Rachel Allen
Summary
Professional with expertise in visual culture storytelling and public programming. Proven experience in visual merchandising, cultural programming, live creative production, and project coordination. Committed to enhancing audience engagement through accessible and meaningful experiences that consider identity, environment, and connection.
Overview
4
4
years of professional experience
Work History
Project Coordination Assistant (Underwriting)
State Farm
Dunwoody
05.2024 - Current
- Coordinated movement of information and documentation across interconnected teams for internal projects.
- Maintained clarity and continuity among multiple concurrent initiatives in a fast-paced environment.
- Translated complex internal processes into organized documentation and accessible reference materials.
- Supported interdepartmental communication to align priorities, expectations, and deliverables.
- Tracked and organized high-volume workflows within structured systems for accuracy.
- Ensured consistency and accessibility of shared project materials to enhance operational coherence.
Brand & Visual Marketing Associate
Ulta Beauty
Peachtree City
07.2023 - 04.2024
- Transformed conceptual brand direction into engaging in-store visual environments.
- Supported seasonal campaign rollouts, creating experiential installations in high-traffic retail spaces.
- Maintained visual coherence and narrative consistency to enhance customer engagement.
- Collaborated with leadership and merchandising teams to align execution with brand storytelling.
- Engaged directly with customers to assess how visual environments shaped perceptions.
- Adapted swiftly to evolving campaign needs within dynamic public interactions.
- Contributed to development of a visual identity focused on attention and experience.
Client Communications & Operations Specialist
State Farm
Atlanta
06.2022 - 06.2023
- Synthesized complex case information into structured communications for stakeholders.
- Maintained clarity and professionalism in high-volume communication environments.
- Coordinated departmental efforts to resolve operational issues and ensure workflow continuity.
- Supported organizational systems that enabled consistent and reliable service delivery.
- Balanced multiple priorities while ensuring attention to detail and procedural integrity.
Education
Bachelor of Science - Film And Media Studies
Georgia State University
Atlanta, GA07-2021
Master of Arts - Visual Communications
Georgia State University
Atlanta, GA04-2026
Skills
- Public engagement and audience experience
- Cultural programming and facilitation
- Visual storytelling and design
- Event coordination and support
- Interpretive communication and narrative framing
- Cross-functional collaboration and stakeholder management
- Cultural fluency and inclusive practices
- Project management and organizational systems
- Presentation development and educational communication
Key Projects
Black History Month Cultural Presentation Series
State Farm Diversity and Inclusion Initiative
- Developed and delivered a series of presentations highlighting Black artists, cultural movements, and historical contributions
- Translated cultural and artistic themes into accessible, audience-centered content that encouraged reflection and dialogue
- Facilitated discussions for participants, fostering engagement and cross-cultural understanding
- Coordinated presentation materials, scheduling, and internal promotion to support strong participation and visibility
Wellness Event Programming
State Farm — Wellness Committee
- Planned and executed interactive wellness events and team-based activities designed to support employee well-being and connection
- Created engaging, participatory experiences that encouraged collaboration, stress relief, and community-building
- Coordinated event logistics, communications, and cross-functional participation across departments
- Adapted programming to meet varying engagement levels, ensuring accessibility and inclusivity
Guided Meditation & Educational Sessions
State Farm — Wellness Committee
- Designed and facilitated guided meditation sessions focused on mindfulness, stress management, and self-awareness
- Developed educational content introducing accessible wellness practices to diverse audiences
- Created structured yet welcoming environments that encouraged participation and reflection
- Gathered participant feedback to refine session flow, tone, and accessibility for future programming
Relevant Experience
Script Supervisor and Assistant Director
“Parable of the Other” – 2026 Atlanta Film Festival Nominee
- Supported narrative continuity and real-time coordination on the short film “Parable of the Other”
- Acted as a communication link between director, cast, and crew to ensure cohesive execution of creative intent in a fast-paced production environment.
Script Supervisor / Producer
Web Series (“Murder in B Flat”)
- Created and managed script breakdowns, continuity documentation, and shooting schedules to maintain narrative consistency and support efficient, on-time production.
- Coordinated across cast, crew, and other departments to support workflow efficiency, scheduling, and consistent execution of the creative vision through production and post-production.
Timeline
Project Coordination Assistant (Underwriting)
State Farm
05.2024 - Current
Brand & Visual Marketing Associate
Ulta Beauty
07.2023 - 04.2024
Client Communications & Operations Specialist
State Farm
06.2022 - 06.2023
Bachelor of Science - Film And Media Studies
Georgia State University
Master of Arts - Visual Communications
Georgia State University