Peter Saiga Tallo

SKILLS: Google Sheets, SQL, Tableau, Marketo, Qualtrics, Project Management, SAP Ariba

• Managed data analysis projects including A/B tests, customer segmentation within
  the customer base (e.g., by travel frequency, preferred routes, demographics) and
  targeted marketing campaigns (e.g., special offers, loyalty programs) using
  marketing automation tools
• Presented to Marketing and Communications regarding marketing campaign
  progress, budgeting, route changes, while facilitating clear communication and
  strategic decision making
• Automated email workflows to send personalized travel updates, reminders, and
  promotions based on customer behavior and preferences
• Reported customer satisfaction surveys through online, phone, and in-person
  surveys on transportation services, service and infrastructure improvements,
  utilizing visualizations, customer sentiment analysis, and outreach events
• Provided operational support to market managers by assisting in development of
  scorecard metrics and financial operations strategy
• Participated in regular stakeholder meetings, solidifying sponsorships and investor
  relations with the Transportation Authority

SKILLS: SQL, Google Sheets, Tableau, KPI, Dashboard, ETL, Python, Project Management

• Created SQL scripts to perform weekly validation checks between dashboard and base data
• Debugged SQL scripts with analyst team to maintain updated systems and weekly check for bugs in API tools
• Managed ad partner and vendor on-boarding and evaluated partners
• Managed and facilitated regular stakeholder meetings, ensuring clear communication of product roadmap, priorities,
  and key performance indicators (KPIs)
• Managed partner API advertisement data with quantitative data analysis, qualitative evaluation, and feature adoption
  tracking around the API services
• Developed and maintained strong relationships with key
  vendors, resulting in increased collaboration and trust

SKILLS: SQL, Excel, Salesforce, SFMC, MS Excel, KPI, Dashboard, ETL, Sage Intact

• Utilized Salesforce Marketing Cloud to monitor key metrics (e.g., open rates, click-through rates, conversions) for
  each campaign to evaluate effectiveness and identify areas for improvement
• Conducted thorough SAAS market research through predictive statistics and customer analysis to monitor and
  forecast trends
• Carried out paid digital marketing strategies such as Google and Facebook ads, performance marketing, and web media
  tracking
• Increased marketing campaign performance by using both down-funnel conversion statistics and top-of-funnel
  engagement metrics
• Provided actionable market competitor / customer insights to address key strategic questions and designed
  presentations to illustrate answers
• Managed paid campaigns / channels including Facebook and Google ads
• Analyzed paid digital and non-digital metrics such as ROI, ROMI, and ROAS
• Collected and analyzed data regarding customer preferences, demographics, buying habits and needs to better identify
  market potential and factors influencing product demand

SKILLS: MS Excel, MS Access, SQL, Tableau, Power BI, NICE SatMetrix, Qlikview

• Maximized ROI by capitalizing on strong vendor partnerships while harnessing marketing analytics and data insights
• Strategized and introduced customer surveys, handled physician data to address business queries, analyzed competitor reports, and presented weekly data reports
• Forged valuable stakeholder relationships, streamlining competing priorities and consensus on critical product decisions
• Undertook focused A/B testing and acquired insights from the results, improving survey responses by 15%
• Augmented marketing efficacy through top-of-funnel engagement metrics integrated with market research on consumer trends, target demographics, and competing brands
• Explored and employed dynamic marketing tools to support promotional projects such as automation software and social media scheduling

SKILLS: MS Excel, R, Python, SQL, Yelp Analytics, Power BI, Google Suite

• Led complete product launch process from concept to market, including vendor selection, pricing, and promotion
• Composed detailed weekly reports and presented to VP of Marketing
• Reported on marketing KPIs such as leads, conversion rates, website traffic and social media engagement
• Monitored email campaign metrics (delivery, open, click-through rates) as well as budget distribution and paid ad campaigns' performance
• Teamed up with sales and marketing teams to identify client acquisition opportunities
• Tested, measured, analyzed, and optimized the performance of search, social, content to display across conversion funnels to increase customer engagement and conversions, while decreasing cost of customer acquisition
• Facilitated seamless vendor management and communication, streamlining product launch process by 20%
• Liaised with VP of Marketing to handle $50M in monthly ad budgeting for various US locations and standardized traditional accounting methods
• Enhanced overall customer engagement by 15% by leveraging targeted email marketing campaigns and personalized content creation with vendor partners

SKILLS: MS Excel, Google Suite, Tableau, SEO, HTML, Wordpress

• Created and managed a comprehensive content marketing strategy with vendors, resulting in a 30% increase in website traffic
• Worked with the management team to oversee and monitor marketing strategy as well as aggregate and cleanse e-
  commerce data as needed
• Developed social media marketing strategies to help brand company and increase sales
• Managed creation of marketing materials, collateral and sales support tools
• Prepared and sent proposals to prospective clients

SKILLS: MS Excel, Training, Power BI, SAP, Google Suite

• Enhanced retail performance by conducting thorough market research and identifying key trends.
• Implemented successful loss prevention strategies, resulting in reduced shrinkage levels across multiple locations.
• Streamlined inventory management processes for improved efficiency and cost reduction.
• Collaborated with merchandising team to develop cohesive product presentations, resulting in increased brand visibility.

SKILLS: MS Excel, Tableau, Data Collection, Qualtrics, Google Suite

• Leveraged stakeholder insights to inform product messaging and positioning, resulting in a 15% increase in product awareness and engagement
• Increased brand exposure by utilizing targeted marketing campaigns
• Verified adherence to marketing campaign strategy to align with corporate goals
• Interviewed clients via market research surveys to identify product issues and customer needs
• Monitored social media activity and website traffic

SKILLS: MS Excel, Google Suite, Tableau

• Negotiated product costs and contract terms by communicating with vendors
• Successfully managed and mitigated stakeholder risks through proactive planning, contingency planning, and transparent communication
• Maximized effect of sales promotions by collaborating with brand representatives
• Assessed inventory levels and sell-through rate to identify capacity and profitability
• Planned new store assortments and prepared acquisition models
• Calculated sell-through rates to measure goods sold during set timeframes