Payton Trickel

• Executed customer campaigns >600K in value. Created project briefs/requests, project tracking updates, managing creative assets, liaison between creative & media teams and the customer.

• Executed projects by establishing timelines, managing workflow and assigning project responsibilities to appropriate teams
• Collaborated with data analysts to produce customer, modeled, and targeted audiences
• Prepared materials and managed the presentation of a Quad employee analytic training course
• Generated customer Flowcodes

• Applied key corporate/business financial principles necessary to analyze business’ operations
• Knowledge of financial principles to develop a financial and business plan to improve business operations
• Developed a two-three year detailed financial forecast and business plan for the airport including monthly income statements and cash flow forecasts
• Experience interfacing with the airport team, formulating, and asking relevant questions to seek knowledge, determine problem areas and develop improvement opportunities and recommendations
• Formal presentation made to clients and instructor, also providing a final consulting report provided to the client

• The Social Shop is an independent social media and digital marketing agency based in London, they focus on small to mid-sized businesses to understand the best way to engage, grow, and increase sales by creating strategy and communication plans
• Creating content for the agency and posting on their social media accounts
• Competitive research analysis
• Social media strategy
• Community management, research, and social analytics

• Updating account information, maintaining documents, and word processing
• Filing taxes and updating client’s folders
• Handling incoming calls and other communications
• Working in Excel and other accounting software

· Attend leadership conferences

· Coordinate student events at the University of Georgia

· Attend spring and fall graduations

· Represent UGA throughout the community