RAESHONDA BARNES
Baytown,TX
Summary
Dynamic Sales Manager with 10 years of comprehensive experience in driving sales and operational excellence within the beverage industry. Proven expertise in leading teams to surpass sales and profit goals while cultivating strong customer relationships. Skilled in sales management, team leadership, and budget management, consistently optimizing resources for maximum impact. Adept at aligning daily operations with strategic objectives, ensuring that all activities contribute to overall success. Committed to enhancing customer satisfaction through execution excellence and effective communication.
Overview
13
13
years of professional experience
Work History
Sales Execution Manager
Coca-Cola Southwest Beverages
12.2021 - 01.2025
- Lead and direct the Sales and Merchandising team to achieve sales and profit goals
- Build and maintain strong partnerships with customers to drive satisfaction through execution excellence
- Recruit, train, evaluate, and develop team members, including Merchandisers, ORMs, SDMs, and Account Managers
- Supervise daily sales activities and align merchandising/order replenishment with Field Sales teams
- Manage scheduling for Merchandisers and ORMs to meet business demands effectively
- Act as the primary point of contact for ordering, missed deliveries, transmissions, and dispatch
- Build relationships with store managers and outlet team members to ensure seamless execution
- Monitor compliance with merchandising, replenishment, and backroom management standards
- Oversee labor and OPEX merchandising budgets to optimize costs
- Implement effective direct sales strategies in collaboration with sales personnel
- Analyze market sales reports to deliver volume and revenue targets
- Represent the company in local government and community forums on relevant issues
- Partner with the Area Sales Manager to develop key customer relationships and strategies
- Coach and develop a diverse team to achieve operational excellence
- Manage sales, profit, and operational expenses for the designated sales territory
- Ensure market execution and merchandising standards are met consistently
- Collaborate with Talent Acquisition to maintain appropriate staffing levels
- Resolve customer merchandising issues promptly and efficiently
- Oversee weekly timekeeping and mileage approvals for merchandising staff
ORM Merchandising Supervisor – Large Store
Coca-Cola Southwest Beverages
05.2019 - 12.2021
- Maintained merchandising standards within a designated geographic area
- Recruited, trained, evaluated, and developed team members
- Supervised daily sales and merchandising activities to ensure operational excellence
- Scheduled team members to meet business demands and achieve goals
- Conducted account execution surveys to monitor merchandising adherence
- Managed labor, budget, and inventory returns (breakage, damages, and losses)
- Led huddle calls with ORM Merchandisers to communicate expectations
Warehouse Supervisor
Heartland Coca-Cola
08.2018 - 05.2019
- Allocated space for efficient stock rotation and inventory management
- Maintained appropriate inventory levels and minimized product loss
- Led warehouse teams to improve productivity and ensure high-quality operations
- Oversaw shipping, receiving, and compliance with OSHA and DOT regulations
Merchandising Supervisor
Heartland Coca-Cola
10.2016 - 08.2018
- Developed work schedules, administered training, and managed team performance
- Resolved employee concerns, customer issues, and sales challenges efficiently
Account Manager – Combo
Coca-Cola Refreshments
03.2015 - 10.2016
- Grew the sparkling category by 9%, adding 1,830 cases year-over-year
- Ranked 4th in the St
- Louis Market Unit for total volume and net profit
- Secured incremental displays, equipment placements, and promotional program sell-ins
Merchandiser
Coca-Cola Refreshments
07.2012 - 03.2015
- Maintained customer loyalty and earned performance-based incentives
- Trained new merchandisers on corporate policies and standard procedures
Education
High School Diploma -
East St. Louis Senior High School
East St. Louis Illinois05-2005
Skills
- SAP
- CONA
- BluJay
- Tableau
- Excel
- Word
- PowerPoint
- OneNote
- Spreadsheet Management
- Performance evaluation
- Relationship building
- Sales forecasting
- Inventory management
- Budget management
- Visual merchandising
- Customer relationship management
- Team building
- Employee training
- Operational efficiency
- Safety procedures
- Coaching and mentoring
- Cross-functional teamwork
- Salesforce management
- Team leadership
- Employee onboarding
- Recruiting and interviewing
Awards
- Coca Cola Southwest Beverages 2023 and 2024 Houston Fundamental Area Leader
- Coca Cola Southwest Beverages 2024, Kroger Houston Champion
- Beaumont Heroes Making a Difference, Honoree, 2020
- Heartland Safety Champion, Awardee, 2019
- Reduced employee turnover, 20% with innovative incentive programs, 2017
- Streamlined operations, $150,000 annually, 2016
- Most Valuable Person, Recipient, 2013 & 2014
- Never Say No Award, Designee, 2013 & 2014
Timeline
Sales Execution Manager
Coca-Cola Southwest Beverages
12.2021 - 01.2025
ORM Merchandising Supervisor – Large Store
Coca-Cola Southwest Beverages
05.2019 - 12.2021
Warehouse Supervisor
Heartland Coca-Cola
08.2018 - 05.2019
Merchandising Supervisor
Heartland Coca-Cola
10.2016 - 08.2018
Account Manager – Combo
Coca-Cola Refreshments
03.2015 - 10.2016
Merchandiser
Coca-Cola Refreshments
07.2012 - 03.2015
High School Diploma -
East St. Louis Senior High School