Peggy Niederer
Mankato,USA
Summary
Qualified Sales Representative with strong experience in driving sales growth and fostering client relationships. Demonstrated success in identifying new business opportunities and implementing strategic initiatives to support company objectives. Proven skills in negotiation and communication, ensuring effective collaboration and sustained client satisfaction.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Business Development Representative
Schwickerts Tecta America
Mankato, MN
02.2025 - Current
- Strategizes to analyze lead generation opportunities. Establishes lead generation sales sheets to use for marketing and appointment setting. (Heavily weighted toward owners in the healthcare, manufacturing, large facility institutional and property management markets).
- Obtains background information on client/prospects through research in order to develop targeted presentations that meet the company’s business needs and fully qualify the customer. Research is done primarily utilizing company’s lead generation systems and other methods such as social media and internet.
- Sets up appointments for BDR from lead generation efforts and other lists (MASMS, MHCEA, AFE, ASHE, COOP, etc.) supplied from BDR.
- Assists with tracking all customers, prospects, opportunities and all activity through the company’s CRM program. Maintains look ahead and activity reports.
- Actively seeks service opportunities from current clients to promote and cross sell services
Sales Associate
Cal-Am Properties, Inc.
Mankato, MN
06.2024 - 02.2025
- Studies mobile home community listings, becoming familiar with properties for sale and surrounding market.
- Meets with prospective clients and solicits listings.
- Accompanies prospects to community sites, quotes purchase price, describes features and discusses conditions of sale or terms of the lease.
- Draws up purchase contracts and negotiates offers on community.
- Assists buyer and seller in obtaining pertinent information or services such as finance, maintenance, repair, or obtaining an appraisal.
- Obtains pictures and measurements of rooms to include in a newspaper advertisement and booklets listing descriptions of community.
- Ability to prioritize tasks independently.
- Inspects community to determine if repairs are needed and notify the owner.
- As part of community outreach, building strong resident relations with ongoing communications and an all-encompassing attitude of courteous, respect, and customer service to self-generate sales.
Account Liaison
Promedica Hospice
Mankato, MN
01.2023 - 02.2024
- Builds and maintains professional relationships with all referral sources.
- Promotes the philosophy of hospice care to both professional referral sources and consumers
- Educates the community about hospice
- Conducts outside sales calls to existing and potential referral sources within an established territory.
- Promotes hospice programs and services to medical, professional and civic organizations
- Attends trade shows and vendor fairs to generate business and establish professional relationships
COVID Testing Site Manager
Vault Health
Mankato, MN
09.2020 - 03.2023
- Oversee the day to day operations of our town's COVID test site as part of a concerted effort to reduce the virus's spread.
- Key Contributions:
- Establishing, monitoring, and enforcing appropriate safety and cleanliness standards
- Ensuring appropriate staffing levels are maintained and communicating needs effectively with staffing partners
- Daily reporting including total tests performed, inventory, defects, waste, challenges, and concerns
- Motivate the team to achieve/exceed patient satisfaction goals including safety, service and registration
- Accountable for team performance through coaching and feedback
- Train, educate and role model appropriate behaviors
- Utilize tools and resources to enhance the patient experience
- Share feedback, generate ideas and insights to improve the process and experience
- Implement action plans to maximize efficiencies and productivity
- Ensures all compliance standards are met
Director of Sales
SAND COMPANIES, INC.
Mankato, MN
05.2018 - 08.2020
- Oversee daily sales operations and strategy in all market segments to maximize hotel revenues for top hospitality management company known for hotels with award-winning guest service and quality performance.
- Key Contributions:
- Develop sales strategies to optimize general business opportunities, including maximizing occupancy of rooms and use of conference and banquet facilities.
- Network with corporate clients, airlines, tourist offices, and booking services to develop lucrative business relationships.
- Perform data analysis and research of market and competitors to identify trends and create data-driven sales targets.
- Spearhead the management of key accounts with region, requiring orchestration of all sales activities and leading sales office team in efficient and timely operations.
- Created a strong sales culture within the hotel and restaurant through diligent mentoring, coaching, and training.
Advertising Account Executive
THE FREE PRESS
Mankato, MN
01.2017 - 01.2018
- Secured print and digital advertising sales for daily newspaper through effective account management of new and current clients within territory.
- Key Contributions:
- Conducted research to seek new business opportunities, and utilized cold calling and consultative sales skills to close new business sales.
- Collaborated with team to launch innovative campaign for digital advertising sales.
Sales Associate
SLUMBERLAND FURNITURE
Owatonna, MN
01.2016 - 01.2017
- Facilitated the selling of furniture and mattresses that met the individualized physical and aesthetic needs of customers.
- Key Contributions:
- Quickly developed industry knowledge and utilized transferable sale skills to surpass company goals and sales numbers of other seasoned sales representatives.
- Cultivated relationships with customers to build portfolio, including partaking in meaningful conversations and following up with phone calls and thank you notes, to ensure positive long-term relationships, high customer satisfaction, increased sales, and repeat business.
- Completed continuous training with brand representatives to boost knowledge about materials and workmanship of various products.
Sales Director
DDD MOTEL CORPORATION
Mankato, MN
01.2008 - 01.2016
- Managed team of department managers and employees in delivering sales strategy of three hotels that increased revenues, profits, and market share, while consistently achieving all sales goals.
- Key Contributions:
- Leveraged hotel amenities, services, and point programs as tools to promote the hotel brands' loyalty scheme.
- Implemented direct outside and inside sales efforts to secure business for the hotels and meet sales forecasts.
- Established and maintained relationships with client base of organizations, associations, corporations, and other key clients to product group sales and repeat business.
- Utilized superior negotiation skill to maximize revenue and profit of guest room rates, guest room group blocks, meeting room rentals, and catering and hotel services.
- Conducted tours of the hotel and banquet facilities for potential clients, and developed sales contracts in accordance with company policies and procedures.
- Analyzed market, developed a competition analysis with top competitors, and implemented initiatives from a S.W.O.T. analysis, such as evaluating rate comparisons to ensure competitive rates within the market.
- Represented company at trade shows and networking events to interface with key internal and external stakeholders and prospective clients.
- ADDITIONAL SALES HIGHLIGHTS
Education
Bachelor of Arts - Business
UNIVERSITY OF MINNESOTA
Minneapolis, MNSkills
- CRM management
- Cold calling
- Salesforce
- Relationship building
- Consultative sales
- Lead development
Certification
- Driver's License
- Food Handler Certification
- CPR Certification
Timeline
Business Development Representative
Schwickerts Tecta America
02.2025 - Current
Sales Associate
Cal-Am Properties, Inc.
06.2024 - 02.2025
Account Liaison
Promedica Hospice
01.2023 - 02.2024
COVID Testing Site Manager
Vault Health
09.2020 - 03.2023
Director of Sales
SAND COMPANIES, INC.
05.2018 - 08.2020
Advertising Account Executive
THE FREE PRESS
01.2017 - 01.2018
Sales Associate
SLUMBERLAND FURNITURE
01.2016 - 01.2017
Sales Director
DDD MOTEL CORPORATION
01.2008 - 01.2016
Bachelor of Arts - Business
UNIVERSITY OF MINNESOTA