Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Raviteja Maddireddy

Salesforce Engineering Manager/Technical Architect
Dallas,TX

Summary

Innovative and results-driven Salesforce Technical Architect with over 14 years of experience in Enterprise IT, including 12+ years of architecting transformative solutions on the Salesforce platform. Adept at leading highly customized Sales and Service Cloud implementations that drive digital transformation and operational excellence. A proven expert in Lightning migration, crafting seamless user experiences, and optimizing system performance. Skilled in end-to-end solution delivery, including requirements gathering, architecture design, development, testing, and deployment, with a strong emphasis on Agile methodologies, CI/CD automation, and enterprise scalability.


Proficient in Apex, LWC, Aura, SOQL/SOSL, and MVC frameworks, with hands-on experience across Salesforce Clouds (Sales, Service, Financial, and Data). Demonstrated expertise in integrating Azure DevOps, Web Apps, and VMs to extend Salesforce capabilities. A strategic thinker with deep platform knowledge, capable of translating complex business requirements into innovative, scalable solutions across industries such as Education, Supply Chain, Sales, Marketing, and Proposal Management. Skilled in managing and mentoring cross-functional teams, conducting code reviews, and driving system enhancements through automation and continuous improvement.


Recognized for consistently delivering client-centric CRM solutions that improve operational efficiency and foster strong stakeholder relationships. Extensive experience in large-scale data migrations, ensuring data integrity and seamless transitions. Known for a collaborative approach, empowering teams, and exceeding project goals through strategic planning and execution. A trusted advisor committed to leveraging Salesforce innovation to solve business challenges, elevate customer experiences, and drive measurable growth.

Overview

15
15
years of professional experience
5
5
years of post-secondary education
8
8
Certifications

Work History

Salesforce Engineering Manager/Technical Architect

Calix Inc
04.2021 - Current

As a Salesforce Engineering Manager/Technical Architect handled the following responsibilities but not limited to:

  • As a Salesforce Engineering Manager, Led cross-functional teams of over 15 members to successfully achieve company-wide objectives, driving a culture of collaboration and innovation that resulted in the completion of 10+ major Salesforce projects annually.
    • Interacted with business teams to gather and analyze systemic issues, defining the scope of systems and performing fit-gap analysis, leading to a 30% reduction in manual processes.
    • Overcame challenging deadlines and resource limitations by reallocating personnel and prioritizing tasks, ensuring timely delivery of critical projects and saving an average of $250K annually in project costs.
    • Mentored 5+ junior team members on best practices and technical skills, fostering a culture of continuous learning and increasing team productivity by 20%.
    • Collaborated with clients to define project specifications and scope, resulting in a 95% client satisfaction rate and the successful delivery of 8+ high-value solutions per year.
    • Resolved complex technical issues by troubleshooting systems, analyzing root causes, and implementing fixes, improving system uptime by 15%.
    • Proactively monitored system performance trends, identifying and resolving potential issues before escalation, preventing 10+ major outages annually.
    • Engaged with business users to understand pain points and provided automated solutions, reducing processing time for key workflows by 40 hours per month.
    • Led CI/CD process automation across Salesforce Cloud platforms, increasing deployment efficiency and reducing errors by 50%.
    • Converted functional specifications into technical design documents, streamlining major processes and improving development cycles for enterprise solutions.
    • Analyzed business requirements and existing systems, delivering optimized solutions that improved operational efficiency by 25%.
    • Developed scalable network and system architecture aligned with business needs, supporting an increase in user adoption by 30%.
    • Delivered high-quality solutions under tight deadlines, adhering to budget constraints and saving over $500K in development costs.
    • Conducted code review sessions to ensure adherence to system guidelines, improving overall code quality and reducing defects by 15%.
    • Led multiple Proof of Concepts (POCs) for diverse business requirements, successfully demonstrating feasibility and securing buy-in for 5+ strategic projects.
    • Created reusable business services, reducing implementation time for future projects by 40%.
    • Developed audit trail functionality, enabling tracking of activities, accounts, opportunities, and service request updates, increasing compliance by 20%.
    • Implemented data validation rules and runtime events to streamline the Quote-to-Order process, reducing errors by 30%.
    • Designed workflow processes for outbound services consumed by the CRM system, improving system efficiency by 25%.
    • Mentored junior staff, supporting career advancement for 6 team members and enhancing overall team leadership capabilities.

