Philip Bianco
Metuchen,NJ
Summary
Dynamic sales leader with extensive experience at Telebrands Corp. and a proven track record in business development and client relationship management. Skilled in strategic planning and data-driven decision making, I excel in driving revenue growth and enhancing customer satisfaction through effective account coordination and impactful sales presentations.
Overview
25
25
years of professional experience
Work History
Vice President of Sales and Marketing
D&A Sales Corp.
01.2017 - Current
- Managed the sales and distribution of As Seen on TV products to large retailers including Rite Aid, Bed Bath & Beyond, Boscov's, and various catalogs.
- Worked closely with the most successful As Seen on TV manufacturers to market new items, project sales, and strategically recommend inventory needs.
- Cultivated and built strong partnerships with various buyers across the retail spectrum and used these relationships to ensure the success of As Seen on TV within all stores.
- Accessed POS information to plan the stability, growth and longevity of both new and current ‘As Seen on TV’ items.
- Supported business development efforts and coordinated with marketing team on special campaigns.
- Conducted regular competitor analysis, leveraging insights gained to inform strategic decision-making processes.
- Aligned sales objectives with corporate goals, ensuring that targets were met or exceeded on an annual basis.
National Accounts Sales Manager
Telebrands Corporation
01.2001 - 12.2016
- Managed the implementation of ‘As Seen on TV’ products into various accounts, training and working closely with administrators to ensure the success of these items in the big-box retail division.
- Provided input in the creation of infomercials, while analyzing the needs of each independent retailer.
- Reviewed POS information to capitalize on the success of an item, all while building mutually profitable partnerships between various retailers and Telebrands Corporation.
- Oversaw decisions regarding the allocation of goods based on need, planned circular ads, and the overall scope of each respective merchant.
- Made informed and strategic decisions regarding online imaging, ad copy and item placement in online venues.
- Organized regular meetings with existing clients to ensure satisfaction levels were maintained or exceeded expectations as needed for continued growth together over time.
- Negotiated high-value contracts, securing favorable terms for both Telebrands and merchants.
- Managed a diverse portfolio of national accounts, ensuring consistent revenue growth and profitability.
Education
Bachelor of Arts - Journalism And Public Relations
Monmouth University
West Long Branch, NJ06.1996
Skills
- Customer relationship development
- Client relationship management
- Service planning
- Account management
- Performance tracking
- Business development
- Account coordination
- Client relationship building
- Sales presentations
- Data-driven decision making
- Strategic planning
- Strategic planning skills
Timeline
Vice President of Sales and Marketing
D&A Sales Corp.
01.2017 - Current
National Accounts Sales Manager
Telebrands Corporation
01.2001 - 12.2016
Bachelor of Arts - Journalism And Public Relations
Monmouth University