Petrina Daley
Richmond,Jamaica
Summary
A dedicated, pleasant, knowledgeable, and results-driven individual with a Bachelor of Arts in Communication with an emphasis in Public Relations. Excellent writing, smooth communication skills and public speaking skills, as well as the ability to develop long-term customer connections. Calm and measured in press reactions, crisis situations, and an excellent independent worker.
Overview
3
3
years of professional experience
Work History
Internship in Communications
Nationwide News Network
05.2024
- Searched for news stories.
- Conducted interviews with news sources.
- Wrote news stories for radio.
- Interviewed police enforcement officers and representatives of the political arena.
Marketing Assistant
Feast Of Lights
12.2023
- Company Overview: Northern Caribbean University
- Developed and executed 20 social media campaigns, resulting in a 25% increase in follower engagement and a 30% expansion of audience reach.
- Generated bi-monthly reports on digital marketing performance, analyzing metrics such as click-through rates and conversion rates, leading to a 15% improvement in campaign ROI.
- Launched 10 Pay-Per-Click campaigns, achieving an average click-through rate of 8% and a 20% increase in website traffic.
- Successfully managed 5 digital projects concurrently, ensuring on-time delivery and adherence to project milestones.
- Implemented marketing automation software, resulting in a 40% reduction in time spent on manual marketing tasks and a 25% increase in campaign efficiency.
- Northern Caribbean University
Internship
Real Biz Solutions
08.2024 - 09.2024
- Assisted in the creation and scheduling of social media content.
- Participated in the development of social media strategies.
- Monitored social media platforms and engaged with followers.
- Assisted with the analysis of social media performance metrics.
- Collaborated on social media campaign ideas and executions.
- Attended team meetings and contributed ideas.
Internship in Communications
Office Of The Children’s Advocate
05.2024 - 06.2024
- Educating children about their rights.
- Conducted school tours to educate children on their rights and how to properly interact.
- Produced posts and updated social media pages.
- Created books and pamphlets regarding children's safety guidelines and the laws that safeguard children.
- Taught children about their legal rights.
Public Relations Coordinator
Women Empowering Women (WEW)
01.2024 - 04.2024
- Developed and implemented a social media campaign for WEW.
- Planned and conducted social media competition.
- Increased WEW audience engagement by 40% through social media management.
- Expanded audience reach upwards of 30% through targeted marketing.
- Implemented and managed the 'Period Poverty' School Tours.
- Planned, coordinated and directed sanitary napkin station site installation.
- Prepared radio script, directed and voiced Radio Ad.
- Liaised with media for content and feature creation for publication.
- Created website.
- Prepared clients for media appearances and interviews.
Creative Director
24 Hype Entertainment
01.2022 - 05.2023
- Coordinated and managed bookings for over 50 artistes, resulting in successful brand collaborations and campaigns.
- Implemented social media strategies that led to a 30% increase in brand awareness and a 25% boost in engagement metrics.
- Produced over 100 pieces of visual content, resulting in a 40% increase in social media followers.
- Crafted persuasive copy for 50+ social media posts, contributing to a 20% rise in audience engagement.
- Successfully coordinated and executed 15 video shoots, collaborating with cross-functional teams to deliver high-quality content on time and within budget.
Education
Bachelor of Arts - Communication Studies: Public Relations Emphasis
Northern Caribbean University
Mandeville, Manchester08.2024
Skills
- Strategy development
- Policy Writing
- Computer Proficiency
- Leadership experience
- Communication Skills
- Strong interpersonal skills
- Ability to take initiative
- Active listening skills
- Relationship-building skills
- Social media savvy
- Product Promotion
- Client Engagement
Accomplishments
Creator of Women Empowering Women School tour
Timeline
Internship
Real Biz Solutions
08.2024 - 09.2024
Internship in Communications
Nationwide News Network
05.2024
Internship in Communications
Office Of The Children’s Advocate
05.2024 - 06.2024
Public Relations Coordinator
Women Empowering Women (WEW)
01.2024 - 04.2024
Marketing Assistant
Feast Of Lights
12.2023
Creative Director
24 Hype Entertainment
01.2022 - 05.2023
Bachelor of Arts - Communication Studies: Public Relations Emphasis
Northern Caribbean University
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