Paul Sloth
Burlington
Summary
Marketing and communications expert with proven ability to develop and execute strategic campaigns. Strong focus on collaboration and adaptability to meet evolving needs. Skilled in content creation, digital marketing, and brand management. Reliable team player known for achieving impactful results.
Overview
20
20
years of professional experience
Work History
Marketing and Communications Specialist
COMMUNITY CARE, INC.
Brookfield, WI
01.2020 - Current
- Lead the development and coordination of quarterly member newsletters for seniors and individuals with disabilities enrolled in Medicaid-funded long-term care programs.
- Manage creation and production of monthly internal newsletters, reaching more than 1,000 healthcare employees.
- Collaborate closely with Human Resources to craft communications that promote employee engagement and participation in benefits programs.
- Draft and edit diverse internal and external communications, including press releases, brochures, weekly staff emails, blog posts, social media content, website copy, and employee intranet articles.
- Produce and refine executive communications, such as emails, scripts, and other materials requiring review and polish prior to publication.
Director of Marketing and Communications
UNITED WAY OF RACINE COUNTY
Racine, WI
01.2017 - 01.2019
- Supervised a two-person marketing team, overseeing the creation and production of all collateral—including annual reports, fundraising appeals, brochures, advertising (online and print), direct mail, and event materials.
- Served as principal public relations and communications consultant for organizational leadership, authoring speeches, talking points, crisis communications, and brand messaging.
- Revamped traditional communication tools to boost awareness and engagement among stakeholders including community members, board members, volunteers, donors, and corporate partners.
- Identified opportunities to transition marketing materials to online platforms, increasing readership and reducing costs.
- Directed and managed the complete redesign of the organization's website.
Multimedia Manager
OUTPOST NATURAL FOODS
Milwaukee, WI
07.2014 - 01.2017
- Oversaw online communications, marketing, and paid advertising across website and social media channels.
- Functioned as assistant editor and principal photographer for an award-winning quarterly print magazine and its digital assets.
- Coordinated the successful transition to a mobile-responsive website, enhancing customer service and sales.
- Directed redesign and production of internal employee newsletters and other marketing materials.
Multimedia Communications Specialist
OUTPOST NATURAL FOODS
Milwaukee, WI
02.2011 - 07.2014
- Managed company website and social media platforms; launched new platforms and achieved annual increases in audience engagement.
- Produced high-quality written and photographic content for award-winning quarterly magazine.
- Redesigned and improved the monthly employee newsletter, fostering higher engagement among 500+ employees.
- Collaborated with internal and external stakeholders, including leadership, to create videos that enhanced storytelling.
Reporter
RACINE JOURNAL TIMES
Racine, WI
04.2006 - 02.2011
- Delivered compelling, informative stories on deadline across diverse topics, including government, education, and daily news.
- Produced high-quality photos and videos, strengthening both print and online publications.
- Adopted innovative storytelling tools, such as blogging and social media, as they emerged within journalism.
- Provided editorial support, training, and coaching to reporters transitioning to new beats.
Education
Bachelor of Arts - Mass Communication - Journalism
WINONA STATE UNIVERSITY
Winona, MN05.2004
Skills
- Customer engagement
- Creative direction
- Crisis management
- Content strategy
Timeline
Marketing and Communications Specialist
COMMUNITY CARE, INC.
01.2020 - Current
Director of Marketing and Communications
UNITED WAY OF RACINE COUNTY
01.2017 - 01.2019
Multimedia Manager
OUTPOST NATURAL FOODS
07.2014 - 01.2017
Multimedia Communications Specialist
OUTPOST NATURAL FOODS
02.2011 - 07.2014
Reporter
RACINE JOURNAL TIMES
04.2006 - 02.2011
Bachelor of Arts - Mass Communication - Journalism
WINONA STATE UNIVERSITY