Rachael Wolfe
Kutztown,PA
Summary
Throughout my career, I have focused on bringing people together through strategic partnerships, innovative programming, and collaborative leadership. Whether working alongside entrepreneurs, university leaders, students, government agencies, or community organizations, my approach is rooted in human-first leadership, authentic communication, and the belief that the strongest communities are built through meaningful relationships. By combining strategic marketing, economic development, artificial intelligence, and workforce development, I work to create sustainable systems that help organizations grow while creating lasting impact across the Commonwealth.
Overview
1
1
Certification
6
6
years of professional experience
Work History
Business Consultant Program Manager
Kutztown University Small Business Development
Kutztown, Pennsylvania
10.2024 - Current
- Lead strategic economic development initiatives that support business retention, expansion, and entrepreneurship across Berks, Chester, Lancaster and Lebanon counties through consulting, outreach, and community partnerships.
- Built and maintained strategic partnerships with Pennsylvania Department of Community & Economic Development (DCED), U.S. Small Business Administration (SBA), chambers of commerce, municipalities, WBCs, financial institutions, nonprofit organizations, and regional economic development partners, enhancing the entrepreneurial ecosystem.
- Manage implementation and compliance of grant-funded initiatives, including the Neighborhood Assistance Program (NAP), Historically Disadvantaged Business Assistance Program(HDBA), PREP, and Engage! programs, ensuring successful delivery of funded objectives.
- Supervise and develop a multidisciplinary team of 25 staff, including 11 graduate assistants, 10 undergraduate interns, and 4 business consultants, providing leadership, coaching, project management, and experiential learning opportunities.
- Developed SEO and social media strategies for the center, including drafting press releases and coordinating media outreach to enhance public visibility.
- Led organizational marketing strategy, branding, digital communications, AI implementation, educational programming, and public outreach initiatives, elevating awareness and engagement with KUSBDC services.
- Developed and delivered workshops, webinars, and one-on-one consulting that empowered entrepreneurs to grow their businesses through strategic marketing, digital transformation, and business development.
- Represent KUSBDC at regional economic development meetings, business events, university initiatives, and community partnerships while collaborating with stakeholders to identify opportunities that strengthen regional economic growth.
Director of Digital Media Strategy and Leadership
Kutztown Small Business Development Center
Kutztown, Pennsylvania
03.2023 - 09.2024
- Led the center's strategic marketing, communications, and digital outreach initiatives to increase awareness of KUSBDC programs, strengthen community engagement, and expand support for entrepreneurs across the region.
- Developed and executed integrated marketing campaigns across social media, email marketing, website content, photography, videography, and public relations to promote educational programs, workshops, client success stories, and economic development initiatives.
- Designed and launched Pennsylvania Digital Enterprise Solutions Kutztown (PADESK), an innovative technical assistance program connecting entrepreneurs with multidisciplinary student teams specializing in branding, digital content creation, website development, SEO, and social media strategy.
- Developed and delivered educational workshops, webinars, and training programs that empowered entrepreneurs with practical digital marketing skills and enhanced professional development for PASBDC consultants and staff.
- Cultivated strategic relationships with university leadership, SBA, DCED, community organizations, and regional partners to broaden outreach, enhance collaboration, and improve access to entrepreneurial resources.
- Led creative strategy for branding, graphic design, photography, videography, and digital storytelling, ensuring consistent messaging across all digital and print communications.
- Supervised graduate assistants and undergraduate interns while developing experiential learning opportunities through real-world client consulting, marketing projects, and professional development.
- Coordinated grant-funded initiatives and strategic outreach efforts aligned with SBA, DCED, PREP, and other organizational priorities.
- Received the America's SBDC 40 Under 40 Award (2023) in recognition of leadership, innovation, and contributions to Pennsylvania's Small Business Development Center Network.
Social Media & Marketing Coordinator
Kutztown Small Business Development Center
Kutztown, PA
10.2022 - 04.2023
- Executed strategic marketing initiatives to enhance awareness of KUSBDC services and resources regionally.
