Hi, I’m
Perri Smith Walker
New York,NY
Summary
Creative professional in advertising and marketing strategies, known for high productivity and efficient task completion. Specialize in operations management, market research, and brand strategy. Excel in communication, organization, and problem-solving to deliver exceptional results in dynamic environments.
Overview
6
years of professional experience
Work History
Harper's MagazineNew York, NY
Advertising Operations Manager
04.2024 - Current
Job overview
- Maintain accurate records of all campaigns, invoices, and contracts
- Expanded advertising partnerships across nonprofit, film, and arts sectors
- Developed strategies to drive a 48% revenue increase for classified ads
- Analyze data to identify trends and implement strategic improvements
- Continue to oversee campaigns, launches, billing, and reporting
Harper's MagazineNew York, NY
Advertising Operations Coordinator
05.2022 - 04.2024
Job overview
- Served as primary liaison to handle creative asset submissions and execute launches accurately
- Produced detailed invoicing and revenue summaries each month
- Developed new advertising sections tailored to untapped market segments
- Provided detailed reports on campaign performance to stakeholders
- Conduct comprehensive industry and competitor research
Harper's MagazineNew York, NY
Marketing Assistant
03.2021 - 05.2022
Job overview
- Crafted copy, created engaging visuals, and generated content for social media
- Managed interdepartmental workflows to ensure timely development of promotional assets
- Evaluated key metrics to enhance the efficiency of marketing campaigns
- Helped users troubleshoot and correct website problems
Lovell Stewart Halebian JacobsonNew York, NY
Administrative Assistant
07.2019 - 03.2021
Job overview
- Operated as chief liaison for head of the organization
- Drafted correspondence, documented data and submitted materials to appropriate parties
- Leveraged QuickBooks for managing client invoicing and reporting
- Enhanced server organization system and oversaw database management
Education
Pace UniversityNew York, NY
Master of Science from Publishing
05-2021
University Overview
- Published thesis: Smith, P. The Viability of E-Books and the Survivability of Print. Pub Res Q 37, 264–277 (2021).
The University of TampaTampa, FL
Bachelor of Arts from History
05-2019
University Overview
- Member of Phi Alpha Theta Honor Society
Skills
- Ad inventory management
- Campaign management
- Ad performance analysis
- Revenue development
- Strategic planning
- Billing cycle management
- Fiscal reporting
- Business operations support
Timeline
Advertising Operations Manager
Harper's Magazine
04.2024 - Current
Advertising Operations Coordinator
Harper's Magazine
05.2022 - 04.2024
Marketing Assistant
Harper's Magazine
03.2021 - 05.2022
Administrative Assistant
Lovell Stewart Halebian Jacobson
07.2019 - 03.2021
Pace University
Master of Science from Publishing
The University of Tampa
Bachelor of Arts from History
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