Paula Morris
Fort Worth
Summary
Dynamic Trainer and Retail Sales Leader with 20+ years of experience driving revenue growth, developing high-performing teams, and executing impactful in-store education programs. Licensed cosmetologist and professional makeup artist with national education experience and deep familiarity with the Fort Worth/Dallas market. Recognized for increasing sell-through, improving KPIs, and elevating customer engagement in competitive retail environments.
Overview
2027
2027
years of professional experience
1
1
Certification
Work History
Salon Manager
Catalyst Brands
2023 - Current
- Expected to exceed sales goals through event execution and client-focused selling. Trained team on upselling, cross-selling, and brand storytelling.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Lead team performance through structured coaching and KPI tracking. Increase retail conversion through consultative selling and oversee merchandising and promotional execution.
Corporate Trainer
Elizabeth Arden Red Door Spa
2011 - 2020
- Led multi-location retail training initiatives focused on luxury service standards and product performance.
- Conducted needs assessments to identify gaps in performance and develop targeted learning solutions.
- Worked with vendors to customize courseware to accommodate business needs.
National Educator
Keratin Complex
01.2018 - Current
- Deliver certification trainings and live demonstrations that drive retail sell-through. Partner with sales teams to align education initiatives with revenue targets and strengthen consultation techniques.
- Developed and delivered training for multiple groups additional participants.
- Tracked expenses and trip reports for quarterly budget.
Instructional Designer / Facilitator
Blalocks Cosmetology College
01.2010 - 01.2020
- Designed curriculum integrating technical expertise with retail business fundamentals.
- Created curricula, research topics and conceptualized course format, subject matter and presentation.
Education
Associate of Arts -
Collin County Community College
Plano, TXHigh School Diploma -
Duncanville High School
Duncanville, TX2002
Licensed 2003 -
Blalocks Cosmetology College
Shreveport, LASkills
- Retail Sales Growth & KPI Optimization
- Beauty Advisor Coaching & Development
- In-Store Education & Product Demonstration
- Product Launch Execution
- Client Engagement & Retention Strategies
- Visual Merchandising & Brand Standards
- Multi-Unit Training Support
- Inventory & Demand Planning
Certification
Licensed Cosmetologist – Texas | Professional Makeup Artist (Since 2005)
Timeline
National Educator
Keratin Complex
01.2018 - Current
Instructional Designer / Facilitator
Blalocks Cosmetology College
01.2010 - 01.2020
Salon Manager
Catalyst Brands
2023 - Current
Corporate Trainer
Elizabeth Arden Red Door Spa
2011 - 2020
Associate of Arts -
Collin County Community College
High School Diploma -
Duncanville High School
Licensed 2003 -
Blalocks Cosmetology College