Purvi Patel
South Plainfield
Summary
Omnichannel Healthcare Marketing Project Manager with over 5 years of experience leading end-to-end execution of integrated campaigns across digital, CRM, web, social, and traditional channels. Skilled in translating marketing strategy and patient insights into actionable project plans, timelines, and cross-functional workflows that ensure compliant, on-time delivery. Adept at coordinating agency partners, creative, analytics, and operations teams to drive seamless omnichannel activation, and measurable results. Strong analytical and organizational skills, with a proven ability to optimize processes, enhance patient engagement, and support data-driven campaign decisions. Highly motivated, adaptable, and proactive professional with exceptional communication, multitasking, and problem-solving abilities.
Overview
10
10
years of professional experience
Work History
Patient Campaign Execution Lead
Novo Nordisk
Plainsboro
11.2022 - Current
- Lead end-to-end execution of branded and unbranded omnichannel patient campaigns, aligning tactical plans with strategic goals.
- Collaborate with cross-functional teams and external agencies to produce and deploy assets across web, CRM, email, SMS, and digital channels.
- Key contributor in bringing SMS capabilities in-house, supporting requirements gathering, workflow design, QA, reporting, and launch coordination.
- Support Adobe Campaign → Adobe Journey Optimizer migration: requirements definition, campaign mapping, testing, and transition planning.
- Manage project workflows, timelines, and intake processes using Adobe Workfront; ensure seamless execution across all channels.
- Execute and optimize campaigns leveraging Adobe Campaign, AJO, and AEP for segmentation, audience management, and journey orchestration.
- Lead weekly status meetings across development, QA, and client teams; track action items and maintain cross-team alignment.
- Monitor KPIs and campaign performance, providing actionable insights for optimization.
- Oversee 300+ annual CCPA consumer data requests via OneTrust with 100% compliance.
- Develop standardized DSAR intake, verification, fulfillment, and documentation workflows to improve operational efficiency.
Senior Business Analyst / Consultant
Booz Allen Hamilton
New York City
03.2019 - 10.2022
- Collaborated with business owners to elicit, analyze, and document requirements using interviews, workshops, and workflow analysis.
- Translated business needs into functional requirements; acted as liaison between clients and software teams.
- Conducted gap analyses, created software requirements and design specifications, and led project kickoff and stakeholder meetings.
- Participated in performance, regression, system, and user acceptance testing; facilitated defect review meetings to ensure alignment.
Business System Analyst
UBS Wealth Management
Weehawken
07.2017 - 03.2019
- Performed gap analysis and documented system requirements; created product backlogs and user stories with acceptance criteria.
- Conducted walkthroughs with development and QA teams and assisted in test plan and test case reviews.
- Participated in weekly status meetings and documented action items.
Registered Nurse – Surgical & Emergency Settings
Saint Barnabas, Raritan Bay, Overlook Medical Centers
01.2016 - 01.2019
- Coordinated with multidisciplinary teams to educate patients and promote treatment adherence.
- Played a vital role in real-time data interpretation and patient communication, contributing to effective patient messaging.
Requirement Analyst / Project Analyst
JP Morgan Chase
New York
04.2016 - 07.2017
- Analyzed systems from technical and business perspectives, prepared Business Requirement Documents.
- Engaged with business owners and management to identify requirements and develop functional specifications.
- Developed use case diagrams and activity diagrams to define system functionalities.
- Maintained Requirements Traceability Matrix and conducted GAP analysis to support system enhancements.
- Facilitated JAD sessions and acted as liaison between end users, development, and QA teams to resolve system issues.
Education
Bachelor of Science - Nursing
Rutgers School of Nursing
Newark, NJ05.2015
Bachelor of Arts -
Rutgers University
Newark, NJ05.2012
Skills
- Omnichannel campaign execution
- Project management
- Cross-functional collaboration
- Stakeholder engagement
- Requirements gathering
- Gap analysis
- Workflow optimization
- Process standardization
- Data analysis
- KPI tracking
- Reporting and compliance
- CCPA and DSAR management
- Adobe Workfront and Campaign Classic
- Adobe Journey Optimizer and Experience Platform
- Microsoft Office Suite
- Campaign optimization
Timeline
Patient Campaign Execution Lead
Novo Nordisk
11.2022 - Current
Senior Business Analyst / Consultant
Booz Allen Hamilton
03.2019 - 10.2022
Business System Analyst
UBS Wealth Management
07.2017 - 03.2019
Requirement Analyst / Project Analyst
JP Morgan Chase
04.2016 - 07.2017
Registered Nurse – Surgical & Emergency Settings
Saint Barnabas, Raritan Bay, Overlook Medical Centers
01.2016 - 01.2019
Bachelor of Science - Nursing
Rutgers School of Nursing
Bachelor of Arts -
Rutgers University