Priya Balachandran
Summary
Dedicated and compassionate media professional with 28 years of experience in television, streaming, and digital media. Moving into second act of career and aiming to leverage strong interpersonal and organizational skills to support the community through non-profit work. Focus on fostering community engagement and empowering individuals through effective program development and collaboration. Eager to contribute and help drive meaningful change. Experienced with member engagement and retention strategies, ensuring high satisfaction and loyalty. Utilizes strategic planning to optimize membership growth and streamline operations. Track record of effective team collaboration and communication.
Overview
28
28
years of professional experience
4
4
Certification
Work History
Membership & Events Dept
KCRW/NPR
- Daily community engagement on programming, membership needs, sponsor and fundraising
- Managed Salesforce money and membership database of incoming check donations and membership
- Managed membership engagement at fundraiser events
- Collaborated with marketing team to create effective promotional materials for attracting new members.
- Managed annual budget allocation relating specifically towards membership services/programming activities in consultation with other department heads and stakeholders.
- Fielding questions and comments and overall community engagement regarding content
- Voiceover for fundraising and programming needs
- Program management – producing Left Right and Center
- Fundraising : working events for food, music and programming events
- Involved community engagement, fundraising , creative pre-production and trouble shooting
Skills: community engagement, fundraising, Sales force money management, budget needs, customer service and creative fundraising
Board Member
Friends of Santa Monica Public Libraries
01.2023 - Current
- Volunteered from2023
- Following roles:
- Member of the board of directors for Friends of Santa Monica
- Community engagement and raising awareness through Library events
- 2024 Event with writer Benjamin Dreyer - social media and promotion lead
- Skills: community engagement, fundraising, event planning, social promotion
- Collaborated with marketing team to create effective promotional materials for attracting new members.
Education
Creative Non Fiction
University of California, Los Angeles
Los Angeles, CA11-2004
Bachelor of Arts - English Literature
QMW College, London University
London, England 05-1993
Skills
- Enrollment processing
- Social media marketing
- Event planning
- Partnership development
- New member prospecting
- CRM proficiency
- Production/budget/filming
- Financial acumen
- Business development and planning
- Operations management
- Customer complaint resolution
- Presentations and public speaking
- Strategic planning
- Analytical problem solver
- Customer portfolio and talent management
- Marketing strategy development
Certification
- CA Driver's License
- First Aid Certification
- YouTube Certified for Brand Strategy
- Salesforce, Jira, Microsoft, CRM experienced user
Languages
English
Native or Bilingual
Tamil
Native or Bilingual
French
Limited Working
German
Limited Working
Interests
- Exploring various forms of art and life activities, such as knitting, crocheting, ceramics, cooking, pilates, music, travel, meditation and gardening to nurture creativity and personal growth
Timeline
Board Member
Friends of Santa Monica Public Libraries
01.2023 - Current
Membership & Events Dept
KCRW/NPR
Creative Non Fiction
University of California, Los Angeles
Bachelor of Arts - English Literature
QMW College, London University
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