Love travelling and exploring new places
Paul Varma
Clermont,FL
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
25
25
years of professional experience
1
1
Language
Work History
Director of Sales & Marketing
Hyatt Place Orlando Lake Buena Vista- MCR Hotels
Orlando, FL
04.2023 - Current
- Increased sales revenue by 2 million implementing innovative marketing strategies and fostering strong relationships with clients.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain competitive edge.
- Streamlined internal processes for improved efficiency within Sales and Marketing department, reducing costs while maintaining productivity levels.
- Conducted market research to identify potential areas of growth for future product development initiatives.
Complex Director of Sales & Marketing
Yedla Hotels
Orlando, FL
11.2022 - 03.2023
- Achieved improved employee performance by developing comprehensive training programs and conducting regular evaluations on market segments.
- Developed high-performing team through careful recruitment, ongoing training, and consistent feedback mechanisms.
- Managed budgets effectively ensuring optimal utilization of financial resources across various departments within organization.
- Negotiated favorable contract terms with suppliers, leading to substantial cost savings and improved service levels.
- Generated leads for sales properties through cold calls and referrals.
Dual Director of Sales and Catering
Brownwood Hotel & Spa and Waterfront Inn at The Villages
The Villages, FL
04.2022 - 09.2022
- Boosted team performance by implementing sales strategies and providing ongoing training to staff members and increased revenue.
- Developed strong client relationships through effective communication and negotiation tactics, resulting in increased revenue.
- Streamlined sales process for improved efficiency, leading to higher close rates and overall growth.
- Collaborated with marketing teams to design targeted campaigns that drove brand awareness and sales opportunities.
- Managed diverse portfolio of accounts, consistently exceeding sales targets by maintaining organized approach to account management.
- Expanded market reach by identifying untapped territories and forging strategic partnerships with key industry players.
- Managed team of sales representatives, providing guidance, coaching and support.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Implemented systems and procedures to increase sales.
Director of Sales and Marketing
Holiday Inn Resort Orlando Lake Buena Vista
Orlando, FL
11.2016 - 03.2022
- Increased sales revenue by 3 million implementing innovative marketing strategies and fostering strong relationships with clients.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Boosted company's brand visibility through targeted advertising campaigns and social media engagement.
- Managed high-performing sales team of 4 sales managers and catering sales manager, providing regular coaching and training to enhance their skills and performance.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Cultivated long-term partnerships with key industry influencers like Visit Orlando, strengthening the company''s credibility in the marketplace.
- Conducted market research to identify potential areas of growth for future product development initiatives.
- Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed sales promotions and marketing strategies on major social media sites.
- Directed sales and marketing management team in successful use and development of business plans and strategies.
- Built relationships with customers and community to establish long-term business growth.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Drove sales by developing multi-million dollar contract sales.
Director of Sales and Marketing
Quality Suites Royale Parc Suites
Orlando, FL
09.2014 - 11.2016
- Boosted company's brand visibility through targeted advertising campaigns and social media engagement.
- Managed high-performing sales team of 2 sales managers and providing regular coaching and training to enhance their skills and performance.
- Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
- Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed sales promotions and marketing strategies on major social media sites.
- Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
- Organized promotional events and interacted with OTA's to increase sales volume.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Drove sales by developing multi-million dollar contract sales.
Senior Sales Manager
JHM Hotels
Orlando, FL
08.2012 - 09.2014
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships with Sports, Corporate and Association groups.
- Negotiated profitable contracts with major clients, securing their loyalty while maximizing company revenue.
- Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed accounts to retain existing relationships and grow share of business.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Drove sales by developing multi-million dollar contract sales.
Director of Sales
Fairfield Inn & Suites by Marriott Windsor locks at Hartford Airport
Windsor Locks
04.2011 - 07.2012
- Established strong partnerships with Insurance industry to expand brand recognition and drive business growth.
- Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.
- Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly by 1.5 million dollar.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Prepared sales presentations for Insurance clients and sign new negotiated contracts.
