PAUL DEVRIES
AMES,IOWA
Summary
Energetic and highly trained professional offering 23 years of sales experience. Proven leader in managing a diverse portfolio across multiple Midwest markets. Established strong relationships with local and regional business partners based on integrity and dependability. Extensive sales experience using market analysis and creative thinking to anticipate customers’ needs to achieve beneficial solutions.
Overview
23
23
years of professional experience
Work History
TERRITORY SALES MANAGER
DESCHUTES BREWERY
05.2013 - 04.2023
- Communicated regularly with regional and strategic partners to create strategic planning in multiple Midwest markets.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies to achieve sales goals using syndicated data and market insight.
- Established new and unique strategies to increase sales and distribution using interactive consumer events.
- Trained and mentored sales representatives in sales techniques and strategies.
- Built relationships with customers and community to promote long term business growth.
- Established processes to monitor and track distributor performance using key metrics to ensure successful market execution of programming.
CHAIN SALES MANAGER
Johnson Brothers of Iowa
12.2012 - 01.2013
- Coordinated corporate programing for 12 national and local chains for all sales divisions
- Strengthened communication and support with local and regional buyers
- Managed pricing submission and new item presentations to local and regional buyers
- Supported all chain resets utilizing IRI data and local market information to enhance shelf space and product location
- Enhanced sales team knowledge of craft beer while helping over 50 sales team members successfully pass the Cicerone Beer Server test
REGIONAL SALES DIRECTOR
Goose Island Beer Company
01.2007 - 01.2012
- Implemented sales and marketing programs to successfully increase sales and distribution in 95 wholesalers across a 7 state region
- Analyzed sales and distribution data from multiple sources to uncover opportunities to sell with targeted approach
- Managed +$250,000 annual sales and marketing budget strategically keeping under budget 5 years in a row
- Supervised 3 direct-report brewery reps emphasizing continuous education in beer knowledge, selling expertise, and wholesale management skills in major Midwest markets
- Engaged consumers, retailers and wholesalers at over 120 beer dinners, more than 250 brew fests, special events and samplings, cont.)
- Educated wholesalers, retailers and consumers on brewing, beer styles, enhanced tasting knowledge and profitability where applicable
- Reinforced business development with regular call frequency on key on and off-premise retailers
- Received full bonus potential through outstanding results in sales, profits and volume 5 years in a row
END BRAND MANAGER
HIGH, Fred Nesbit Distributing Co. / Doll Distributing LLC
01.2000 - 01.2007
- Coordinated priority elements of 9 individual suppliers’ business plans within multiple company divisions to produce expected results
- Created a measurable goal and incentive system for sales staff along with setting pay-for-performance standards
- Pioneered monthly brand focus to achieve planed results for distribution and sales goals
Education
Bachelor of Business Science - Marketing
Iowa State University
Ames, Iowa1995
Skills
- Strategic Networking
- Partnering and Relationships
- Event Planning
- Cross-Functional Collaboration
- Contract Negotiation Expertise
- Sales Program Coordination
- Market and Competitive Analysis
- Client Relationship-Building
- Highly proficient with Microsoft Office
Timeline
TERRITORY SALES MANAGER
DESCHUTES BREWERY
05.2013 - 04.2023
CHAIN SALES MANAGER
Johnson Brothers of Iowa
12.2012 - 01.2013
REGIONAL SALES DIRECTOR
Goose Island Beer Company
01.2007 - 01.2012
END BRAND MANAGER
HIGH, Fred Nesbit Distributing Co. / Doll Distributing LLC
01.2000 - 01.2007
Bachelor of Business Science - Marketing
Iowa State University
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