Persia McGowan
Houston,TX
Summary
Dynamic and results-oriented professional with extensive experience in both sales and marketing roles, notably at Dillard's. Excelled in driving customer engagement and sales growth through expert relationship building and social media marketing. I always make sure i’m developing effective sales strategies and enhancing customer service, leading to significant improvements in client satisfaction and sales achievements. Committed professional with experience in customer service and sales in the retail industry. Skilled in upselling, cross-selling, and merchandising. Highly organized and detail-oriented with excellent communication skills.
I truly feel like i’m an qualified beauty advisor with comprehensive knowledge in beauty products and skincare routines. Demonstrated ability to provide personalized beauty recommendations, contributing to enhanced customer satisfaction. Proven skills in product merchandising and maintaining client relationships. I’ve also experienced with beauty consultations and product recommendations, ensuring clients receive best advice. Utilizes in-depth knowledge of skincare and cosmetics to enhance customer experiences. Strong understanding of beauty trends and ability to build lasting client relationships.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Beauty Advisor
Sephora
Houston, TX
12.2024 - Current
- Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.
- Maintained an organized and visually appealing product display, resulting in increased customer interest and engagement.
- Processed payments, entering sales in register for prompt customer service.
- Increased sales revenue by effectively upselling and cross-selling beauty items based on client needs.
- Assisted clients in selecting appropriate skincare routines, resulting in improved skin health and overall satisfaction.
- Collaborated with team members to achieve monthly sales targets and ensure smooth store operations.
- Kept up-to-date with industry trends, allowing for knowledgeable recommendations of current best-sellers and emerging products.
- Developed in-depth product knowledge and kept up to date with latest trends in beauty to avail of resources and apply best practices.
- Participated in ongoing training sessions to continuously improve skills and stay informed about the latest innovations in the beauty industry.
- Maintained counter and display areas for cleanliness and organization.
- Enhanced customer satisfaction by providing personalized beauty consultations and recommending suitable products.
- Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and health risk of shared environment.
- Helped customers feel relaxed and comfortable through conversation and personal relatability.
- Actively promoted store events and promotions to encourage customer participation and drive sales growth.
- Met sales goals, supporting organizational health through consistent and reliable service.
- Followed up with customers to increase satisfaction with purchases and services.
- Increased customer loyalty through personalized skincare consultations.
- Helped made sure every client left satisfied
Sales Associate
Dillards
Houston, Texas
09.2024 - Current
- Tagged new merchandise for sale and updated signs
- Maintained records related to sales
- Exchanged merchandise for customers and accepted returns
- Helped customers try on and fit merchandise
- Opened and closed cash registers, balanced cash drawers, and made deposits
- Placed special orders, submitted online orders, or contacted other stores to find desired items
- Prepared merchandise for purchase and rental
- Provided exceptional customer service to ensure high levels of satisfaction
- Analyzed customer feedback to identify areas for product improvement
- Helped customers find and select products
- Handled customer complaints and inquiries in a courteous and efficient manner
- Employed persuasive sales techniques to close deals while adhering to company standards for profitability
- Cleaned shelves, counters, and tables
- Demonstrated use and operation of merchandise
Marketing Assistant
Boss Lady Credit
San Marcos
08.2022 - Current
- Created engaging content for Pinterest, Facebook, and Instagram
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date
- Updated spreadsheets with statistical, financial and non-financial information
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies
- Proofread marketing collateral ahead of printing to eliminate errors
- Enhanced customer engagement with the development of compelling content for email newsletters and blog posts
Sales Associate
DKNY Outlet
Dallas
08.2020 - 08.2023
- Performed sales floor work, such as greeting and assisting customers, stocking shelves and taking inventory
- Promoted visual presentation standards by keeping store replenished
- Generated sales reports and tracked customer data to ensure sales goals were met
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges
- Built relationships with customers to encourage repeat business
- Managed returns, exchanges and refunds in accordance with store policy
- Helped customers locate products and checked store system for merchandise at other sites
- Prepared merchandise for sales floor by pricing or tagging
- Answered customer questions about sizing, accessories, and merchandise care
- Collaborated with team members to improve overall store performance, sharing best practices, and offering support as needed
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs
Education
No Degree - Criminology
University of Houston
TX01.2008
High School Diploma -
Liberty High School
TX01.2005
Skills
- Relationship Building
- Social Media Marketing
- Customer Engagement
- Social Media Platforms
- Customer Service
- Teamwork and Collaboration
- Time Management
- Problem-solving skills
- Multi-tasking strength
- Excellent people skills
- Cleaning techniques
- Store maintenance
- Payment Processing
- Order Processing
- Product Sales
- Customer Needs Assessment
- Sales Development
- Client Account Management
- Problem-Solving
- Cash Handling
- Sales trends
- Fitting room maintenance
- Complex Problem-Solving
- Customer service
- Organization and multitasking
- Customer engagement
- Flexibility and adaptability
- Sales expertise
- Retail experience
Certification
Laser Hair Removal Technician
A Senior Laser Hair Removal Technician is a licensed professional who can perform laser hair removal treatments without direct supervision.
Timeline
Beauty Advisor
Sephora
12.2024 - Current
Sales Associate
Dillards
09.2024 - Current
Marketing Assistant
Boss Lady Credit
08.2022 - Current
Sales Associate
DKNY Outlet
08.2020 - 08.2023
No Degree - Criminology
University of Houston
High School Diploma -
Liberty High School