Peter S. Mueller
Andover
Summary
Strategic enterprise sales leader with 20 years of success driving payer strategy, team performance, and recurring revenue growth across digital health and care management. Proven track record of closing high-value enterprise partnerships, shaping complex value propositions, and scaling GTM strategy for SaaS and tech-enabled services. Deep experience in virtual care, remote monitoring, and chronic condition management, with a focus on partnering with health systems and payers to deliver technology-enabled care at home. A former innovation buyer turned sales executive, fluent in procurement dynamics and passionate about advancing better outcomes through modern care models.
Overview
19
19
years of professional experience
Work History
Executive Advisor
Bonfire Analytics
New York
10.2023 - Current
- Advise leadership on competitive landscape and product development for AI-enabled platform improving health tech sales performance and provider profitability.
Principal & Founder
SHC Consulting, Inc.
Andover
06.2023 - Current
- Company Overview: Tech-enabled Care
- Lead fractional executive roles supporting emerging companies commercializing payer-facing, tech-enabled healthcare solutions.
- Serve as growth and sales strategy lead for companies scaling in complex regulatory and reimbursement environments.
- IntoValue – Interim Chief Growth Officer: Drove commercialization of direct-to-employer value-based care contracting for health systems; built scalable client success and GTM framework.
- AvvaCare – Head of Payer Sales: Led go-to-market strategy for dementia navigation platform supporting Medicare GUIDE participants. Developed early target pipeline and sales processes including differentiated payer messaging focused on care coordination and cost savings.
- Andor Health – Go-to-Market Advisor: Led payer-facing messaging and sales strategy for AI-powered care coordination platform, focused on transitions of care and virtual support for hospital system clients.
- Tech-enabled Care
Senior Director, Enterprise Sales
Philips
Cambridge
03.2021 - 06.2024
- Company Overview: Virtual Care, Remote Patient Monitoring
- Directed national payer and health system sales strategy for chronic care and RPM platform.
- Closed $4.1M in multi-year deals and built $20M+ pipeline with clients including CVS, Centene, and Amerigroup.
- Exceeded quarterly quota by 17%+ in 2021 and 2022; achieved ARR growth of 110%+ through strategic upsells and new logos.
- Co-developed payer pilot with Georgia Medicaid for perinatal home visitation targeting high-risk maternal populations.
- Partnered with product, clinical, and compliance teams to ensure competitive positioning, pricing and tailored enterprise proposals.
- Collaborated with product and clinical leaders and mentored new team members on professional development and payer market sales processes.
- Virtual Care, Remote Patient Monitoring
Principal & Founder
SHC Consulting, Inc.
Andover
04.2017 - 03.2021
- Company Overview: Tech -enabled Care
- Advised Series A and pre-commercial companies on entering payer and employer markets.
- Led payer and employer go-to-market initiatives for Series A health tech companies.
- Secured $1M+ contracts with Anthem, Humana, and Geisinger for chronic condition platforms (diabetes, CHF).
- Advised on launch playbooks, pipeline development, and contracting strategies with national health plans.
- Tech -enabled Care
Vice President & Co-Founder
AMMA
Boston
01.2016 - 08.2018
- Co-founded and led growth strategy for a digital health platform supporting caregivers navigating complex chronic conditions.
- Led product strategy, payer messaging, and early enterprise adoption in the ACO and Medicaid markets.
- Positioned platform as a decision-support tool to reduce avoidable hospitalizations and support cost containment.
Lead Healthcare Analyst
Forrester Research
Cambridge
03.2014 - 01.2016
- Conducted market strategy and sales enablement consulting for payer and digital health product marketers and CIOs.
- Delivered $500K+/quarter in custom consulting and facilitated C-suite forums on digital health innovation.
- Advised national and regional health plans on innovation roadmaps, digital health, consumer engagement performance metrics.
Managing Director, Product Development
Blue Cross Blue Shield Association
Washington
04.2012 - 05.2014
- Company Overview: Federal Employee Program
- Led digital transformation across all 37 Blues plans for $50M+ chronic care and wellness portfolio.
- Launched diabetes care program resulting in 3x increase in coaching engagement.
- Built new digital business team focused on agile, member-centric experience.
- Federal Employee Program
Vice President & Operating Partner, Healthcare
Millennium Ventures Group
Waltham
05.2009 - 05.2012
- Investment firm focusing on health-tech manufacturing, optics enabled emerging technologies for new medical devices, diagnostics and therapeutic offering.
- Cultivated key customer partnerships with large device manufacturers including Medtronic, Boston Scientific, and Stryker.
- Brokered international partnership discussions with top US health insurance carrier and a large rapidly growing business group based in India.
Director, Product Management
Blue Cross Blue Shield of Massachusetts (BCBSMA)
Boston
05.2006 - 01.2009
- Managed a team of product and account professional to launch Consumer Directed initiative for the leading Massachusetts health plan with 3.1 million members.
- Led Blue Healthcare Bank development and operations and rolled out sustainable new HDHP products and a solution-based personal spending account customer value proposition to benefit stakeholders across all market segments.
- Presented to fortune 500 employers, delivered sales process playbook and product training to sales and brokers; provided program updates to senior leadership.
- Generated 40% annual membership growth for High Deductible Health Plans (HDHP) and HSAs.
Education
Master of Business Administration (MBA) - Entrepreneurship
Babson College
Master of Health Administration (MHA) - Health Economics
University of North Carolina
Bachelor of Arts (BA) - Political Science & Psychology
University of Michigan
Skills
- Enterprise Sales
- Strategic Negotiation
- Sales Leadership
- Health Plan Procurement
- Cross-Functional Enablement
- Provider, Payer & Employer Markets
- GTM Strategy
- Product Positioning
- AI-Enabled Navigation
- Pipeline Growth
- Enterprise Solutions
- Medicare Advantage
- Value-Based Care
- CRM Tools
- Healthcare Technology
- Home Health & Monitoring
- RPM
- Team Mentorship
Websites
Volunteer Experience
MassChallenge, HealthTech, 01/01/16, Present, Judge and Mentor
Timeline
Executive Advisor
Bonfire Analytics
10.2023 - Current
Principal & Founder
SHC Consulting, Inc.
06.2023 - Current
Senior Director, Enterprise Sales
Philips
03.2021 - 06.2024
Principal & Founder
SHC Consulting, Inc.
04.2017 - 03.2021
Vice President & Co-Founder
AMMA
01.2016 - 08.2018
Lead Healthcare Analyst
Forrester Research
03.2014 - 01.2016
Managing Director, Product Development
Blue Cross Blue Shield Association
04.2012 - 05.2014
Vice President & Operating Partner, Healthcare
Millennium Ventures Group
05.2009 - 05.2012
Director, Product Management
Blue Cross Blue Shield of Massachusetts (BCBSMA)
05.2006 - 01.2009
Master of Business Administration (MBA) - Entrepreneurship
Babson College
Master of Health Administration (MHA) - Health Economics
University of North Carolina
Bachelor of Arts (BA) - Political Science & Psychology
University of Michigan