Peter S. Mueller
Greater Boston Area
Summary
Enterprise healthcare leader with a track record in B2B sales, virtual care, and healthtech strategy. Experienced in selling digital health solutions into value-based models and employer, sponsored programs. Passionate about expanding access to home-based care and helping organizations deliver high-impact services through strong execution and client alignment. I help teams navigate complex healthcare ecosystems and apply strategic insight to drive measurable, long-term impact.
Overview
21
21
years of professional experience
Work History
Executive Advisor
Bonfire Analytics
10.2023 - Current
- Advise leadership on competitive landscape and product development for AI-enabled platform improving health tech sales performance and provider profitability.
Principal & Founder (Fractional Executive)
SHC Consulting, Inc.
01.2018 - Current
- Lead ongoing advisory work for digital health startups, payers, and B2B healthcare innovators entering complex markets.
- Paused practice during 2021–2024 to serve as Senior Director at Philips Healthcare in enterprise sales.
- AvvaCare – Payer Sales: Built GUIDE-compliant messaging and pipeline for dementia care navigation platform.
- Andor Health – Lead junior sales team for Andor Health’s transitions of care platform, targeting hospitals and scaling go-to-market strategy.
Interim Chief Growth Officer
IntoValue
06.2024 - 08.2024
- Led go-to-market and client success strategy for direct-to-employer (D2E) value-based offerings.
- Refined commercial positioning and partnered with leadership on forecast modeling and strategic partnerships.
Senior Director, Enterprise Sales
Philips - Virtual Care, Remote Patient Monitoring
03.2021 - 06.2022
- Directed national payer and health system sales strategy for chronic care and RPM platform.
- Closed $4.1M in multi-year deals and built $20M+ pipeline with clients including CVS, Centene, and Amerigroup.
- Exceeded quarterly quota by 17%+ in 2021 and 2022; achieved ARR growth of 110%+ through strategic upsells and new logos.
- Co-developed home healthcare pilot with Georgia Medicaid for perinatal visits.
- Partnered with product, clinical, and compliance teams to ensure competitive positioning, pricing and tailored enterprise proposals.
- Collaborated with product and clinical leaders and mentored new team members on professional development and payer market sales processes.
Vice President & Co-Founder
AMMA
01.2016 - 08.2018
- Co-founded and led growth strategy for a digital health platform supporting caregivers navigating complex chronic conditions.
- Led product strategy, payer messaging, and early enterprise adoption in the ACO and Medicaid markets.
- Positioned platform as a decision-support tool to reduce avoidable hospitalizations and support cost containment.
Lead Healthcare Analyst
Forrester Research
03.2014 - 01.2016
- Conducted market strategy and sales enablement consulting for payer and digital health product marketers and CIOs.
- Delivered $500K+/quarter in custom consulting and facilitated C-suite forums on digital health innovation.
- Advised national and regional health plans on innovation roadmaps, digital health, consumer engagement performance metrics.
Managing Director, Product Development
Blue Cross Blue Shield Association, Federal Employee Program
04.2011 - 05.2014
- Led product strategy and digital transformation for the largest private health account in the U.S., serving 4.9M+ federal employees and retirees.
- Directed a $50M+ chronic care and wellness portfolio across 37 BCBS plans, including national rollout of a diabetes program that tripled coaching engagement.
- Oversaw development of plan navigation tools, transparency solutions, and member portals to improve benefit access and digital engagement.
- Built and managed a cross-functional digital product team focused on agile, member-centric design and plan-level adoption.
- Guided benefit design, rollout strategies, and training across regional plans to drive consistent experience and adoption.
Vice President & Operating Partner, Healthcare
Millennium Ventures Group
05.2009 - 05.2011
- Investment firm focusing on health-tech manufacturing, optics enabled emerging technologies for new medical devices, diagnostics and therapeutic offering.
- Cultivated key customer partnerships with large device manufacturers including Medtronic, Boston Scientific, and Stryker.
- Brokered international partnership discussions with top US health insurance carrier and a large rapidly growing business group based in India.
Director, Product Management
Blue Cross Blue Shield of Massachusetts (BCBSMA)
05.2006 - 02.2009
- Managed a team of product and account professionals to launch Consumer Directed initiative for the leading Massachusetts health plan with 3.1 million members.
- Led Blue Healthcare Bank development and operations and rolled out sustainable new HDHP products and a solution-based personal spending account customer value proposition to benefit stakeholders across all market segments.
- Presented to fortune 500 employers, delivered sales process playbook and product training to sales and brokers; provided program updates to senior leadership.
- Generated 40% annual membership growth for High Deductible Health Plans (HDHP) and HSAs.
Associate Director, Benefit Coordination and Recovery
MassHealth / UMMS, Center for Healthcare Financing
03.2004 - 01.2006
- Managed a team of 60+ MassHealth, UMASS Medical School and public sector management consultants to ensure the state of Massachusetts’ Benefit Coordination and Recovery Program was delivered in line with the state’s “payer of last resort” mandate.
- Successfully identified all primary payers including Medicare dual-eligible, commercial carriers, PBMs and all state agencies using tools, analytics, outside databases and Massachusetts Medicaid Management Information System (MMIS)
- Achieved $1.75B in revenue and cost avoidance savings for MassHealth, and exceeded target by 7%
Education
MBA - Business Administration, Entrepreneurship
Babson College
Wellesley, MassachusettsMaster - MPH
University of North Carolina
Chapel Hill, NCBachelor - Political Science & Psychology
University of Michigan
Ann Arbor, MISkills
- Enterprise Sales
- Strategic Negotiation
- Sales Leadership
- Health Plan Procurement
- Cross-Functional Enablement
- Provider, Payer & Employer Markets
- GTM Strategy
- Product Positioning
- AI-Enabled Navigation
- Pipeline Growth
Timeline
Interim Chief Growth Officer
IntoValue
06.2024 - 08.2024
Executive Advisor
Bonfire Analytics
10.2023 - Current
Senior Director, Enterprise Sales
Philips - Virtual Care, Remote Patient Monitoring
03.2021 - 06.2022
Principal & Founder (Fractional Executive)
SHC Consulting, Inc.
01.2018 - Current
Vice President & Co-Founder
AMMA
01.2016 - 08.2018
Lead Healthcare Analyst
Forrester Research
03.2014 - 01.2016
Managing Director, Product Development
Blue Cross Blue Shield Association, Federal Employee Program
04.2011 - 05.2014
Vice President & Operating Partner, Healthcare
Millennium Ventures Group
05.2009 - 05.2011
Director, Product Management
Blue Cross Blue Shield of Massachusetts (BCBSMA)
05.2006 - 02.2009
Associate Director, Benefit Coordination and Recovery
MassHealth / UMMS, Center for Healthcare Financing
03.2004 - 01.2006
MBA - Business Administration, Entrepreneurship
Babson College
Master - MPH
University of North Carolina
Bachelor - Political Science & Psychology
University of Michigan
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