Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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PAUL KROFCHIK

PAUL KROFCHIK

Fort Lauderdale,FL

Summary

General Manager with over 20 years of experience in specialty and high-volume retail, including leadership in pet store operations. Proven track record in increasing sales, managing budgets, and improving operational efficiency. Experienced in training and leading teams, maintaining compliance, and ensuring strong visual merchandising. Knowledgeable in pet nutrition, animal care, and customer education, with a focus on creating a safe and supportive environment for pets and their owners. Consistently delivers results through effective planning, team development, and customer-focused service

Overview

20
20
years of professional experience

Work History

Assistant General Manager

Jared The Galleria of Jewelry
10.2023 - Current
  • Lead daily operations in a high-volume luxury jewelry environment, focusing on premium customer service and operational execution.
  • Achieved 99% to sales plan in 2024 and maintained a 4.9 Google review rating through personalized service and client relationship building.
  • Oversee talent development, succession planning, and team coaching to drive long-term performance and retention.
  • Ensure compliance with corporate policies, loss prevention standards, and regulatory guidelines.

Store Manager

Popshelf
05.2022 - 09.2023
  • Successfully opened a new Popshelf store, overseeing construction collaboration, merchandising setup, and full operational launch.
  • Recruited and trained a 25-person team through LinkedIn and virtual interviews, building a high-performing staff.
  • Led customer service training that resulted in Popshelf scores of 100 VTD, reinforcing a culture of guest-first service.
  • Managed store operations including inventory, staffing, visual presentation, and compliance.

Store Manager

Pet Supermarket
07.2019 - 05.2022
  • Managed end-to-end operations of a $2.0M+ store, including hiring, staffing, scheduling, inventory control, merchandising, and service areas (grooming, training, and adoptions).
  • Served as the store’s pet care expert, upholding the highest standards of animal welfare across all departments.
  • Led and coached a 20+ person team focused on safety, accountability, and delivering exceptional customer and pet experiences.
  • Trained associates on pet products, services, and consultative selling techniques, increasing customer loyalty and boosting average transaction value.
  • Implemented a "Customer First" strategy that drove a 12% year-over-year sales increase through improved service execution and local engagement.
  • Maintained 100% compliance with all corporate and state animal care regulations, reinforcing customer trust and operational integrity.
  • Partnered with local shelters and rescues to host adoption events, strengthening community ties and enhancing the store’s role as a trusted pet resource.

Executive Team Leader / AGM

Target
08.2018 - 07.2019
  • Drove storewide sales performance by leading cross-functional teams and embedding a guest-obsessed culture.
  • Strategically created staffing plans based on traffic trends and business needs.
  • Directed execution of merchandising, promotional, and pricing strategies in alignment with company goals.
  • Fostered team accountability and associate development through coaching and operational leadership.

Assistant Store Mgr./Sr. Merchandising Mgr

Macy's Inc
06.2005 - 07.2018
  • Managed departments generating up to $45M in annual revenue, including Fine Jewelry, Cosmetics, and Apparel.
  • Surpassed sales goals, reaching up to 105% of plan, by using Macy's sales initiatives and coaching strategies.
  • Organized vendor trainings and seminars to keep teams updated on product knowledge and seasonal trends.
  • Worked closely with district planners to manage inventory needs and support sales goals.

Senior Co-Op Buyer/ Merchandise Manager

Barneys New York
New York, Ny

Executive Training Program/Buyer/ Planner

Macy's
New York, New York

Education

Bachelor of Arts - Retail Management and Marketing

Johnson & Wales University
Providence, RI

Skills

  • Retail Operations & Sales Management
  • Team Leadership & Staff Development
  • Animal Care & Welfare Standards
  • Pet Nutrition & Product Knowledge
  • Customer Service & Pet Parent Engagement
  • Inventory Control & Visual Merchandising
  • Budget Oversight & KPI Tracking
  • Safety & Regulatory Compliance
  • Staff Scheduling & Labor Cost Management
  • Conflict Resolution & Communication

Personal Information

Timeline

Assistant General Manager

Jared The Galleria of Jewelry
10.2023 - Current

Store Manager

Popshelf
05.2022 - 09.2023

Store Manager

Pet Supermarket
07.2019 - 05.2022

Executive Team Leader / AGM

Target
08.2018 - 07.2019

Assistant Store Mgr./Sr. Merchandising Mgr

Macy's Inc
06.2005 - 07.2018

Senior Co-Op Buyer/ Merchandise Manager

Barneys New York

Executive Training Program/Buyer/ Planner

Macy's

Bachelor of Arts - Retail Management and Marketing

Johnson & Wales University

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