Sonia Moser
DISTRICT SALES & BUSINESS DEVELOPMENT LEADER
Athens,GA
Summary
Strategic Sales Leader with 20 years of experience building and expanding markets across the West Coast and East Coast within the home décor, gift, garden, and horticulture industries. Proven success managing multi-million-dollar retail and distributor volume and driving 25%+ growth through strategic sales planning, market expansion, distribution development, customer acquisition, and new business initiatives.
Accomplished leader with experience managing large national sales teams and cross-functional Sales, Inside Sales, Marketing, and Art/Creative departments. Cultivated long-term partnerships with national and independent retailers, distributors, buyers, garden centers, gift stores, and home décor accounts, while identifying emerging markets and developing strategies to maximize customer and business value.
Consistently recognized for sales performance, earning multiple national and local awards for achieving top sales results. Known for combining strategic vision, strong customer relationships, team leadership, and hands-on execution to expand market presence, increase revenue, develop high-performing teams, and deliver sustainable business growth.
Overview
3
3
Languages
10
10
years of professional experience
Work History
District Sales Manager
SUN GRO HORTICULTURE
12.2023 - Current
- Promoted within a short period of time from managing Southern Georgia and West Florida to leading a high volume 8-state Southeast territory spanning Georgia, Florida, Tennessee, Alabama, Mississippi, Kentucky, North Carolina, and South Carolina, reflecting strong sales performance and expanded leadership responsibility.
- Grew regional sales 25% to +$4.5M through strategic territory management, new-account development, expanded distribution partnerships, targeted marketing initiatives, and increased business with key customers.
- Prospected and developed new B2B, grower, distributor, and retail accounts through face-to-face selling, relationship development, product presentations, and consultative sales strategies.
- Built and maintained strong relationships with buyers, distributors, growers, nurseries, garden retailers, and key accounts, providing product expertise, market insight, pricing and promotional recommendations, and customized solutions to increase sales and customer loyalty.
- Analyzed sales, gross-profit margins, customer bid files, special-order requests, volume targets, and market trends to identify opportunities, prepare competitive sales quotes, improve account profitability, and support data-driven territory strategies.
- Exceeded customer-retention and revenue-growth objectives through strategic marketing recommendations, volume programs, account development, and proactive identification of customer needs and emerging market opportunities.
- Consistently ranked among the company’s top producers for generating new product trials, successfully introducing and expanding adoption of new products through education, presentations, customer engagement, and targeted sales initiatives.
- Collaborated with sales, marketing, manufacturing, distribution, and operations teams to execute product launches, strengthen distribution, improve customer service, and achieve sales, volume, margin, and overall business-development objectives.
Chief Sales & Marketing Officer
GREENBOX ART & CULTURE DECOR
07.2022 - 10.2023
- Grew annual sales 38% to +$6.1M through strategic sales leadership, national account development, distribution expansion, and growth within existing accounts across the home décor, pottery, gift, and garden retail markets.
- Led and managed a large national team of Sales Representatives, establishing sales strategies, performance goals, coaching programs, and accountability measures to drive revenue growth and exceed company objectives.
- Directed Sales, Inside Sales, Marketing, and Art/Creative departments, aligning teams and resources to execute sales, marketing, product, and brand strategies.
- Developed and executed national sales and go-to-market strategies across B2B, retail, wholesale, distribution, and e-commerce channels, expanding market share and strengthening product positioning such as pottery as one of my key categories across home décor, garden, and gift.
- Built and maintained relationships with national and independent retailers, distributors, buyers, garden centers, gift stores, home décor accounts, and specialty retailers, driving retention, account growth, and new business.
- Drove pottery sales and developed wholesale opportunities for handcrafted product lines, building relationships with buyers and retailers and translating product and merchandising strengths into revenue growth.
- Identified and developed new markets, distribution channels, and strategic account opportunities through competitive analysis, market research, industry trends, and customer insights.
- Directed sales forecasting, pipeline management, SalesForce CRM activity, account planning, and performance reporting to prioritize opportunities, improve visibility, and support revenue and inventory planning.
- Orchestrated cross-functional initiatives encompassing product launches, marketing campaigns, promotions, merchandising, presentations, and customer programs to build demand and maximize sell-through.
- Represented the company at major gift and trade shows, including buyer meetings and industry events, showcasing pottery, home décor, gift, and garden products, generating new accounts, strengthening customer relationships, and expanding market reach.
- Negotiated key account terms and commercial opportunities while balancing customer needs, pricing, margins, profitability, and long-term strategic growth.
- Served as a senior company representative at national gift and home trade shows, industry events, and strategic customer meetings, building relationships with buyers and industry partners, generating new business, expanding market reach, and elevating brand visibility.
