Rachel Bender
Overview
11
11
years of professional experience
Work History
Regional Marketing Manager - Southeast
04.2021 - Current
Field Marketing Manager - Southeast
Heaven Hill Brands
10.2019 - 07.2020
- Owned the "go to market" strategy for Deep Eddy Vodka from initial scope through execution for 5 states within the Southeast Region
- Worked with internal and external partners to create promotional collateral such as print work, text to win campaigns and partnership specific POS that drove strategic initiatives and raised awareness for the brand
- Negotiated and executed key brand partnerships (Atlanta United, Stopover Fest, Food and Wine Festivals)
- Analyzed consumer behavior and market trends adjusting our forecasting and marketing strategy campaigns based on regional needs
On Premise Activation Manager - Diageo
Inspira Marketing
03.2018 - 10.2019
- Partnered with sales leadership to co-manage 3 distributor sales forces in the state of Tennessee for Diageo Brands
- Key point of contact for all On Premise related sales and marketing activities
- Created assets to drive brand visibility to help sales teams achieve monthly KPI's including menu placements, staff trainings, POS, samplings, activations, regional programming and social media
On/Off Premise Key Account Manager
Southern Glazer's Wine And Spirits
04.2017 - 03.2018
- Managed and executed channel specific brand marketing programs for Bacardi USA
- Created, coordinated and attended on site promotion functions at established customer accounts (ie. bourbon dinners, product launches and tastings)
- Contacted 75 buyers within my assigned region on a regular call cycle to discuss needs, resolve issues, introduce new products and delivers sales results
- Used various data sources and tools to analyze market performance and identify opportunities to increase market share
Off Premise Chain Sales Consultant
Southern Glazer's Wines And Spirits
02.2016 - 04.2017
- Responsible for managing all sales within an assigned territory within the Off Premise Chain Sales Division (Publix, Winn Dixie, Walgreens and Walmart)
On Site Promotion Manager - Diageo
MKTG
01.2013 - 01.2015
- Managed promotional ambassadors for Diageo brands in On and Off Premise events, ensuring they had the required POS, brand materials and information regarding promotions
Education
Associate of Arts - Social Sciences
Howard Community College
Graphic Design
Coastal Carolina University
Timeline
Regional Marketing Manager - Southeast
04.2021 - Current
Field Marketing Manager - Southeast
Heaven Hill Brands
10.2019 - 07.2020
On Premise Activation Manager - Diageo
Inspira Marketing
03.2018 - 10.2019
On/Off Premise Key Account Manager
Southern Glazer's Wine And Spirits
04.2017 - 03.2018
Off Premise Chain Sales Consultant
Southern Glazer's Wines And Spirits
02.2016 - 04.2017
On Site Promotion Manager - Diageo
MKTG
01.2013 - 01.2015
Associate of Arts - Social Sciences
Howard Community College
Graphic Design
Coastal Carolina University
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