Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Accomplishments
References
Timeline
Generic

Rafael Soto

Harlingen,TX

Summary

Highly driven General Manager successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and customer care. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.

Overview

12
12
years of professional experience

Work History

General Manager

RGV Mattress Outlet
Harlingen , TX
11.2018 - Current
  • Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
  • Resolved customer complaints quickly while maintaining high quality standards of service delivery.
  • Recruited, interviewed and hired qualified staff for open positions.
  • Managed inventory levels and conducted corrective action planning to minimize long-term costs.
  • Created schedules and monitored payroll to remain within budget.
  • Tracked monthly sales to generate reports for business development planning.

Marketing Associate

Sysco
Harlingen , TX
02.2012 - 02.2019
  • Developed and implemented marketing campaigns to increase product awareness.
  • Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships.
  • Developed and promoted corporate branding in accordance with global initiatives and corporate objectives.
  • Collaborated with sales teams to develop promotional strategies and materials.
  • Handled customer complaints in a professional manner.
  • Developed promotional strategies to increase sales volume.
  • Tracked sales performance metrics to identify trends in market place.
  • Attended weekly team meetings to review performance goals and objectives.
  • Demonstrated product features and benefits for customers' needs.
  • Upsold additional items based on customer interests and needs.
  • Provided accurate information about products, prices and services.
  • Processed transactions using a point-of-sale system.
  • Greeted customers and provided exceptional customer service.
  • Developed trusting relationships with customers by making personal connections.

Education

High School Diploma -

Harlingen High School
Harlingen, TX
05-1991

Some College (No Degree) - Basic

TSTC
Harlingen

Skills

  • Advertising and marketing
  • Customer Relationship Management
  • Customer Retention
  • Sales
  • Team training and development
  • Team Player

Affiliations

Enjoy playing golf, attending sporting events, and fishing.

Languages

Spanish
Native/ Bilingual
English
Professional

Accomplishments

Chairman's Club Award winner for Sysco and Sales Award winner for RGV Mattress

References

References available upon request.

Timeline

General Manager

RGV Mattress Outlet
11.2018 - Current

Marketing Associate

Sysco
02.2012 - 02.2019

High School Diploma -

Harlingen High School

Some College (No Degree) - Basic

TSTC

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Rafael Soto