PING (ZOE) LIU
Sparks,NV
Summary
Accomplished Owner offering 10 years of progressive business experience. Dedicated to maximizing bottom-line profits with forward-thinking approaches and clear focus on continuous improvement. Knowledgeable about financial administration, regulatory compliance and recordkeeping. Highly-motivated with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Highly motivated professional with several years of entrepreneurial and management experience. Skillfully creates and maintains professional and loyal relationships with co-workers, staff and clients while managing administrative and sales employees. Comfortable working independently as manager and leader and as collaborative team member. Applies business acumen and experience and exercises decisive judgment to meet and exceed organizational goals.
Overview
21
21
years of professional experience
Work History
Co-owner/Operations Manager
Marina Fun
Sparks, NV
05.2021 - Current
- Operate and manage a water sports rental business, including paddle boats, SUP boards, and other related equipment.
- Set pricing strategies based on costs, market trends, and competitor analysis.
- Handle all customer reservations and ensure equipment is prepared and ready upon arrival.
- Ensure renter safety by providing proper guidance and safety instructions for water activities.
- Process payments and maintain accurate financial records, including cash flow and expenses.
- Promote the business through social media to enhance brand identity and boost revenue.
- Maintain positive client relationships to ensure satisfaction, encourage repeat business, and foster referrals. Resolve customer issues promptly through careful research and effective decision-making.
Customer Service
Grand Sierra Resort and Casino
Reno, NV
06.2015 - 08.2021
- Provided proper and professional customer service to all customers in a friendly, courteous, and timely manner, resulting in guest satisfaction.
- Welcomed guests with a personable attitude and smile, offering to bring beverage orders while reviewing menu options.
- All duties were to ensure the hotel's beverage department employees and guests receive a quality product and outstanding service.
- Maintained cleanliness and sanitation of guest area and equipment at all times.
- Listened and responded to guest inquiries using a positive, clear speaking voice.
- Suggested cocktail choices based on customer preference, daily specials, and inventory availability.
- Assessed patrons' needs to always provide proactive service.
Compliance Representative
Department of Franchise Tax Board State of California
Sacramento, CA
06.2012 - 06.2014
- Robin Mena (1916 845 3860) Okay to contact this Supervisor: Yes.
- Complex Account Resolution Team.
- We collect balances due on FTB’s largest, most complex and sensitive Personal Income Tax collection cases.
- We accomplish this by collecting revenue resulting from automated collection cycle contacts; utilizing proactive collection strategies to collect revenue on cases that failed to resolve during the automated collection cycle;.
- On daily basis, we resolve complex PIT accounts over $25,000; Manage proactive inventories; Manage and maintain the Top 250 Debtors list; Work together to resolve reactive inventories; Respond to taxpayer correspondence; Use the online resource (example: LexisNexis) to scope and skip tracing tax payers assets and Take advanced enforcement actions to resolve the most problematic cases.
- Fielded incoming phone calls from customers and directed to corresponding department or individual for assistance.
- Remained calm, stayed professional and provided exceptional service on all calls, even when interacting with difficult individuals.
- Met demands of busy collections group by performing high volume of daily calls.
- Interviewed customers to determine reasons for delinquency, source of income and next pay date to build solutions for financial issues.
Tax Technician
Department of Franchise Tax Board State of California
Sacramento, CA
03.2008 - 05.2012
- Armand Angulo: 1916 845 6959 Okay to contact this Supervisor: Yes.
- Court Order Debt.
- We Collected revenue for clients by apply FTB-COD’s standard collection procedures and processes.
- Maintaining daily direct and indirect client relations and operations, acting as point of contact when customers call in, providing related information to customers and directing customers appropriately, based on their needs.
- Respond to inquiries from debtors, employers and third parties; analyze accounts; modify, delay, or terminate collection actions;.
- Review financial hardships; negotiate installment agreements, while providing the best customer service possible.
- Determined clients' eligibility for tax credits, abatements or deductions through careful research and oversight.
Sales Manager
Chen Dao Advertising Co. LTD Shenzhen China
Shenzheng, Guangdong
01.2004 - 06.2006
- Drove customer loyalty initiatives and productivity gains through effective and efficient customer relationship management.
- Created a strong network of manufacturing and shipping ties in China to better serve clients.
- Handled all aspects of the order including design, packaging, quality control, shipping, collected outstanding account balances, and customer services.
- Facilitated customer satisfaction through immediate resolution of conflicts for strengthened client retention and loyalty.
- Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
- Oversaw management and implementation of new revenue strategies, sales initiatives and customer engagement tactics to increase market share.
- Created and finalized quotes to complete deals between company, vendors and customers.
- Supported all sales team members to drive growth and development.
- Maintained professional network of potential clients and business opportunities.
- Boosted team morale and overall sales volume by creating employee incentive sales contests.
Education
Bachelor of Arts - Marketing
Hainan University
Haikou China05.1999
Some College (No Degree) - Accounting
Sacramento City College
Sacramento, CASkills
- Accounting
- Business Law
- Bilingual: Mandarin and Cantonese
- Customer service
- Client relations
- Customer relationship management
- Quality control
- Payment collecting
- Sales solutions
- Excellent communication skills
- Account management
- Goal-oriented
- Business negotiation
- Persuasive communication expertise
- Collections expertise
- International markets understanding
- Business Development
- Professional Networking
- Cost Control and Budgeting
- Purchasing and planning
- Vendor Relationship Management
- Business marketing
- Social Media Marketing
- Team Collaboration and Leadership
- Bookkeeping
- Customer Relations
Accomplishments
- Started new business from scratch: create business plan, managing the funds for the business, apply business licenses; run the business operations daily.
- Developed relationships with over 120 new clients and typically exceeded sales goals by 86%.
- Developed relationships with 56 new clients and typically exceeded sales goals by 30%
- Recognized as Employee most name mentioned on Tripadvisor on the 1st place for outstanding customer service and team performance contributions.
Languages
Chinese (Mandarin)
Professional
Chinese (Cantonese)
Professional
Timeline
Co-owner/Operations Manager
Marina Fun
05.2021 - Current
Customer Service
Grand Sierra Resort and Casino
06.2015 - 08.2021
Compliance Representative
Department of Franchise Tax Board State of California
06.2012 - 06.2014
Tax Technician
Department of Franchise Tax Board State of California
03.2008 - 05.2012
Sales Manager
Chen Dao Advertising Co. LTD Shenzhen China
01.2004 - 06.2006
Bachelor of Arts - Marketing
Hainan University
Some College (No Degree) - Accounting
Sacramento City College
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