With over a decade of Graphic Design training and seven-plus years specializing in UX and Information Architecture, bringing extensive experience in collaborating with banks to uncover business needs and drive innovative solutions. Expertise includes creating projects from scratch, conducting user testing, and enhancing UX through user feedback and best practices. Additionally, I possess foundational knowledge in HTML5, CSS, JS, Blockchain, Generative AI, and Python.
Hi, I’m
Priscila Sorenson
Fort Lauderdale,FL
Summary
Overview
12
years of professional experience
1
Certification
Work History
Raken Data Group
Sr. UX Designer AI/ML Data Products
01.2024 - Current
Job overview
- Spearheading the development of a client database to acquire new customers, facilitating targeted outreach and engagement strategies
- Leveraging UX principles to enhance the US website, ensuring an intuitive and engaging user experience
- Actively participating in business shows to showcase company offerings and attract prospective clients, contributing to sales and business development efforts
- Collaborating with the LATAM team to conduct workshops on UX and Design Thinking, fostering a culture of innovation and collaboration across regions.
- Managed cohesive design quality across [Number] projects, adhering to prescribed themes and functional choices.
Attra Inc
UX Consultant
06.2021 - 01.2023
Job overview
- Led the design process by collaborating with product managers and engineers to gather and evaluate requirements, ensuring alignment with user needs
- Designed and prototyped new assets, implementing UX solutions for Fiserv, resulting in a 90% reduction in customer call times to the call center
- Iteratively followed design patterns and design systems to ensure consistency and efficiency in UX design implementation.
Synechron
Sr UX Designer
12.2021 - 07.2022
Job overview
- Conducted heuristic evaluations, user interviews, benchmarking, and architecture mapping to gain comprehensive insights into user needs and market trends, resulting in enhanced UX for three major clients
- Created user personas and journey maps based on extensive research findings, facilitating deeper user understanding and informing product design decisions
- Designed and implemented a comprehensive design system, incorporating findings from user research and benchmarking, to streamline the design process and ensure brand consistency across all touchpoints
- Notable clients: Fiserv, Community Bank, TIAA.
Apothewell
Head of UX Design
02.2021 - 08.2021
Job overview
Axen Pro
UX Consultant
12.2020 - 08.2021
Job overview
H-E-B
Lead UX/UI Designer
12.2020 - 08.2021
Job overview
- Lead and Conducted comprehensive user research, improving understanding of user needs and guiding product development
- Developed and tested prototypes, enhancing product usability and user satisfaction
- Collaborated with stakeholders to identify and solve UX problems, resulting in a more intuitive and accessible product.
Beyon4d
UX/UI Designer
06.2018 - 12.2020
Job overview
- Led the design of web applications, games, and AR/VR UIs for major clients, enhancing user experience and engagement across various digital platforms
- Conducted comprehensive user research and testing, utilizing insights to drive design decisions and significantly improve user satisfaction
- Developed a robust design system tailored to the diverse needs of clients, streamlining the design process and ensuring consistency across all projects and platforms
- Notable clients: Whirlpool, Maytag, Liverpool, John Deere.
Upwork
Graphic Designer
01.2015 - 06.2018
Job overview
- Designed and managed the production of marketing materials, increasing brand visibility and engagement
- Led a team of junior designers, ensuring high-quality design output and meeting project deadlines
- Developed and implemented brand guidelines, maintaining consistency across all marketing initiatives.
Freelancer
JR UX/UI Designer
01.2015 - 06.2018
Job overview
Freelancer
Graphic Designer & Illustrator
11.2011 - 06.2018
Job overview
- As a graphic designer, I specialized in creating diverse visual assets for major brands and companies
- My work encompassed a wide range of projects, including illustrations and branding materials for prominent brands, designing stationery and watercolor cards for a notable greeting card company, crafting logos, developing websites, and designing roll-up banners and marketing kits
- My diverse portfolio and expertise in graphic design allowed me to deliver impactful visual solutions tailored to the specific needs of each client and project.
