Hi, I’m
Perri Smith Walker
San Diego,CA
Summary
Creative professional in advertising operations, known for problem-solving, attention to detail, and utilization of data to inform creative strategy.
Overview
6
years of professional experience
Work History
Harper's MagazineNew York, NY
Advertising Operations Manager
04.2024 - 06.2025
Job overview
- Maintained accurate records of all campaigns, invoices, and contracts
- Expanded advertising partnerships across nonprofit, film, and arts sectors
- Developed strategies to drive a 48% revenue increase for classified ads
- Analyzed data to identify trends and implement strategic improvements
- Continued to oversee campaigns, launches, billing, and reporting
Harper's MagazineNew York, NY
Advertising Operations Coordinator
05.2022 - 04.2024
Job overview
- Served as primary liaison to handle creative asset submissions and execute launches accurately
- Produced detailed invoicing and revenue summaries each month
- Developed new advertising sections tailored to untapped market segments
- Provided detailed reports on campaign performance to stakeholders
- Conduct comprehensive industry and competitor research
Harper's MagazineNew York, NY
Marketing Assistant
03.2021 - 05.2022
Job overview
- Crafted copy, created engaging visuals, and generated content for social media
- Managed interdepartmental workflows to ensure timely development of promotional assets
- Evaluated key metrics to enhance the efficiency of marketing campaigns
- Helped users troubleshoot and correct website problems
Lovell Stewart Halebian JacobsonNew York, NY
Administrative Assistant
07.2019 - 03.2021
Job overview
- Operated as chief liaison for head of the organization
- Drafted correspondence, documented data and submitted materials to appropriate parties
- Leveraged QuickBooks for managing client invoicing and reporting
- Enhanced server organization system and oversaw database management
Education
Pace UniversityNew York, NY
Master of Science from Publishing
05-2021
University Overview
- Published thesis: Smith, P. The Viability of E-Books and the Survivability of Print. Pub Res Q 37, 264–277 (2021).
The University of TampaTampa, FL
Bachelor of Arts from History
05-2019
University Overview
- Member of Phi Alpha Theta Honor Society
Skills
- Project managment
- Data analysis
- Market research
- Revenue development
- Financial reporting
- Business operations support
- Database management
Timeline
Advertising Operations Manager
Harper's Magazine
04.2024 - 06.2025
Advertising Operations Coordinator
Harper's Magazine
05.2022 - 04.2024
Marketing Assistant
Harper's Magazine
03.2021 - 05.2022
Administrative Assistant
Lovell Stewart Halebian Jacobson
07.2019 - 03.2021
Pace University
Master of Science from Publishing
The University of Tampa
Bachelor of Arts from History