Territory Sales Manager
IVYSTONE
08.2020 - 07.2022
- Built a high-performing sales pipeline from the ground up, driving sustained revenue growth and delivering more than 375% of first-year quota attainment, significantly exceeding expectations.
- Managed territory plans across greater California, balancing account growth, prospecting, and follow-up.
- Expanded sales of ceramic, terracotta, planters, and home décor collections, including Napa Home & Garden, Beatriz Ball, C&F, TAG, Park Hill, Indaba, Creative Co-Op, Design Imports and complementary product lines, increasing product placement across garden, gift, specialty retail, and independent accounts.
- Built and strengthened relationships with retailers, garden centers, gift stores, hardware accounts, and specialty buyers, by identifying new opportunities while expanding existing business.
- Presented product collections to buyers during buying meetings, line reviews, and seasonal planning sessions, developing assortments that aligned with customer needs, merchandising strategies, and market trends.
- Represented the company at trade shows and industry events, generating qualified leads, developing new accounts, strengthening customer relationships, and expanding market reach.
- Managed territory planning, sales forecasting, prospecting, and account follow-up while coaching newer sales staff on buyer presentations, territory development, product knowledge, and sales discipline.
Sales Manager
GANZ
04.2016 - 11.2020
- Managed a large Northern and Southern California garden and home decor retail and wholesale territory for a leading consumer products company, traveling up to 90% to develop and service accounts.
- Developed new territories and accounts, generating $1M+ in year-over-year sales.
Consistently exceeded sales goals and earned repeated Top Producer recognition. - Prospected for new business while expanding account penetration and increasing sales across existing customers.
- Built and maintained strong relationships with retail buyers and key decision-makers through product presentations, sales meetings, and customer visits.
- Coached sales activities around pricing, promotions, and product positioning to improve sell-through in assigned channels.
Education
Bachelor of Arts - Marketing
Purdue University
Indianapolis, IN01-2018
Associate of Arts - Art History
Las Positas College
Livermore, CA01-2016
Skills
- Sales Team Leadership, Coaching & Performance Management
- Sales Strategy, Goal Setting & Team Accountability
- Territory & Account Management
- New Business & Strategic Account Growth
- Customer-Centered Consultative Selling & Needs Analysis
- Sales Presentations, Training & Line Reviews
- Territory Growth Strategy & Pre-Planning
- Salesforce CRM & Sales Pipeline Tracking
- Sales Forecasting, Quota & Budget Management
- Market Expansion & New Market Entry
- Territory Growth Strategy & Pre-Planning
- Strategic Account Acquisition & Growth
- New Customer & Channel Acquisition
- Market Research & Competitive Intelligence
- Retail Marketing, Merchandising & Product Positioning
- Sales Team Leadership & Market Growth Execution
- Strategic Partnerships & Business Relationship Management
- Trade Shows, Product Launches & Market Representation
Timeline
District Sales Manager
SUN GRO HORTICULTURE
12.2023 - Current
Chief Sales & Marketing Officer
GREENBOX ART & CULTURE DECOR
07.2022 - 10.2023
Territory Sales Manager
IVYSTONE
08.2020 - 07.2022
Sales Manager
GANZ
04.2016 - 11.2020
Associate of Arts - Art History
Las Positas College
Bachelor of Arts - Marketing
Purdue University
SELECTED SALES ACHIEVEMENTS
25% Regional Sales Growth — Sun Gro: Increased sales +$4.5 through expanded distribution partnerships, deeper account penetration, and strategic merchandising., 38% Sales Growth — GreenBox Art + Culture: Grew overall sales to +$6.1M through sales leadership, distribution expansion, effective marketing skills, new account development, and existing-account growth., Quota Achievement — Ivystone: Exceeded quota by more than 375% during first year after building the sales pipeline from the ground up., Annual Sales Growth — Ganz: Developed new territories generating more than $1M in sales year over year., Top National Sales Representative: 2005, 2006, 2022, Top Sales Representative of the Year: 2004, 2020, Top Producer: Multiple years, including 2015–2019 and 2024, Highest Achiever: 2019, 2020, 2021, 2026.
INTERNATIONAL BUSINESS & MARKET DEVELOPMENT
- Experience developing business relationships across Asia and India.
- English: Native | Spanish: Bilingual | French: Bilingual
- Experienced working with international distributors, retailers, manufacturers, and customers across multiple markets.
- Strong understanding of cross-cultural relationship development, negotiation, distributor management, and consultative selling.
- Experienced managing geographically dispersed territories and working independently across multiple time zones.