- Managed digital presence via social media, email marketing, and promotional campaigns for brand visibility.
- Produced educational content and marketing materials supporting digital marketing and small business growth.
- Captured event photography to bolster social media engagement and highlight PASBDC impact.
Marketing and Social Media Manager
Open Lotus Meditation
Tucson, Arizona
05.2022 - 10.2022
- Researched industry trends to keep content relevant and aligned with target audience interests.
- Managed the daily operations of all assigned social media accounts.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Designed promotional materials using graphic design software applications.
Social Media & Marketing Coordinator
Pennsylvania Small Business Development Center
Kutztown, Pennsylvania
08.2020 - 10.2022
- Managed statewide social media, digital communications, and content strategy to increase awareness of PASBDC services, entrepreneur resources, educational programs, and client success stories.
- Developed graphics, videos, written content, newsletters, and coordinated campaigns that strengthened the PASBDC brand and supported outreach across the statewide network.
- Collaborated with SBDC centers, consultants, and external partners to promote workshops, events, and joint initiatives aligned with network priorities.
- Monitored social media and website performance using platform analytics and Google Analytics, applying insights to improve campaign reach and engagement.
- Planned and delivered statewide training for SBDC consultants and staff on social media strategy, digital marketing, content development, and outreach best practices.
- Engaged with online audiences and directed entrepreneurs to appropriate SBDC resources, services, and regional centers
Enrollment Services Specialist
Penn State University
Schuylkill Haven, Pennsylvania
08.2020 - 01.2022
- Served as the departments Out-of-State Recruiter, developing and executing strategic recruitment initiatives across multiple territories by leveraging data analysis, targeted communications, and relationship management to increase enrollment and expand geographic reach.
- Represented Penn State Schuylkill at college fairs, high schools, community events, and financial aid programs while building relationships with prospective students, families, counselors, and community partners throughout the enrollment lifecycle.
- Managed recruitment efforts across New York, New Jersey, Texas, California, Georgia, Connecticut, Colorado, Maryland, and Virginia, implementing customized outreach strategies that increased out-of-state student enrollment significantly during my service.
Education
M.Ed. - Student Affairs in Higher Education
Kutztown University
Kutztown Pennsylvania05-2020
Master of Arts - Sociology
Kutztown University of Pennsylvania
Kutztown, PA12-2017
Skills
- Business Consulting
- Digital Marketing
- Digital Transformation
- Brand Strategy
- Integrated Communications
- Public Relations
- Content Strategy
- AI training
- Workforce Development
- Curriculum development
Certification
- Investment Risk Management- Coursera- Issued Jan 2024
- Organic Marketing: Facebook Groups For Small Businesses- Issued September 1, 2023
- Employee Relations- HRCI Organizational Certification -Issued May 2026
- Conscious Leadership: Adapting to Changing Situations Ei4Change - Emotional Intelligence 4 Change - Issued May 2026
- Effective Leadership: Master Management Styles Coursera - Issued May 2026
- Industrial Relations: Fostering Workplace Climate - Coursera -Issued May 2026
- Personal Productivity, Time Management and Prioritization
Starweaver - Issued May 2026 - Americas SBDC Google AI-UCertified - Issued September 2024
Timeline
Business Consultant Program Manager
Kutztown University Small Business Development
10.2024 - Current
Director of Digital Media Strategy and Leadership
Kutztown Small Business Development Center
03.2023 - 09.2024
Social Media & Marketing Coordinator
Kutztown Small Business Development Center
10.2022 - 04.2023
Marketing and Social Media Manager
Open Lotus Meditation
05.2022 - 10.2022
Social Media & Marketing Coordinator
Pennsylvania Small Business Development Center
08.2020 - 10.2022
Enrollment Services Specialist
Penn State University
08.2020 - 01.2022
M.Ed. - Student Affairs in Higher Education
Kutztown University
Master of Arts - Sociology
Kutztown University of Pennsylvania