Peter S. Palmer
Durham
Summary
Dynamic sales leader with a proven track record at KAI USA, driving significant sales growth through strategic account management and effective promotional planning. Expert in data analysis and relationship building, I excel in exceeding sales goals and developing innovative solutions that enhance profitability and market presence.
Overview
27
27
years of professional experience
Work History
National Accounts Sales Manager East
KAI USA
Tualatin
01.2020 - Current
- Developed and maintained key national accounts and trade partners, enhancing brand image and driving sales growth.
- Work with accounts to maximize sales growth with promotions and exclusive offerings while maintaining company margins and profitability.
- Managed accounts from Virginia to Canadian border, overseeing four outside sales groups across southern US and eastern Canada to optimize performance.
- Develop, run and communicate analytical reports for 3-year forecasts to our Japan factory as well as inbound USA inventory, supply, and demand shortages.
- Manage weekly and monthly sales report and margin reports for the sales team and senior management.
- Established business relationships with distributors in South America and Caribbean, expanding market reach and opportunities.
Senior Eastern Regional Sales Manager
KAI USA
Tualatin
01.2017 - 01.2020
- Developed a standardized sales report for all sales managers, a monthly sales report for all rep groups, and an inventory management report.
- Developed regional sales strategies to drive market growth and brand recognition.
- Managed sales team performance through coaching and training initiatives.
- Collaborated with marketing to align campaigns with regional objectives.
Eastern Regional Sales Manager
KAI USA
Tualatin
05.2011 - 01.2020
- Managed seven outside sales groups to represent our line to all accounts east of the Mississippi and eastern Canada.
- Worked directly with national accounts such as Bed Bath and Beyond, Macy’s, Marmaxx, Bloomingdales, Saks Fifth Ave, Wayfair and Crate and Barrel as well large internet only retailers.
- Identified and established new sales channels, including restaurant supply companies, grocery, and direct TV retailers like HSN and QVC.
- Coordinated and executed trade show booth operations at the Toronto Gift Show twice yearly.
Senior Buyer Cooking Enthusiast
Stony Creek Brands
North Branford
01.1999 - 11.2010
- Successfully launched a line of private label spices and gourmet foods, which generated 20% of overall contribution dollars and demand units in the gourmet food category.
- Directed merchandise assortment plans using sales, trend, and category analysis.
- Created and executed catalog assortment plan to maximize profitability while preserving brand integrity.
- Renegotiated supplier pricing, resulting in 2% margin increase while maintaining existing retail.
- Lead all merchandising efforts for direct mail and e-commerce, this included planning, analysis, sourcing, merchandising, layout, and creative direction.
- Researched, identified, and sourced new category opportunities and line extensions.
- Oversaw all aspects of catalog production and layout.
- Trained merchants and assistants company-wide in running sales and inventory analysis reports and database management.
- Conducted all product testing to determine quality.
Education
Bachelor of Science - Business Management
Albertus Magnus College
New Haven, CTSkills
- Key account management
- Sales growth strategies
- New business development
- Territory and account management
- Account management
- Sales territory growth
- Revenue forecasting
- Customer relationship management
- Negotiation tactics
- Promotional planning
- Strategic planning
- Data analysis reporting
- Market and competitive analysis
- Product knowledge
- Vendor relationship management
- Inventory management
- Strategic planning
- Revenue strategies
- Rapport and relationship building
- Business development and planning
- Solution selling
- Business planning
- Exceeds sales goals
- Profit and revenue-generating strategies
- Extensive personal network
Timeline
National Accounts Sales Manager East
KAI USA
01.2020 - Current
Senior Eastern Regional Sales Manager
KAI USA
01.2017 - 01.2020
Eastern Regional Sales Manager
KAI USA
05.2011 - 01.2020
Senior Buyer Cooking Enthusiast
Stony Creek Brands
01.1999 - 11.2010
Bachelor of Science - Business Management
Albertus Magnus College