Pricilla Soto
Milwaukee,WI
Summary
Results-driven professional dedicated to the events industry and committed to striving for efficiency and reaching excellence. Excelling in planning, problem-solving, and leading teams to achieve strategic objectives and organizational goals.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Sales & Account Manager
Arena Americas
Oak Creek, Wisconsin
12.2022 - Current
- Began with Well Dressed Tables product line (china, linens, tables, and chairs) and successfully expanded role after one year to include tenting and clearspan structures.
- Serve as a primary point of contact for clients, leading business development, relationship management, account growth, and client retention initiatives.
- Revitalized 20+ dormant accounts, securing recurring business from over half and growing select clients from zero to $20K+ in revenue by the following year’s first quarter.
- Drive marketing efforts, including booking initiatives, seasonal promotions, and client engagement events, to increase brand visibility and customer loyalty.
- Manage the full sales cycle: prospecting, lead generation, initial contract negotiation, budgeting, and closing deals, generating over $1 million in annual sales.
- Collaborate with internal teams on design renderings, project management, build schedules, and onsite operations, ensuring seamless execution of large-scale projects.
- Delivered successful projects such as: Oklahoma City Fairgrounds Horse Walkway Tent – fully custom, in-house manufactured structure; Kohler Food & Wine 2024 & 2025; Sunbelt LA28 Open House; Rockwell Automation 2023 & 2024 Town Hall & Campus Picnic; Milwaukee Rep 2023 & 2024 Private Fundraiser/Showcase
Senior Catering Manager
Eurest USA - Northwestern Mutual
Milwaukee, Wisconsin
05.2022 - 12.2022
- Transferred to Northwestern Mutual to help launch and lead an expanding in-house catering program, alleviating daily operational responsibilities from the Director of Dining Services.
- Collaborated closely with Northwestern Mutual’s Restaurant Operations, Meetings, & Events (ROME) team through weekly planning sessions, BEO confirmations, and daily ordering coordination to ensure seamless execution and elevated food presentation.
- Maintained alignment between Eurest’s catering standards and ROME’s longstanding service expectations, ensuring a consistent, high-quality guest experience across all events.
- Managed catering service across a four-building corporate campus, executing events ranging from 2-person interviews to 300+ employee town halls, including all food and beverage needs for breakfast, lunch, dinner, and break services.
- Partnered with the Catering Chef to introduce new menus, snack offerings, and creative food features, leveraging experience from previous roles in sports and wedding catering; tastings were presented and approved by ROME leadership.
- Supported monthly revenue reporting for the Director of Dining Services, and participated in Quarterly Business Reviews (QBRs) with regional leadership to present performance metrics and upcoming catering initiatives to the client.
Catering Manager
Levy Restaurants - Fiserv Forum Arena
Milwaukee, Wisconsin
10.2021 - 05.2022
- Confirmed transfer to Fiserv Forum, following the successful support of Levy colleagues during the 2021 NBA Championship Game, joining the property as Catering Manager.
- Oversaw catering operations across 15+ premium and event-level spaces, including the year-round venue Gather at Deer District, managing service for Milwaukee Bucks, Marquette games, concerts, and private events.
- Collaborated with the Executive Chef, General Manager of Premium, and Sales team to develop rotating menus, introduce new food features, and enhance in-room presentations tailored to event types and guest expectations.
- Maintained open communication with the Levy sales team and Bucks Event staff by providing daily feedback on in-room food presentation, guest preferences, and overall client experience to support continuous menu and service improvements.
- Navigated the return of live events post-pandemic during a record-setting stretch, seven major concerts in six days, by practicing COVID safety protocols (crew testing, sneeze guards, packaged, or fully staffed buffets) while upholding Levy standards through creative food displays, and flexible service options.
Banquet Manager
Levy Restaurants - Harley Davidson Museum
Milwaukee, Wisconsin
05.2021 - 10.2021
- Partnered closely with the Levy sales team and Harley-Davidson event staff to plan and execute high-profile on-campus events, ensuring operational excellence and client satisfaction.
- Rebuilt and expanded the catering department, hiring and training a dedicated team that operated independently, eliminating reliance on staff from the on-site restaurant, and establishing catering as a standalone entity.
- Took on additional leadership responsibilities in the absence of an Assistant Director of Operations, supporting key aspects of the 2021 Harley Rally planning, including sourcing and onboarding prospective food truck vendors.
- Led vendor load-in coordination, staffing, and check-in processes during the 2021 Harley Rally; managed beer tent operations, including inventory control, restocking, and nightly cash drops.
- Assisted the Director of Operations with daily sales reporting and inventory management using BirchStreet, a new software platform for the property.
Event Operations & Catering Manager
SURG Banquets & Events
Milwaukee, Wisconsin
05.2015 - 06.2021
- Planned, designed, and managed events including weddings, corporate meetings, trade shows, and fundraisers between two banquet facilities and/or offsite locations (SURG on the Water, The Garden).
- Supervised event setup and deliveries.
- Purchasing coordinator for all linen, event rentals, and beverages for every custom event.
- Conducted industry and competitive research, improving food and beverage menus, designs, and costs.
- Additional support: event sales, running event tastings, and managing client accounts/payments.
Premium Intern
Delaware North at Miller Park
05.2019 - 09.2019
- Interned with the Special Events and Club Level Managers.
- Assisted with both game-day and non-game-day events, tailgates, and all-inclusive areas.
- Help coordinate liquor distribution orders throughout all concession stands in the stadium.
- Assisted in monthly inventory and stocking procedures before and after homestands.
Certification
- ServSafe Manager
Timeline
Sales & Account Manager
Arena Americas
12.2022 - Current
Senior Catering Manager
Eurest USA - Northwestern Mutual
05.2022 - 12.2022
Catering Manager
Levy Restaurants - Fiserv Forum Arena
10.2021 - 05.2022
Banquet Manager
Levy Restaurants - Harley Davidson Museum
05.2021 - 10.2021
Premium Intern
Delaware North at Miller Park
05.2019 - 09.2019
Event Operations & Catering Manager
SURG Banquets & Events
05.2015 - 06.2021