Rachel Guenther
Germantown,TN
Summary
Strategic marketing leader with expertise in customer lifecycle management, campaign strategy, SEO/SEM, and digital transformation. Proven success in developing and executing high-impact marketing programs that enhance engagement, retention, and revenue growth. Adept at cross-functional collaboration, leading omnichannel strategies, and leveraging data-driven insights to optimize performance. Highly skilled in marketing automation, customer segmentation, and audience personalization, driving measurable results and business growth. Versatile manager with background in coordinating diverse teams and managing complex projects. Skilled in strategic planning, operational improvement, and fostering collaborative environments. Demonstrated ability to enhance efficiency and productivity while maintaining high standards of quality. Successfully implemented innovative solutions that resulted in positive organizational changes.
Overview
12
12
years of professional experience
Work History
Manager, Customer Lifecycle Management & Campaigns
Kele, Inc.
03.2022 - Current
- Designed and executed omnichannel marketing campaigns, driving a 40% increase in web conversions through data-driven insights, advanced segmentation, and marketing automation
- Led the integration of multiple technologies, including Salesforce CRM and Marketing Cloud, promotion engines, Jotform, WordPress, and more, to streamline workflows and create seamless customer experiences.
- Drove $900K+ in incremental revenue within six months using Salesforce Personalization, refining audience targeting and optimizing customer journeys
- Implemented retention and engagement programs, increasing customer lifetime value (CLV) and reducing churn
- Managed cross-functional teams across marketing, sales, and product development, ensuring seamless execution of B2B and B2C strategies.
Marketing Principal
Kele, Inc.
10.2019 - 03.2022
- Developed high-impact direct-response campaigns, generating $2M+ in incremental bookings in just eight weeks
- Optimized digital engagement through web enhancements, including search-optimized landing pages and campaign-driven promotions
- Led collaboration with content developers, eCommerce teams, and vendors to create email journeys, webinars, and digital campaigns
Digital Marketing Specialist
Kele, Inc.
11.2016 - 10.2019
- Implemented automated email marketing strategies, improving engagement and conversion rates through A/B testing and segmentation
- Launched high-performing promotional offers, including a Large Volume Discount program that doubled in effectiveness
- Enhanced digital performance metrics, optimizing CTR, CVR, and engagement KPIs
Technical Marketing & Communications Specialist
ABB (formerly Thomas & Betts)
02.2016 - 11.2016
- Executed targeted digital marketing campaigns, increasing lead generation efficiency for the sales team
- Developed content for media and digital platforms, strengthening brand positioning
- Led digitization of technical and marketing content, improving customer experience and access to real-time data
Technical Liaison
ABB (formerly Thomas & Betts)
11.2012 - 02.2016
- Managed industry partnerships (NEMA, IEC, SES) to advance technical standards and market placement
- Generated $7M+ in cable tie sales by leading testing and compliance initiatives with Underwriters Laboratories
- Led marketing efforts for tradeshows and industry-wide events, enhancing brand recognition and engagement
Education
BBA - Marketing, Minor in Japanese
Mississippi State University
08.2012
Skills
- Campaign Leadership & Execution
- SEO & SEM Strategy
- Customer Personalization & Segmentation
- Omnichannel Marketing & Campaign Optimization
- Content & Brand Strategy
- Digital & UI/UX Strategy
- Cross-Functional Leadership
- Data-Driven Decision-Making
- Salesforce Technologies: CRM, Marketing Cloud, Email Studio, Journey Builder, Audience Builder, Personalization
- Marketing Automation Platforms: HubSpot, Mailchimp, Promotion Engines, Jotform
- Data & Analytics: Google Analytics, Power BI, A/B Testing, Audience Segmentation, Performance Tracking
- Web & CMS Platforms: WordPress
- Design & Creative Tools: Adobe Creative Cloud (Illustrator, Photoshop)
- Web Personalization & Digital Optimization
Honors Distinctions
- IEC’s 40 Under 40
- SES Professional Distinction – Associate Standards Professional (AStd.)
Timeline
Manager, Customer Lifecycle Management & Campaigns
Kele, Inc.
03.2022 - Current
Marketing Principal
Kele, Inc.
10.2019 - 03.2022
Digital Marketing Specialist
Kele, Inc.
11.2016 - 10.2019
Technical Marketing & Communications Specialist
ABB (formerly Thomas & Betts)
02.2016 - 11.2016
Technical Liaison
ABB (formerly Thomas & Betts)
11.2012 - 02.2016
BBA - Marketing, Minor in Japanese
Mississippi State University
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