Randi Ungar
STATE_US
Summary
Dynamic digital media professional with over 25 years of experience, specializing in leveraging data and analytics to drive strategic growth and foster meaningful client relationships. Proven track record in sales built on trust, transparency, and a commitment to delivering real value. Expertise in transforming first- and third-party insights into compelling narratives that engage targeted audiences and enhance campaign effectiveness. Passionate about making data actionable and aligning audience behavior with strategic execution to achieve impactful results.
Overview
23
23
years of professional experience
Work History
VP Revenue Strategy
NJ Advance Media
10.2024 - 03.2026
- Lead the Strategy Team responsible for driving digital revenue growth, client retention, and new business development across key verticals including healthcare, education, and travel. Oversee the creation and execution of data-driven sales strategies and go-to-market plans, leveraging data tools to translate audience insights into actionable revenue opportunities.
- Led strategic initiatives to enhance digital content distribution channels.
- Developed and executed data-driven campaigns to increase audience engagement.
VP Education
NJ Advance Media
02.2019 - 10.2024
- Launched and scaled the Education vertical from inception to an eight-figure business in under three years, initially focusing on post-secondary and for-profit career schools before expanding into four-year universities. Served as de facto COO for the division, overseeing P&L, legal coordination, and cross-departmental operations to ensure profitability and compliance. Directed sales strategy and market development to drive revenue growth, improve client engagement, and strengthen competitive positioning.
Director -AVP Digital Strategy
NJ Advance Media
12.2013 - 02.2019
- Joined The Star-Ledger during the pivotal transition leading to the formation of NJ Advance Media, serving as the primary digital sales and strategy lead. Partnered with legacy print teams to accelerate digital adoption, expand national and regional revenue, and modernize go-to-market strategies. Acted as a key change agent through the NJ.com–Star-Ledger merger, introducing digital best practices, launching training programs, and transforming traditional sellers into multi-platform strategists. Recognized as an early catalyst for NJAM’s digital revenue growth and sales evolution.
Director Digital Client Development
Philly.com
08.2011 - 11.2013
- Delivered 20% year-over-year national digital revenue growth (2011–2012) while helping transition a legacy print sales model into a digital-first structure. Mentored traditional sales staff to strengthen digital competency and expand client adoption. Recognized with the 2012 Above & Beyond Award for exceeding annual sales goals and driving early digital transformation success.
Regional Sales Manager
American Greetings Interactive
03.2008 - 08.2011
- Achieved a 27% increase in close ratio from 2008–2009 and a 50% gain from 2009–2010, securing the company’s largest digital contract at the time ($1M). Recognized with multiple Heavy Hitter Awards for consistently surpassing sales goals.
Sales Executive
Conde Nast: WWD, Modern Bride
03.2003 - 02.2008
Education
Bachelor of Science -
Union College
01-2000
Skills
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
- Client relationship building
- Complex Problem-solving
Interests
Reading on the beach (preferably with good music playing), hanging with my dogs, cheering on my son at lacrosse and soccer, and unapologetically blasting Stevie Nicks
Timeline
VP Revenue Strategy
NJ Advance Media
10.2024 - 03.2026
VP Education
NJ Advance Media
02.2019 - 10.2024
Director -AVP Digital Strategy
NJ Advance Media
12.2013 - 02.2019
Director Digital Client Development
Philly.com
08.2011 - 11.2013
Regional Sales Manager
American Greetings Interactive
03.2008 - 08.2011
Sales Executive
Conde Nast: WWD, Modern Bride
03.2003 - 02.2008
Bachelor of Science -
Union College