Coach Mindset
BA - Advertising Journalism, Marketing, English
University of North Texas