RACHEL DOHENY

Spearhead client engagement and marketing strategy development as the primary contact for over 35 clients, managing monthly budgets exceeding $88K, and driving significant revenue growth through effective upselling and recurring revenue strategies.

• Lead and manage diverse SEO and Paid Search campaigns to enhance client online presence and engagement, developing tailored, result-driven strategies that optimized digital marketing efforts and drove targeted traffic and conversions.
• Increased client lead generation by over 50% through targeted SEO and PPC campaigns by analyzing traffic mediums, top search queries and top performing website pages
• Drove organic traffic by creating and optimizing content marketing strategies for client websites, resulting in improved search engine visibility.
• Conducted comprehensive keyword research and competitor analysis to craft effective marketing strategies based on market, industry, and location insights.
• Delivered impactful marketing reports and presentations using CRM tools, Google Analytics, Google Search Console and providing strategic recommendations and insights into keyword rankings, website traffic, and lead generation, which significantly improved client ROI and retention.
• Recruited, trained, and mentored junior staff through an 8-week internship program, fostering professional growth and implementing process improvements to boost organizational efficiency and customer satisfaction.
• Planned and executed strategic reporting directly to the Director of Client Strategy, maintaining a competitive edge through thorough competitor analysis and innovative marketing initiatives.
• Facilitated departmental EOS meetings to align strategies with organizational goals, enhancing team collaboration and decision-making processes to improve overall operational efficiency and goal achievement.
• Streamlined departmental operations for more efficient time management and process execution by analyzing current processes and suggesting and implementing process improvements.
• Negotiated contracts and conducted in-depth competitor analysis to maintain a competitive advantage, effectively addressing complex customer issues with strong problem-solving skills.

Drove substantial revenue growth, achieving a monthly income of approximately $100K and facilitating over 150% account growth in four years through marketing plan and strong leadership in business development and client management.

• Led the onboarding and account management for both new and existing clients, significantly boosting customer satisfaction and loyalty while overseeing a team to ensure seamless daily service operations.
• Directed the recruitment and training of new employees, fostering a culture of customer service excellence and operational efficiency, which enhanced team performance and elevated service delivery standards.
• Orchestrated efficient scheduling for callbacks and home services and organized team-building events, promoting a collaborative environment that increased team cohesion, productivity, and engagement.
• Directed the development and execution of strategic marketing plans in partnership with a marketing firm, resulting in a 40% increase in brand visibility and a 30% rise in sales.
• Managed financial operations meticulously, including accounts receivable, billing, and profit and loss statements, resulting in enhanced financial health and operational efficiency.

Reduced outstanding account balances through strategic account management practices, improving financial health and lowering receivables, demonstrating strong financial acumen and effective management skills.