Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Perri Smith Walker

San Diego,CA

Summary

Creative professional in advertising operations, known for problem-solving, attention to detail, and utilization of data to inform creative strategy.

Overview

6
years of professional experience

Work History

Harper's Magazine
New York, NY

Advertising Operations Manager
04.2024 - 06.2025

Job overview

  • Maintained accurate records of all campaigns, invoices, and contracts
  • Expanded advertising partnerships across nonprofit, film, and arts sectors
  • Developed strategies to drive a 48% revenue increase for classified ads
  • Analyzed data to identify trends and implement strategic improvements
  • Continued to oversee campaigns, launches, billing, and reporting

Harper's Magazine
New York, NY

Advertising Operations Coordinator
05.2022 - 04.2024

Job overview

  • Served as primary liaison to handle creative asset submissions and execute launches accurately
  • Produced detailed invoicing and revenue summaries each month
  • Developed new advertising sections tailored to untapped market segments
  • Provided detailed reports on campaign performance to stakeholders
  • Conduct comprehensive industry and competitor research

Harper's Magazine
New York, NY

Marketing Assistant
03.2021 - 05.2022

Job overview

  • Crafted copy, created engaging visuals, and generated content for social media
  • Managed interdepartmental workflows to ensure timely development of promotional assets
  • Evaluated key metrics to enhance the efficiency of marketing campaigns
  • Helped users troubleshoot and correct website problems

Lovell Stewart Halebian Jacobson
New York, NY

Administrative Assistant
07.2019 - 03.2021

Job overview

  • Operated as chief liaison for head of the organization
  • Drafted correspondence, documented data and submitted materials to appropriate parties
  • Leveraged QuickBooks for managing client invoicing and reporting
  • Enhanced server organization system and oversaw database management

Education

Pace University
New York, NY

Master of Science from Publishing
05-2021

University Overview

  • Published thesis: Smith, P. The Viability of E-Books and the Survivability of Print. Pub Res Q 37, 264–277 (2021).

The University of Tampa
Tampa, FL

Bachelor of Arts from History
05-2019

University Overview

  • Member of Phi Alpha Theta Honor Society

Skills

  • Project managment
  • Data analysis
  • Market research
  • Revenue development
  • Financial reporting
  • Business operations support
  • Database management

Timeline

Advertising Operations Manager

Harper's Magazine
04.2024 - 06.2025

Advertising Operations Coordinator

Harper's Magazine
05.2022 - 04.2024

Marketing Assistant

Harper's Magazine
03.2021 - 05.2022

Administrative Assistant

Lovell Stewart Halebian Jacobson
07.2019 - 03.2021

Pace University

Master of Science from Publishing

The University of Tampa

Bachelor of Arts from History

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Perri Smith Walker