Front Office Manager
Fairfield Inn & Suites by Marriott Hartford Airport
Windsor Locks, CT
07.2010 - 05.2011
- Managed daily room inventory to maximize occupancy rates and revenue generation.
- Streamlined check-in and check-out processes for faster service, resulting in higher guest satisfaction scores.
- Resolved guest complaints professionally, maintaining positive relationships with customers for future business opportunities.
- Collaborated with housekeeping and maintenance departments to ensure timely room availability and optimal guest experience.
- Developed effective communication channels within team to improve decision-making process and problem-solving abilities.
- Analyzed performance metrics to identify areas of improvement in front office operations, implementing changes for better efficiency.
- Created weekly schedules for front office staff members to ensure appropriate coverage during peak hours or high demand periods.
- Established strong relationships with local tourism partners, generating leads on potential visitors requiring accommodations.
- Managed reservation inquiries over phone/email/web platforms effectively ensuring full capacity utilization.
- Developed procedures to establish accurate and organized check-in and check-out processes.
Guest Service Manager
Hilton Hartford CT
Hartford, CT
10.2008 - 06.2010
- Streamlined front desk operations for improved efficiency, utilizing strong organizational skills.
- Increased repeat business by ensuring exceptional customer service and maintaining positive guest relationships.
- Collaborated with other departments to coordinate guest services, resulting in seamless experiences for guests.
- Implemented new procedures to reduce wait times during check-in and check-out processes, leading to higher guest satisfaction ratings.
- Evaluated employee performance regularly, offering constructive feedback and coaching as needed to improve individual skill sets and overall team effectiveness.
- Attended to customer needs, responding to questions, complaints and escalations.
- Assisted with guest check-in and check-out procedures, confirming that guests reach correct room.
- Reviewed daily bookings, preparing guest rooms prior to arrival.
Education
Bachelor's Degree in Hotel Management - Hotel and Restaurant Administration
01.1998
Skills
- Managing budget & financial plans, maintaining statistical and financial records, achieve profit targets, recruit train and monitor staff
- Manage and motivate sales team with daily supervision to include training, discipline, scheduling and monitoring performance
- Proficient in Marriott Fosse, Hilton OnQ, IHG Opera, and Hyatt Opera and Envision Sales systems
- Pricing strategy
- Web Analytics
- Key Account Management
- Sales Presentations
- Sales Reporting
- Sales Targeting
Accomplishments
- National Stars of Service Award: Celebration World Resort - March, 2001
- Front Office Best Intern Award: Celebration World Resort - May, 2002
- Manager of the Quarter: Hilton Hartford - April 2009
- Manager of the Quarter: Hilton Hartford - July 2009
- The Spirit to Serve Award presented by Bill Marriott - June 2014
- Director of Sales & Marketing of Year Award 2015
- Director of Sales & Marketing of Year Award 2021 - February 2016
- Director of Sales & Marketing of Year Award 2021 - January 2022
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Timeline
Director of Sales & Marketing - Hyatt Place Orlando Lake Buena Vista- MCR Hotels
04.2023 - Current
Complex Director of Sales & Marketing - Yedla Hotels
11.2022 - 03.2023
Dual Director of Sales and Catering - Brownwood Hotel & Spa and Waterfront Inn at The Villages
04.2022 - 09.2022
Director of Sales and Marketing - Holiday Inn Resort Orlando Lake Buena Vista
11.2016 - 03.2022
Director of Sales and Marketing - Quality Suites Royale Parc Suites
09.2014 - 11.2016
Senior Sales Manager - JHM Hotels
08.2012 - 09.2014
Director of Sales - Fairfield Inn & Suites by Marriott Windsor locks at Hartford Airport
04.2011 - 07.2012
Front Office Manager - Fairfield Inn & Suites by Marriott Hartford Airport
07.2010 - 05.2011
Guest Service Manager - Hilton Hartford CT
10.2008 - 06.2010
Merit Swiss School of Hotel Management - Bachelor's Degree in Hotel Management, Hotel and Restaurant Administration