Paul McMaster
Burlingame,CA
Summary
Dynamic and results-driven professional with over two decades of experience as a Food Service Director. Proven ability to drive business growth by advising multi-million dollar clients and top retailers in the grocery and food service industry. A strategic thinker with effective communication skills, consistently meeting time-sensitive goals. Recognized for leadership, objective thinking, and identifying growth opportunities. Dedicated to exceeding company goals, adept at working under pressure, and skilled at adapting to new challenges. Excels in managing multiple projects, with proficiency in Microsoft Office Suite, new business development, and strategic promotional planning.
Overview
20
20
years of professional experience
Work History
Regional Director National Food Service
Crystal Geyser Water Company
02.2018 - 03.2024
- Collaborated with broker sales teams to cultivate and sustain relationships with buyers and category managers, fostering collaborative partnerships
- Identified and pursued new distribution opportunities within food service, retail, convenience, and petroleum channels
- Implemented effective business strategies, resulting in increased revenue and successful penetration of new markets
- Prepared and executed strategic growth plans aligned with company goals and expectations
- Monitored sales, analyzed data, and managed broker team performance
- Developed and executed national and account-specific promotional programs and strategies
- Delivered compelling sales presentations for individuals and large groups, ensuring high success rates and reliable follow-through
- Managed company's participation in trade shows, enhancing brand presence within industry.
Regional Sales Manager
Crystal Geyser Water Company
07.2008 - 02.2018
- Communicated progress of monthly and quarterly initiatives to internal and external sales teams
- Supported client growth through securing new distribution and creating successful monthly promotional plans
- Provided strategic guidance to clients for successful launches of new items in independent grocery channels within DSD network
- Coordinated and presented new items to retailers and distributors
- Achieved regional sales objectives through effective coordination of sales team, strategic development, and account servicing
- Offered data insights to clients with actionable proposals to drive business growth.
Area Sales Manager
Crystal Geyser Water Company
06.2004 - 07.2008
- Cultivated robust business relationships with DSD and food service distributors, negotiating price points for case orders ranging from 25K to 500K cases annually
- Monitored customer buying trends, market conditions, and competitor actions, adjusting strategies to achieve sales goals
- Built lasting relationships with clients through exceptional customer service interactions
- Maintained awareness of market activities and identified emerging trends for potential business opportunities
- Partnered with key account buyers to develop and launch monthly and annual ad programs
- Negotiated shipment terms with store owners and management of key accounts, spearheading development of full product line through distribution and promotion initiatives.
Education
Bachelor of Arts - Communications
National University
01.2005
Skills
- Project Management
- Microsoft Office Suite
- New Business Development
- Strategic and Promotional Planning
- Sales Presentations
- Analytical Problem Solving
- Motivational Leadership
- Syndicated Data and Channel Analysis
Timeline
Regional Director National Food Service
Crystal Geyser Water Company
02.2018 - 03.2024
Regional Sales Manager
Crystal Geyser Water Company
07.2008 - 02.2018
Area Sales Manager
Crystal Geyser Water Company
06.2004 - 07.2008
Bachelor of Arts - Communications
National University
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