Quentin Russell, CAPM
Jacksonville,FL
Summary
Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.
Overview
1
1
Certification
7
7
years of professional experience
Work History
Senior Marketing Specialist
Community First Credit Union of Florida
05.2024 - Current
- Develop and execute strategic communications content and multi-channel campaigns supporting organizational initiatives, product launches, and membership growth.
- Administer and optimize HubSpot Marketing Hub and CRM, including setup, configuration of workflows, lists, forms, and lifecycle stages, to support lead generation, segmentation, and data integrity.
- Serve as a communications partner and trusted advisor to cross-department stakeholders on messaging, channel selection, and campaign execution.
- Worked closely with external vendors on campaigns and special projects.
- Led Credit Union’s Refer-a-Friend program, analyzing program performance, resolving member issues, and enhancing user experience to boost engagement.
- Built and managed SharePoint content hub, establishing content governance and documentation standards to centralize resources and enhance collaboration.
- Mentored and trained junior team members on communications strategy, content development, and analytics tools, fostering best practices within the team.
Marketing Specialist
Community First Credit Union Of Florida
03.2022 - 05.2024
- Executed over 15 multi-channel marketing automation campaigns per quarter using email, digital, and CRM tools, integrating UTM tracking and performance reporting to optimize engagement and conversion insights.
- Built and scheduled email marketing campaigns and nurture sequences within HubSpot, performing A/B testing and optimization to improve engagement, lifecycle progression, and product adoption.
- Coordinated promotional and community outreach events, including webinars and public-facing engagements, to align with communications objectives and enhance community engagement.
- Collaborated cross-functionally on initiatives including service upgrades, product sunsets, and intranet acquisition, ensuring clear communication and stakeholder alignment.
- Developed integrated marketing campaigns supporting member engagement, product awareness, and credit union growth objectives.
- Managed email marketing content, segmentation, and performance review to improve campaign accuracy and consistency.
- Collaborated with internal stakeholders to produce compliant promotions, disclosures, and member-facing marketing materials.
- Analyzed campaign results and audience trends to refine outreach strategy and improve marketing effectiveness.
Content Marketing Specialist
Dock 365
02.2020 - 03.2022
- Led development of strategic content and communications campaigns across email, web, and social platforms, enhancing engagement for a 5-person remote team.
- Produced long-form communications content, publishing 78 pieces with 182,000+ views, including multiple #1 Google-ranked articles.
- Led development of strategic content and communications campaigns across email, web, and social platforms, coordinating a 5-person remote team.
- Planned and executed educational webinar campaigns, driving audience engagement through messaging, promotion, and performance tracking.
- Built relationships with B2B stakeholders, providing subject-matter expertise during product demos and content management discussions.
Social Media Coordinator
Cause Inspired Media
06.2019 - 01.2020
- Created and scheduled brand-aligned social media and digital communications content weekly for 15+ nonprofit organizations, enhancing brand visibility and engagement.
- Researched, wrote, and published SEO content monthly for 15+ nonprofit organizations, leveraging Google Ad Grant to drive targeted traffic to nonprofit websites.
- Crafted engaging copy and visuals for posts, stories, and short-form content.
Education
B.S. - Journalism
Appalachian State University
Boone, NC05-2019
Skills
- CRM administration
- Marketing automation
- Project Management
- Agile Principles
- Communications Management
- Campaign management
Certification
Certified Associate in Project Management (CAPM)®
Project Management Institute
Issued Jul 2026 · Expires Jul 2029
Content Marketing
HubSpot Academy
Issued Dec 2024 · Expires Jan 2027
Inbound Marketing
HubSpot Academy
Issued Dec 2024 · Expires Jan 2027
Timeline
Senior Marketing Specialist
Community First Credit Union of Florida
05.2024 - Current
Marketing Specialist
Community First Credit Union Of Florida
03.2022 - 05.2024
Content Marketing Specialist
Dock 365
02.2020 - 03.2022
Social Media Coordinator
Cause Inspired Media
06.2019 - 01.2020
B.S. - Journalism
Appalachian State University