Education
University Overview
- Smart Contracts with Solidity, Coursera Project Network
- Blockchain Basics, University at Buffalo through Coursera
- Generative AI with Vertex AI, Google
- Introduction to Generative AI, Google
- Python Crush Course, Google
- CS50AI, HarvardX
- Journey Mapping, Interaction Design Foundation
- The Complete Python Pro Bootcamp, Udemy
- Digital Skills: User Experience, ACCENTURE
- Start the UX Design Process: Empathize, Define, and Ideate, Google
- Conducting Usability Testing, Interaction Design Foundation
- Foundations of User Experience (UX) Design, Google
- Psychology of E-Commerce: How to Sell Online, Interaction Design Foundation
- UX Research & Strategy, DesignLab
- User Research - Methods and Best Practices, Interaction Design Foundation
- UI Design Patterns for Successful Software, Interaction Design Foundation
- Interaction Design for Usability, Interaction Design Foundation
- Human-Computer Interaction - HCI, Interaction Design Foundation
- How to Design for Augmented and Virtual Reality, Interaction Design Foundation
- Mobile User Experience (UX) Design, Interaction Design Foundation
- Design Thinking: The Beginner's Guide, Interaction Design Foundation
Google
UX Professional Certificate from UX Design
01.2021
University Overview
- Foundations of User Experience (UX) Design
- Start the UX Design Process: Empathize, Define, and Ideate
- Build Wireframes and Low-Fidelity Prototypes
- Conduct UX Research and Test Early Concepts
- Create High-Fidelity Designs and Prototypes in Figma
- Responsive Web Design in Adobe XD
- Design a User Experience for Social Good & Prepare for Jobs
Universidad Autónoma de Tamaulipas (UAT)
Bachelor of Arts from Graphic Design and Digital Animation
01.2021
University Overview
Designer's Up
Master of Product (UX/UI) Design
01.2019
University Overview
HTML, CSS, Javascript, Dev.f
Cinta Blanca
01.2019
University Overview
Interaction Design Foundation
Certificate
01.2017
University Overview
Art School, Monterrey, NL
Digital Illustrator Certificate
01.2017
University Overview
Skills
- Adobe Creative Suite
- Sketch, Adobe Xd, Figma
- Interaction Design
- Creative Problem Solving
- Journey Mapping
- Design Thinking
- Wireframing
- Usability and Accessibility
- Design Systems
- User Research
- Agile Methodology
- HTML CSS Javascript
- HCI
- Python
- Blockchain
- AI/ML/LLM & Generative AI
Personal Information
Personal Information
- No need for visa, no need for sponsorship
- EAD Card Holder, card expires on March 2029
- Pending Family based Green Card
Certification
UX Certified, Nielsen Norman Group NN/g, 2022, Information Architecture, Becoming a UX Strategist, Design Systems and Pattern Libraries, Emerging Patterns in Interface Design, UX Roadmaps, Service Blueprint, Analytics and User Experience, Facilitating UX Workshops
Masterclasses
Masterclasses
- 21st Century Design with Don Norman
- How To Use Color Theory To Enhance Your Designs
- Systems Thinking For Designers: A Practical Guide
- How (and When) To Run A Design Sprint
- Behavioral Design: Create Engaging Products with Behavioral Science
- How To Attract Users Through Great Onboarding Experiences
- How To Deal With People Who Don't Get Design
- How To Conduct Effective User Interviews
- UX Magic: Achieve 10X Better Designs Through Semantic Interaction Design
- Win Clients, Pitches & Approval: Present Your Designs Effectively
- How To Design Experiences for AI
- Disruptive Design: Is your UX future-proof?
- Design with Data: A Guide to A/B Testing
- Problem Space Discovery in Agile
Affiliations
Affiliations
- Interaction Design Foundation Member
- MujeresUX Member
- IxD Latam Member
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Sr. UX Designer AI/ML Data Products
Raken Data Group
01.2024 - Current
Sr UX Designer
Synechron
12.2021 - 07.2022
UX Consultant
Attra Inc
06.2021 - 01.2023
Head of UX Design
Apothewell
02.2021 - 08.2021
UX Consultant
Axen Pro
12.2020 - 08.2021
Lead UX/UI Designer
H-E-B
12.2020 - 08.2021
UX/UI Designer
Beyon4d
06.2018 - 12.2020
Graphic Designer
Upwork
01.2015 - 06.2018
JR UX/UI Designer
Freelancer
01.2015 - 06.2018
Graphic Designer & Illustrator
Freelancer
11.2011 - 06.2018
Google
UX Professional Certificate from UX Design
Universidad Autónoma de Tamaulipas (UAT)
Bachelor of Arts from Graphic Design and Digital Animation
Designer's Up
Master of Product (UX/UI) Design
HTML, CSS, Javascript, Dev.f
Cinta Blanca
Interaction Design Foundation
Certificate
Art School, Monterrey, NL
Digital Illustrator Certificate
UX Certified, Nielsen Norman Group NN/g, 2022, Information Architecture, Becoming a UX Strategist, Design Systems and Pattern Libraries, Emerging Patterns in Interface Design, UX Roadmaps, Service Blueprint, Analytics and User Experience, Facilitating UX Workshops
Similar Profiles
John TownsendJohn Townsend
Strategic Account Executive at RakenStrategic Account Executive at Raken
Dilesha FernandoDilesha Fernando
Programme Manager at Data & Analytics, London Stock Exchange GroupProgramme Manager at Data & Analytics, London Stock Exchange Group
Kamaljit KaurKamaljit Kaur
Administrative assistant at Universal Data Group LtdAdministrative assistant at Universal Data Group Ltd