Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Raven Shelley

Westminster,CO

Summary

Expertise Experienced Operations Manager with over a decade of hands-on leadership in high-volume, multimillion-dollar cannabis retail environments. Known for streamlining complex systems, building efficient cross-functional teams, and improving outcomes across compliance, inventory, vendor management, and financial performance. Proven success transforming underperforming locations into operational standouts through data, structure, and culture. Currently seeking senior operations or retail leadership roles or consulting partnerships where I can bring clarity, accountability, and long-term systems thinking to companies scaling or restructuring.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Operations Manager

Cookies Broadway
04.2023 - Current

Oversee all daily operations for a high-volume cannabis retailer averaging $250K–$550K in monthly sales, including purchasing, HR, accounting, compliance, and marketing. Manage team performance, vendor relationships, and store strategy during full corporate transition.

  • Managed $1M+ in annual inventory purchasing and built strong vendor relationships to reduce lead times and improve margins
  • Led scheduling, payroll, and HR functions
  • Maintained full METRC compliance with zero violations, audits, or discrepancies during tenure
  • Developed and executed in-store marketing campaigns and hosted over 20 brand activations, including artist meet-and-greets
  • Managed daily cash handling, reconciliations, and financial reporting across multiple registers and platforms
  • Hired, trained, and onboarded an entirely new team within 30 days after full staff turnover, restoring operations without disruption

Store Manager

The Farm
11.2021 - 04.2023
  • Oversaw operations for 2 locations generating $300K–$600K in monthly revenue
  • Managed 22-person team including hiring, training, and performance coaching
  • Handled payroll, scheduling, and daily operations to ensure consistency across both stores
  • Maintained inventory accuracy and vendor relationships across locations
  • Ensured full compliance with state regulations and internal SOPs
  • Standardized processes across multiple sites

FOH Manager

Cookies Commerce City
03.2021 - 11.2021
  • Helped launch flagship location, hiring and onboarding a 24-person team
  • Coordinated grand opening event with over 25 brand activations and $65K+ in weekend sales
  • Managed daily scheduling and oversight for front-of-house and security teams
  • Supervised in-house security to maintain safety and compliance standards
  • Contributed to SOP development and team structure to support long-term growth

General Manager

Green Dream
08.2020 - 03.2021
  • Directed all core store operations for a 7-person team generating $100K–$200K in monthly revenue
  • Managed vendor relations, inventory purchasing, and full bookkeeping responsibilities
  • Handled payroll, HR processes, and day-to-day team oversight
  • Developed store-level marketing and coordinated in-store promotions
  • Ensured ongoing compliance with all regulatory and METRC requirements

Budtender Assistant Manager

Infinite Wellness Center > Livwell
09.2014 - 08.2020
  • Promoted into leadership and managed day-to-day operations for a 50+ person team
  • Oversaw scheduling, team performance, and customer experience across 2 budrooms and 23 registers
  • Supported compliance and METRC management in a high-volume store serving 750–1,500 customers daily
  • Maintained daily revenue averaging $40K–$100K
  • Led onboarding and SOP implementation from 2016 to 2020

Education

Highschool -

Central High School
Rapid City, SD

Skills

  • Retail Operations & Compliance (METRC)
  • Inventory Management & Purchasing
  • Vendor & Contract Negotiation
  • Budgeting & Cost Control
  • Hiring, Training & Team Leadership
  • SOP Development & Process Improvement
  • Event Planning & Brand Activations
  • Marketing Collaboration & Visual Merchandising
  • Performance Coaching & Accountability
  • POS & Inventory Systems (Flowhub, Cova, Dutchie)
  • Multi-Location Operations Support
  • Tech Proficiency: Google Workspace, iOS, Slack, Canva

Certification

METRC Certified

Badged (12/2024)

RVT (8/2025)

Timeline

Operations Manager

Cookies Broadway
04.2023 - Current

Store Manager

The Farm
11.2021 - 04.2023

FOH Manager

Cookies Commerce City
03.2021 - 11.2021

General Manager

Green Dream
08.2020 - 03.2021

Budtender Assistant Manager

Infinite Wellness Center > Livwell
09.2014 - 08.2020

Highschool -

Central High School