Polina Tsvirchak
Summary
Marketing and community engagement professional with experience in campaign development, marketing and sponsorship strategy, and membership growth within a park district environment. Proven ability to drive revenue through integrated marketing initiatives, partnerships, and data-informed decision-making. Skilled in email marketing, CRM optimization, and community-focused communications, with growing expertise in graphic design and digital content production.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Membership Services & Sponsorship Representative
Vernon Hills Park District
Vernon Hills, IL
07.2025 - Current
- Developed and executed sponsorship marketing strategy, securing 7+ new partners and expanding community brand presence
- Led content development for branded sponsorship materials, collaborating with Marketing Specialist to produce proposals and guides that support partner acquisition and experience
- Built and maintained relationships with local businesses, increasing engagement and strengthening community partnerships
- Positioned sponsorships as integrated marketing opportunities across digital, print, and live events to enhance visibility and value
- Delivered customized proposals and activations aligned with partner goals, improving satisfaction and retention
- Collaborated on marketing initiatives supporting events, programs, and community outreach efforts
Membership Services Representative
Vernon Hills Park District
Vernon Hills, IL
10.2023 - 07.2025
- Managed CRM and member lifecycle, supporting acquisition, retention, and engagement strategies
- Developed and executed promotional marketing campaigns generating $26,000+ in membership revenue
- Increased trial-to-membership conversion rates to 27% through implementation of a 5-day pass strategy
- Analyzed customer behavior and campaign performance to optimize marketing efforts and improve conversion funnels
- Enhanced tour-to-membership conversion rates by refining messaging and customer experience
- Supported email marketing and outreach efforts to promote programs and increase community participationManaged CRM and member lifecycle to drive acquisition, retention, and engagement strategies
- Executed promotional campaigns generating $26,000+ in membership revenue
- Increased conversion rates to 27% through implementation of 5-day trial strategies
- Enhanced CRM tour-to-membership conversions by analyzing user behavior to inform targeted improvements
- Leveraged data insights to enhance member experience and inform marketing initiatives
Business Development Manager
Petterson Apps
Uzhorod , Ukraine
01.2021 - 10.2023
- Generated $50K+ in monthly revenue through strategic client acquisition and account growth
- Led full marketing and sales funnel including prospecting, presentations, and proposal development
- Developed tailored proposals, project scopes, and pricing aligned with client business objectives
- Managed client relationships from initial pitch through project delivery, ensuring long-term retention
- Collaborated with cross-functional teams to translate client needs into actionable project plans
- Oversaw project timelines, workflows, and documentation to ensure successful delivery
- Negotiated contracts and managed billing processes across multiple accounts
Education
Master of Arts - Marketing
Dnipro University of Technology
Dnipro, Ukraine01-2018
Skills
Marketing Campaign Development
Sponsorship Strategy & Partnerships
Content Creation & Copywriting
Email Marketing & CRM Management
Community Engagement & Outreach
Brand Positioning & Messaging
Data Analysis & Conversion Optimization
Project Management
Tools: Figma, Canva, CRM Systems, Email Platforms
Currently developing: Adobe Creative Suite
Skills
Marketing Campaign Development
Sponsorship Strategy & Partnerships
Content Creation & Copywriting
Email Marketing & CRM Management
Community Engagement & Outreach
Brand Positioning & Messaging
Data Analysis & Conversion Optimization
Project Management
Tools: Figma, Canva, CRM Systems, Email Platforms
Currently developing: Adobe Creative Suite
Certification
- Member, European Loyalty Association
- Member, Trend-Watching
Timeline
Membership Services & Sponsorship Representative
Vernon Hills Park District
07.2025 - Current
Membership Services Representative
Vernon Hills Park District
10.2023 - 07.2025
Business Development Manager
Petterson Apps
01.2021 - 10.2023
Master of Arts - Marketing
Dnipro University of Technology