Petrina Herman
Fallbrook
Summary
Fashion industry Talent Coordinator with 20+ years of experience supporting agencies, brands, and casting teams through scheduling, bookings, contracts, and client communication. Highly organized and detail-oriented, with a proven ability to manage high-volume workflows remotely while maintaining strong relationships with talent and clients. Seeking an office-based or remote Talent Coordinator role within a fashion or lifestyle company.
Overview
14
14
years of professional experience
Work History
Hostess / Assistant Manager
West End Bar and Kitchen
San Diego
08.2023 - 08.2025
- Managed front desk operations, reservations, and high-volume phone and email communication
- Coordinated private events and special dinners with ownership
- Supported scheduling, guest flow, and daily operations in a fast-paced environment
Talent & Client Coordinator (Mother Agent)
P.S. Model Management
San Diego
06.2018 - 01.2025
- Coordinated schedules, interviews, and bookings between talent, agencies, and clients
- Served as primary point of contact for talent inquiries, availability, and updates
- Managed submissions, casting requests, and ongoing client communication
- Reviewed and coordinated contracts, ensuring accuracy and timely execution
- Supported talent development while maintaining professional relationships with external partners
Commercial Booking Coordinator
1Genetic Model Management
Los Angeles
06.2022 - 06.2023
- Coordinated commercial print bookings and casting submissions
- Communicated directly with clients and casting teams regarding availability and requirements
- Managed deadlines, confirmations, and booking logistics
- Maintained accurate records and supported smooth booking operations
Operations & Client Services Manager (Commercial Department)
Brand Model and Talent
Santa Ana
05.2015 - 05.2018
- Oversaw daily operations of the commercial department, ensuring efficient workflows
- Coordinated bookings, schedules, and submissions for models and actors nationwide
- Acted as liaison between talent, clients, and casting directors
- Increased department revenue by doubling sales within one year through improved coordination and client relationships
- Organized open calls and talent evaluations to support agency growth
Print Department Coordinator
KSR Talent Agency
Los Angeles
04.2011 - 04.2014
- Managed print department submissions and bookings for national campaigns
- Coordinated contracts, schedules, and client communications
- Maintained relationships with casting directors and advertising clients
- Supported 10-15 active projects at a time while meeting tight deadlines
Education
Bachelor of Business Administration -
Fisher Jr. College
Boston, MASkills
- Talent Coordination & Scheduling
- Client & Casting Communication
- Booking & Submission Management
- Contract Coordination
- Calendar & Deadline Management
- Relationship Building
- Administrative & Office Operations
- Phone & Email Support
- Event & Shoot Coordination
- Computer & Database Systems
Websites
Hobbies and Interests
- Animals
- Fashion
- Horseback Riding
- Hiking
- Supporting the Elderly
Volunteer Experience
- Boot Campaign, Fundraising support for military veterans' care
- Rolling Thunder, 20+ years participating in veteran awareness and fundraising events
Timeline
Hostess / Assistant Manager
West End Bar and Kitchen
08.2023 - 08.2025
Commercial Booking Coordinator
1Genetic Model Management
06.2022 - 06.2023
Talent & Client Coordinator (Mother Agent)
P.S. Model Management
06.2018 - 01.2025
Operations & Client Services Manager (Commercial Department)
Brand Model and Talent
05.2015 - 05.2018
Print Department Coordinator
KSR Talent Agency
04.2011 - 04.2014
Bachelor of Business Administration -
Fisher Jr. College