Mike Nesladek

• Analyzed customer, sales, and product data to develop targeted sales and support plans for assigned territories. Resulted in 120% growth over the previous Q4 in 2023.
• Re-established key customer relationships with within the mountain region to maintain and grow share.
• Selected as a Core Team Member for CRH Solution selling teams in both Salt Lake City and Phoenix. Shared sales calls have resulted in adding two additional customers for Leviat and expanding CRH's reach.

• Led a team of 14 individuals across 2 business units and 5 departments.
• Implemented a comprehensive sales plan that included market positioning, customer grading, sales process development, and bid conversion activities.
• Improved sales performance across both companies, resulting in $17M in revenue and a 2-point increase in net income percent through April 2023.
• Delivered $7.9M in revenue out of $33.4M in unfollowed-up WMD opportunities, with the largest sale being $2.1M, managed a personal pipeline of $46M in opportunities.
• Increased the average sale amount at SMW from $7,200 to $21,000 in 2022 by emphasizing sales team focus on key customers and segments.
• Played a crucial role in developing and introducing the core vision, core passion, and core values to increase employee engagement as a key member of the Sr. Leadership team.

• Proven leader with a continuous improvement mindset that created and drove business activities that increased topline revenue by over 100% from 2016 to 2021.
• Developed an integrated Brand and Digital marketing strategy that included SEO, social media, marketing automation, lead generation, lead qualification, and lead distribution that advanced customer retention and drove a 238% increase in our customer database.
• Launched five new product lines from 2015-2020 that grew to represent over 50% of revenue growth through 2021.
• Co-leader of the cross-Marvin enterprise project team that launched TruStile Exterior Entry Systems in November 2020. Imagined and co-led webinar-based product training efforts that resulted in 500 dealer representatives being trained on the product within 6 weeks of launch. As a result, revenue met the forecast for 2021.
• Executed B2B show homes in conjunction with the NAHB from 2016-2019, resulting in experiences and content that inspired our trade audiences, including dealers, high-end residential architects, interior designers, and custom home builders.

• Directed a team of 24 marketing and sales professionals, to drive results for product launches with a cohesive and compelling sales and marketing platform.
• Developed the “Feel. Newton Running” integrated brand platform to leverage unique product attributes and establish brand attributes to retain current runners and attract new runners to the Newton Running Brand.
• Refined field sales support approach to include integrated product launch events with in-store support and distributed digital content as key deliverables; for use at 600 nationwide specialty running and sporting goods retailers.
• Led e-commerce optimization and new customer acquisition efforts resulting in a 12% growth in direct-to-consumer sales.

Brand Manager- Bud Light

• Led and directed two Associate Brand Managers in creating strategy and execution for Bud Light's key sports relationships including the NFL, NBA, UFC, and Winter Resort properties with a total scope of responsibility for over $200 million in marketing investment.
• Planned and delivered the most successful experiential activation in brand history with the Bud Light Hotel, resulting in 1.2 billion earned media impressions in the week leading up to the 2014 Super Bowl.

Brand Manager- Budweiser Select/Select 55

• Led and directed an Associate Brand Manager and a cross-functional team in developing a new brand family positioning and optimizing the short and long-term role of the Select Brands; successfully stabilized the brand and positioned for growth.

Digital Marketing Manager - Michelob ULTRA / Select 55

• Delivered a content factory approach for MichelobULTRA.com and increased mobile, social, and web metrics for the brand.

Manager, Creative Development

• Implemented an online video and social distribution strategy across brands.
• Supported “Here's to Beer”, a digital media, PR, and advertising initiative to showcase the benefits of beer.