Paula Broadwater
Boston,MA
Summary
Energetic Retail Leader successful at motivating and building positive team dynamics to accomplish goals. Dedicated to open, communicative culture where employees feel empowered to contribute to company's success.
Overview
23
23
years of professional experience
Work History
Brand Stylist
TALBOTS
07.2021 - 01.2024
- Lead Sales generation and business development through focused strategy and hands on cross-functional leadership
Regional Sales Manager (100+ stores)
TALBOTS
05.2015 - 04.2021
- Deliver quality experience for customers while supporting store teams with relationship development strategy, coaching & feedback
VP Customer Engagement, Advertising & Marketing
FIFTH AVENUE PRODUCTIONS
01.2013 - 05.2015
- Developed strategic marketing plan, promotional calendar and annual budgets aimed to increase sales results and customer acquisition
Director of Sales Initiatives and Communication
J. JILL
QUINCY MA
01.2010 - 01.2013
- Developed sales generating strategies to enhance the customer experience and drive increased results to sales plan, comp sales, conversion, ATV, UPT and EBITDA
Manager of Sales Development
J. JILL
01.2008 - 01.2010
Manager of Sales Generation & Merchandise Operations
J. JILL
01.2002 - 01.2008
Retail Consultant
the J. Jill Group
01.2001 - 01.2002
Director of Store Operations & Communications
WARNER BROS. STUDIO STORES
Manager of Store Communications/Incentives & Recognition
WARNER BROS. STUDIO STORES
Store Opening Manager
WARNER BROS. STUDIO STORES
Burbank, CA
Area Manager
THE LIMITED STORES
San Antonio/Austin, TX
Store Manager
THE LIMITED STORES
TX, WV and OH
Education
Mountain State College
Parkersburg, WVMarietta College
Marietta, OHSkills
- Corporate Strategies and Execution
- Selling and service culture
- Retail Marketing
- Retail Operations & Communications
- Local marketing outreach programs
- Event management - Corporate & in-store
- Brand representation
- Teamwork and Collaboration
- Attention to Detail
- Excellent Communication
- Trend Monitoring & Product Knowledge
- Presentations and Demonstrations
- Relationship building and management
- Creative Thinking & active listening
- Sales & Training expertise
- Multiple Priorities Management
Significantaccomplishmentsskills
- Lead corporate strategies to grow and develop selling and service culture
- Established Retail Marketing Department, Operations & Communications Teams
- Developed and implemented nationwide customer appreciation events for credit card holders and local marketing outreach programs
- Designed, managed and executed all production aspects for annual conferences, PR events and fashion shows
- Represented brand as spokesperson on national television, styling events & nationwide training videos/blogs
- Developed and rolled out customer service and product education training
- Chaired Revenue and Receivables Committee/Recognized for cost savings strategies
Affiliations
- Fashion & Beauty
- Gardening & Cooking
- DYI Home & Garden
Timeline
Brand Stylist
TALBOTS
07.2021 - 01.2024
Regional Sales Manager (100+ stores)
TALBOTS
05.2015 - 04.2021
VP Customer Engagement, Advertising & Marketing
FIFTH AVENUE PRODUCTIONS
01.2013 - 05.2015
Director of Sales Initiatives and Communication
J. JILL
01.2010 - 01.2013
Manager of Sales Development
J. JILL
01.2008 - 01.2010
Manager of Sales Generation & Merchandise Operations
J. JILL
01.2002 - 01.2008
Retail Consultant
the J. Jill Group
01.2001 - 01.2002
Director of Store Operations & Communications
WARNER BROS. STUDIO STORES
Manager of Store Communications/Incentives & Recognition
WARNER BROS. STUDIO STORES
Store Opening Manager
WARNER BROS. STUDIO STORES
Area Manager
THE LIMITED STORES
Store Manager
THE LIMITED STORES
Mountain State College
Marietta College
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