Summary
Overview
Work History
Education
Skills
Philanthropy
Timeline
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Rachael Schmidt

Dallas,Texas

Summary

Creative Marketing Manager experienced in managing social media programs across 40 consumer properties. Proactive and hardworking individual with expertise in leadership, integrated digital marketing strategies, brand development, and ROI driven campaigns.

Overview

3
3
years of professional experience

Work History

Social Media Manager & Content Creator

Avidea Social
01.2022 - Current
  • Designed, created, and delivered dynamic marketing content, translating innovative ideas into tangible strategies to enhance brand visibility and foster meaningful customer connections across over 50 channels.
  • Heightened engagement by at least 56% for each client by crafting engaging, informative, and visually stimulating content that captivated attention and fostered meaningful connections across diverse social media platforms.
  • Utilized data-driven insights and market research to drive the creation of impactful content and campaigns, optimizing performance and engagement metrics through continuous analysis and refinement of social media strategies and tactics.

Marketing Director

Farmers Insurance Agency
07.2021 - 01.2022
  • Developed and executed comprehensive social media strategies, leveraging platforms such as Instagram, Facebook, and YouTube to enhance brand presence and engagement, resulting in increased ROI and business development opportunities.
  • Crafted impactful content and campaigns to maintain consistent brand image across various social media channels, aligning with company values and ensuring adherence to current trends and best practices.
  • Managed both internal and external marketing endeavors to amplify brand recognition and foster enduring brand loyalty among diverse audiences through strategic campaigns and initiatives.

Education

Bachelor of Science - Marketing

George Mason University
Fairfax, VA

Skills

  • Soft: Brand Development and Management, Strategic Marketing and Planning, Stakeholder Management and Relationship Building
  • Hard: Digital Marketing and Analytics, Data-Driven Decision Making, Customer Relationship Management (CRM) Systems

Philanthropy

  • Vice President of Marketing & Communications, Rainbow Room Rockwall, 11/2023 - Current
  • Go Blue for Kids Kickoff Chair, Children's Advocacy Center for Rockwall County, 07/2022 - Current
  • Gala Marketing Director, Children's Advocacy Center for Rockwall County, 01/2022 - 04/2023

Timeline

Social Media Manager & Content Creator

Avidea Social
01.2022 - Current

Marketing Director

Farmers Insurance Agency
07.2021 - 01.2022

Bachelor of Science - Marketing

George Mason University

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Rachael Schmidt