Salesforce Technical Architect

Visa Inc
09.2016 - 04.2021

As a Salesforce Technical Architect, I handled the following responsibilities but not limited to:

  • As a Architect, Worked with various business units of Visa Inc Including but not limited to Merchants, Sales and Service divisions of Cyber Source, Authorize.net and Visa play book etc
  • Interacts with Business users to gather the system requirements to define the scope of the system and perform gap analysis
  • Interaction with Business users to understand the pain points in the application and provide solutions to automate the process
  • Comprehensive understanding with CI/CD business process automation across all Salesforce Cloud Platforms throughout Enterprise End to End Solution design and build
  • Involves in Design Phase to convert Functional Specifications to Technical Design Documents for major processes
  • Analysis of the Business Requirements with Existing system and provide more suitable solution
  • Lead the Salesforce CRM implementation for Self Service, Program Benefits Solution and Cyber Source Projects and involved in software applications design, which are highly scalable, secure, and reliable
  • Involved in multiple major release deployments in Siebel CRM Modules
  • Involved in Code review sessions to make sure system is developed with guidelines
  • Involved in Complex Quote to Order Process configuration which involved JMS components
  • Involved in migration of the existing data from Current System to Siebel 8 and provide mapping documents
  • Lead multiple Proof of Concepts (POCs) for various Business requirements to present it to the business users using Salesforce platform
  • Developed Custom Business Services which can be reused by lots of other processes in the application implementation
  • Developed Audit Trail Functionality to keep track of Activities, Accounts, Opportunities, Service Requests updates
  • Highly involved in design and development of Workflow Processes, Policies for various business functionalities
  • Involved in creation of Data validation Manager Rules and Run Time Events to perform validations on Quote to Order Process
  • Designed the Workflow processes for various Outbound Services consumed by CRM System
  • Prepared Unit Test cases for execution
  • Involved in fixing the defects logged in through various Testing phases
  • Involved in Performance tuning of Oracle Databases and User applications

Salesforce Lead Developer

Salesforce Inc
03.2016 - 09.2016

As a Salesforce SMTS and Talent DEV Member in Software Engineering Division, and handled the following Responsibilities but not limited to:

  • As a Salesforce SMTS and Talent DEV Member, Responsible for working on various core salesforce internal salesforce project modules
  • Work very closely with product owner, QA, and development teams on biweekly sprints on ongoing administration and development issues
  • Customized user interfaces according to specific departmental needs while maintaining a consistent overall experience across the platform.
  • Enhanced Salesforce system efficiency by optimizing workflows, automating processes, and streamlining data management.
  • Developed recreation of V2MOM module in Lightning which is developed earlier in AngularJS
  • Developed View/Hide toggle functionality for Chatter application with SLDS in Lightning to use it in Classic UI inside an iFrame to maintain consistency between Lightning and Classic UI shift
  • Worked on Recreation of Custom object "Measures" from a standard object "Metric" on work.com which includes, Fields, Validation rules, Workflows, Apex Triggers, Apex Classes, Test Classes, VF pages and data migration
  • Developed a POC concept to build on Feedback object on work.com to request and respond to feedbacks between manager and team members and vice versa on a monthly and quarterly cycles, the rating from the feedback in turn reflects on the yearly performance bonus
  • Experienced with both Kanban and sprint environments
  • Resolved technical issues promptly and effectively, providing exceptional support to Salesforce users across the organization.
  • Supported organizational growth by configuring scalable solutions within Salesforce and providing guidance on best practices for future expansion.
  • Strong Exposure with GitHub, Maven's mate, Ant and Jenkins environments.

Staff Salesforce Developer

Natixis Global Asset Management
10.2015 - 03.2016

As a Staff Salesforce Developer and handled the following responsibilities:

  • Leverage of Salesforce.com to implement innovative solutions either declaratively (formulas, workflows, process builder) or through custom development (triggers, visual force, and apex)
  • Enabled and Developed a Couple of POC's using Lightening Components on aura framework and features on Concur integration and Case Objects
  • Develop Reports/Dashboards leveraging Salesforce.com and other BI Tools like Tableau software
  • Continue development on Salesforce.com including managed packages
  • Work collaboratively to deliver best of breed solutions leveraging Salesforce.com and the existing portfolio of business applications
  • Support users in view creation and customization of reports
  • Contribute to designing and implementing integrations between various systems
  • Participate in the identification and evaluation of third-party applications from the app exchange to support a multi-year implementation roadmap
  • Responsible for unit and regression testing during every release
  • Provide technical expertise on SFDC best practices
  • Responsible for system analysis, design, coding, configuration, testing, and documentation
  • Support nightly batch production cycles, which requires periodic on call responsibility.

Salesforce Systems Engineer

State Street Corporation
03.2015 - 10.2015

As a Salesforce Systems Engineer responsible for:

