Paul Kellogg

• Oversee development and operations of fertility network comprising 1,100 reproductive endocrinologists and urologists across 650 clinic locations in the US and Canada. 2023 medical spend approached $430M with a projected 10% of US cycle share under Progyny.
• Responsible for management of seven commission-based teammates who are accountable for all contract negotiations (legal and financial) of networks with focus on provider relationships, operations management, outcomes reporting and business administration for reproductive endocrinology and urology, donor agencies, and ancillary and genetics labs.
• Actively participate in negotiations with providers, networks with the intent of reducing client spend and increasing Progyny margin.
• Oversee development and refinement of outcomes-based network including program strategy, probationary policies, inclusion criteria and Quality, Care and Efficiency implementations.
• Actively participate in sales and client account management including interactions with consultants and current/future clients. Progyny grew by 24% in 2024, today representing 6.7M covered lives.
• Work directly with C-suite on network-based initiatives with focus on product expansion and benefit refinement. Recent projects under my leadership include development of a fertility benefit and network in Canada (2021), development of a reproductive urology benefit and US-based network (2022), implementation of ASRM transfer guidelines (2022), implementation of CPQ/CLM system integrations (2023), creation of donor purchasing program (2023) and integration of Provider Portal with UM/URA product deployment (2023).
• Cultivated
• Collaborated
• Led/lead

• Oversaw 25 client accounts comprising more than 160 reproductive endocrinology, OB/GYN, urology, urogynecology and other subspecialty providers to ensure a favorable public image for both the practice and physicians.
• Served as business advisor to clients for clinical mergers/partnerships and growth in new and existing markets with ultimate goals of new patient acquisition, payer mix realignment and development needs specific to practices and specialties.
• Supervised referral marketing practices including outreach to primary care and specialists with education and marketing initiates, as well as providing strategies to client field representatives to develop sales and marketing plans.
• Managed teams’ function as physician-patient intermediary, liaising patient concerns about physician practice, as well as clinical, billing and clerical issues; developed practice communications guidelines for administrators and providers.
• Supervised account services activities including website and content development, SEO/SEM, competitor analyses, brand communications, HIPAA communications compliance, market intelligence and new business presentations.
• Oversaw performance and career growth for 12 employees.

• Constructed and launched strategic marketing and branding campaigns representing clients in various industries. For example, participated in re-branding Applebee’s nationally in 2011.
• Secured earned media through creative content development and active pitching to targeted contacts; monitored and reported media coverage.
• Wrote press materials, internal and external communications and copy for marketing campaigns.

• Intern writer representing the interests of 21 state senators.

• Managed the peer review process of scholarly articles, working with authors, reviewers and section editors.
• Oversaw journal production to publish works bimonthly.