Rachel Fleekop
Parkland,FL
Summary
Communications and enablement professional with a proven track record in driving adoption and enhancing performance. Expertise includes developing and executing enablement programs, internal communication strategies, partner engagement initiatives, and managing events. Focused on creating collaborative environments that empower sales teams to excel and achieve organizational goals.
Overview
15
15
years of professional experience
Work History
Revenue Enablement Program Manager, Product Enablement
Boomi
04.2025 - 01.2026
- Drove global product launches by executing targeted communications strategies, hosting engaging webinars, and constructing comprehensive training courses to enhance sales adoption and performance.
- Engineered a role-based product enablement framework featuring structured 101-301 learning paths to progressively cultivate foundational through advanced product expertise and elevate seller confidence in articulating value and technical capabilities.
- Collaborated with Product, Product Marketing, and Sales Leadership to translate product strategy into actionable enablement programs that aligned with organizational goals.
- Optimized product content within Highspot for accuracy and relevance, enabling sales teams to quickly locate and utilize essential resources.
- Assessed program effectiveness by defining KPIs and analyzing performance data, incorporating stakeholder feedback to refine initiatives continuously.
Partner Communications & Enablement
Cloud Software Group
01.2024 - 04.2025
- Boosted channel effectiveness by developing and executing a robust partner communications strategy, delivering monthly webinars, bi-weekly newsletters, targeted announcements, and system notifications to foster engagement and alignment across the partner ecosystem.
- Delivered timely and targeted communications regarding incentives, certifications, product launches, and program updates to enhance partner awareness and participation.
- Directed communications and enablement for key partner programs, enhancing clarity and adoption across channels.
- Collaborated with Partner Managers, Partner Programs, Product, Sales, Marketing, and Operations to prioritize initiatives and develop tailored enablement plans and messaging for partners and internal channel teams.
- Maintained partner content pages within Seismic, ensuring accuracy and accessibility for the partner network.
- Analyzed engagement data to generate insights, and recommend improvements
Enablement & Business Alignment, Professional Services
Cloud Software Group
05.2023 - 12.2023
- Led enablement and communication activities for Professional Services organization, enhancing team alignment and knowledge sharing.
- Coordinated 28 enablement sessions within the first four months in the role, including incorporating services messaging into sales kickoff sessions, conducting bi-weekly webinars for the Services Sales Executives, and training GTM sales teams and Channel Partners on new service offerings.
- Aligned business objectives with the GTM Strategy Team, ensuring that services messaging and offerings were synchronized with new Healthcare and Financial Services vertical activities.
- Directed communications to sales teams and partners regarding new service offerings and target customer profiles, ensuring consistency in messaging.
Manager, Sales Enablement, GTM Training Programs
Zscaler
11.2021 - 10.2022
- Strategized, initiated, and executed ongoing enablement initiatives, global sales new hire onboarding, and leadership training programs for the GTM organization.
- Managed global new hire onboarding experience, overseeing enablement calendar, arranging venues, coordinating content, streamlining logistics, and facilitating in-person sessions.
- Championed the end-to-end transition from virtual onboarding Bootcamp to international in-person events for the Go-To-Market (GTM) Organization, securing leadership buy-in.
- Orchestrated global sales leadership training focused on recruitment, retention, and revenue generation.
- Collaborated with global leadership and cross-functional teams to align sales strategy, enhancing seller performance.
Manager, Sales Enablement
Citrix
10.2016 - 11.2021
- Delivered global enablement training that enhanced sellers' skills, resulting in improved close rates and overall performance.
- Championed reinforcement activities and communicated effectively to drive adoption of new and existing skills.
- Collaborated with sales leaders and internal teams, including marketing, customer success, sales operations, and channel, to align enablement initiatives.
Field Services Manager
Citrix
05.2013 - 10.2016
- Created and managed a pipeline of opportunities to consistently meet and exceed sales quotas.
- Collaborated with Citrix Enterprise sales team and channel partners to identify and upsell service sales within accounts, enhancing overall account value.
- Led direct selling activities for consulting and education services, driving revenue growth.
- Became the subject matter expert (SME) to deliver training on Citrix Education services during new hire onboarding.
Territory Manager
Citrix
07.2011 - 05.2013
- Spearheaded account expansion and retention through cross-selling, solution selling, negotiation, and closing with Channel Partners.
- Managed pipeline of opportunities to exceed sales targets.
- Amplified Citrix solution sales by executing strategic sales plans across assigned territory.
Education
Bachelor of Science Degree - Psychology
Longwood University
Skills
- Communication strategies
- Sales alignment
- Partner engagement
- Program design
- Stakeholder engagement
- Cross-functional collaboration
- Content management
- Project management
- Onboarding programs
- Event management
Timeline
Revenue Enablement Program Manager, Product Enablement
Boomi
04.2025 - 01.2026
Partner Communications & Enablement
Cloud Software Group
01.2024 - 04.2025
Enablement & Business Alignment, Professional Services
Cloud Software Group
05.2023 - 12.2023
Manager, Sales Enablement, GTM Training Programs
Zscaler
11.2021 - 10.2022
Manager, Sales Enablement
Citrix
10.2016 - 11.2021
Field Services Manager
Citrix
05.2013 - 10.2016
Territory Manager
Citrix
07.2011 - 05.2013
Bachelor of Science Degree - Psychology
Longwood University