Rasheda Peden
Jacksonville
Summary
Dynamic HR executive with over 18 years of progressive leadership experience in shaping enterprise people strategies and driving organizational transformation across diverse sectors, including healthcare, aviation, manufacturing, and food services. Recognized as a trusted advisor to senior leadership, with expertise in translating complex business strategies into scalable, compliant, and people-focused HR solutions that enhance performance, engagement, and retention. Proven ability to cultivate high-performing cultures in fast-paced environments, fostering collaboration and innovation to achieve strategic objectives. Committed to leveraging expertise to create impactful HR initiatives that align with organizational goals and drive sustainable growth.
Overview
1
1
Certification
22
22
years of professional experience
Work History
Director of Human Resources
Morrison Food Services
Jacksonville, FL
04.2025 - Current
- Led enterprise-wide people strategy to support business growth, operational excellence, and workforce scalability across multi-site operations.
- Designed and executed a comprehensive talent acquisition strategy, reducing time-to-fill by 35% while improving candidate quality and workforce readiness.
- Launched organization-wide employee engagement and retention strategy that increased retention by 18% within six months.
Organizational Development & Talent Manager
Flightstar
Jacksonville, FL
07.2024 - 03.2025
- Led enterprise organizational development strategy to strengthen leadership effectiveness, workforce capability, and culture alignment across multi-site operations.
- Partnered with executive leadership to assess organizational effectiveness, identify capability gaps, and implement targeted workforce solutions.
- Designed and implemented succession planning, career pathing, and internal mobility frameworks to support long-term growth and continuity.
- Facilitated leadership development programs enhancing emotional intelligence, coaching, conflict resolution, and accountability skills.
- Managed performance management processes ensuring goal alignment, calibration, and effective execution of 9-box talent reviews.
- Utilized workforce analytics on engagement, turnover, and readiness to guide strategic decisions and implement change initiatives.
- Leveraged workforce analytics (engagement, turnover, readiness) to inform strategic decisions and change initiatives.
HR Business Partner
Baptist Health
Jacksonville, FL
11.2023 - 06.2024
- Acted as a strategic HR advisor supporting executive and clinical leaders in a highly regulated healthcare environment.
- Served as a strategic HR advisor supporting executive and clinical leaders in a highly regulated healthcare environment.
- Used engagement and workforce insights to drive retention, leadership effectiveness, and employee experience improvements.
- Leveraged engagement and workforce insights to enhance retention, leadership effectiveness, and improve employee experience.
Senior HR Business Partner
Wayfair
Jacksonville, FL
10.2020 - 03.2023
- Partnered with senior leaders to enhance employee engagement and performance in a fast-paced, high-growth environment.
- Implemented talent acquisition and workforce strategies that improved time-to-fill and supported operational goals.
- Led performance management and development initiatives improving productivity and goal alignment.
- Streamlined HR processes and onboarding to reduce ramp-up time and increase new hire retention.
- Supported DEI initiatives to strengthen representation and inclusive culture.
Director, Human Resources (Employee Relations)
UDI Water
Jacksonville, FL
10.2018 - 10.2020
- Acted as the escalation point for Board-level, executive, and client-sensitive employee relations matters.
- Designed and governed enterprise employee relations frameworks, ensuring consistency, compliance, and equity.
- Partnered with Legal, Compliance, and Risk to mitigate employment risk across highly regulated environments.
- Conducted investigations into harassment, discrimination, retaliation, ethics, and leadership conduct, providing comprehensive findings that informed organizational decisions.
- Developed ER metrics and dashboards to identify trends, systemic risk, and proactive interventions.
- Guided executives through terminations, reductions in force, and complex separations, facilitating smooth transitions and compliance with legal standards.
Talent Management, Acquisition & Engagement Leader
Ryder Transportation Services
Jacksonville, FL
05.2014 - 08.2018
- Led talent management and engagement initiatives that enhanced workforce alignment with organizational objectives.
- Conducted employee listening strategies and translated insights into actionable engagement plans.
- Conducted employee listening strategies, translating insights into targeted engagement plans that improved employee satisfaction.
- Supported organizational change and workforce planning initiatives.
Human Resources Administrator
Florida Department of Children & Families
Macclenny, FL
04.2004 - 01.2011
- Coordinated recruitment and onboarding processes to enhance integration of new employees and improve employee relations.
- Facilitated career development programs and conducted employee surveys to inform workforce analysis and support strategic HR initiatives.
- Managed employee onboarding processes, ensuring compliance with state regulations and departmental policies.
- Developed and maintained accurate personnel records using HRIS systems, enhancing data integrity and accessibility.
- Coordinated training programs for staff, improving workforce capabilities and knowledge of policies.
Education
Master of Business Administration (MBA) -
University of Florida
Gainesville, FLSkills
- Talent Acquisition
- HR strategy
- Performance management
- Employee relations
- DEI strategy
- Leadership development
- Organizational design
- Change management
- HR analytics
- Executive & Leadership Coaching
Certification
- SHRM-SCP
- SPHR
ADDITIONAL
- Founder & Principal Consultant – SHEhr Consulting
- Providing strategic HR consulting, compliance support, and people solutions to small and mid-sized organizations.
Timeline
Director of Human Resources
Morrison Food Services
04.2025 - Current
Organizational Development & Talent Manager
Flightstar
07.2024 - 03.2025
HR Business Partner
Baptist Health
11.2023 - 06.2024
Senior HR Business Partner
Wayfair
10.2020 - 03.2023
Director, Human Resources (Employee Relations)
UDI Water
10.2018 - 10.2020
Talent Management, Acquisition & Engagement Leader
Ryder Transportation Services
05.2014 - 08.2018
Human Resources Administrator
Florida Department of Children & Families
04.2004 - 01.2011
Master of Business Administration (MBA) -
University of Florida