  • Designed high availability strategies to minimize downtime during critical systems outages or disasters recovery scenarios.
  • Contributed towards continuous improvement initiatives aimed at streamlining internal processes and enhancing overall service delivery quality.
  • Understand all aspects of Salesforce configuration and technical/functional capabilities; including all changes and potential system implications related to ongoing Salesforce releases
  • Holds responsibility for managing 3 Salesforce developer(s) from PWC in analyzing and optimizing Salesforce related Apex code development, including triggers, visual force, along with system integrations, platform design and setup to assure the best practices followed and to fit the SOW's and Compliance.
  • Responsible for the configuration, unit testing and solution design of the SF360 application, including managing salesforce environments, documenting requirements (functional and technical) and deploying configuration and code between environments
  • Maintain high-level familiarity with all other IT system/business application capabilities, including those in Marketing and BI/Client
  • Oversee analytics to make recommendations about potential upstream/downstream integration or functionality intersection points
  • Coordinates and manages internal Salesforce admin and support team to resolve end user cases, including questions, issues, and training
  • Regularly reviews system design to ensure full leverage of the Salesforce application to meet business needs
  • Provided recommendations to introduce new functionality and/or improve UI experience for end users.
  • Leads SF System team in the successful administration and development of the Salesforce platform
  • Provided the Documentation of the Whole processes for the Sandbox Refresh & Maintenance and Release Management.
  • Designed and built the whole Team Approval Processes on Accounts and Opportunities from scratch to support the compliance of State Street Corp
  • Designed and built the Whole Global Training Registration Application which was extensively used by State Street Corp as a part of their Training and for Reporting Purposes in Salesforce.
  • Resolved major issues like Call note visibility, CORR Business Unit and CORR Business Unit Product implementations
  • Organized and participated many brainstorming sessions with Salesforce Consultants in resolving the key issues and came up with new designs and Processes to automate and address some of the key issues during my term at State Street
  • Responsible for managing and maintaining multiple Sandboxes and Production Org
  • Worked with SF- SF connections and data mapping between organizations
  • Extensively worked with Batch Jobs, Apex Triggers, Apex Test classes and VF pages
  • Thorough understanding of Workflows, Validations, Formulas and Approval Processes

Staff Salesforce Developer

Monster Worldwide Inc.
09.2014 - 03.2015
  • As a Staff Salesforce Developer and handled the following responsibilities:
  • Staff Salesforce Developer as well as the Salesforce.com Subject Matter Expert (SME) for the entire Monster Worldwide team.
  • Documented the initial requirements and participated in blueprinting sessions to finalize the requirements with Salesforce Migration and Salesforce Reporting streams
  • Worked closely with the project design team and the project business teams to gather and address business and functional requirements
  • Participated in multiple business meetings to finalize the process flows for NA business team and served as the point of contact for EU and APAC business teams providing suggestions and SME support throughout the process
  • Developed Triggers based on Cases, Leads, Accounts, Contacts, and Opportunities
  • Developed Unit Test Classes to achieve appropriate code coverage to deploy between various sandboxes and Production Systems
  • Managed various Developer Sandboxes, Developer Pro Sandboxes and a Full Copy Sandbox for various developments and testing needs across the organization
  • Responsible for all Reporting and Dashboards Stream at Monster Worldwide, especially for Sales, Marketing, Finance, and Support groups throughout NA, EU, and APAC teams
  • Extensively worked on Validation Rules, Formulas, Workflows, and Approval Processes to satisfy the business needs
  • Worked on Assets, Quotes, and Contracts to automate the Opportunity Creations
  • Worked closely with Product Implementation teams and Project Implementation consultants and business teams
  • Thorough understanding of Role-based Hierarchy access as well as Profiles, Public Groups, and Queues-based access
  • Conducted multiple training sessions and led support sessions to teach business users to follow process flows agreed during business meetings to ensure a smooth transition to Salesforce from Karma (Siebel) migration
  • Helped with creating Quote templates using Apttus X-Author contracts and worked with Order Welcome templates and Email Templates
  • Built multiple complex joined Reports and Dashboards for various business teams across the organization starting from Agents to the Executive Management Board to track the relevant Daily, Weekly, Monthly, Quarterly and Yearly metrics
  • Conducted various Report building and Dashboard building training sessions to more than 100 business users to help them build their own Reports and Dashboards going forward and to increase their understanding of the existing Reports and Dashboards that was built.

Senior Salesforce Developer

Zebra Technologies
05.2014 - 09.2014
  • Developed Triggers based on cases, as well as leads, accounts, and contact triggers
  • Built Various Visualforce Pages on Case, Contact and Account page layouts to replace based on the User Profiles
  • Developed the Unit test classes to achieve appropriate Code coverage to deploy the Lexington Project
  • Managed Various Developer Sandboxes, Developer Pro Sandboxes and a Full Copy Sandbox for various developments and testing needs across the organization
  • Participated in multiple Business meeting to finalize the Process Flow for NALA and Served as Contact Person for EMEA and APAC Managers to Provide Suggestions for their Go Live
  • Lead the Project Lexington as Sr
  • Salesforce Developer for NALA Service unit to GO LIVE and Provided Post Go Live Support for Various Roles like NALA TS Executives, TS Managers, TS Supervisors and TS Agents
  • Tested across Various Development Pro Sandboxes and trained people to work on the Sandboxes and monitored throughout to make a smooth Transition in Salesforce after the initial deployments in the Production for Service Unit
  • Participated and Documents the Initial Requirements and Blue Printing Sessions to Finalize the Requirements with Magnetic North for CTI Integration
  • Conducted multiple training sessions and Lead the Sessions providing the support and to teach TS Agents to follow the Process flows agreed on Business meetings to make the Transition smooth into Salesforce
  • Built Multiple Complex Joined Reports and Dashboards for Various Roles across the Organization starting from TS Agents to Executive Management Board to track on the Daily, Weekly, Monthly, Quarterly and Yearly
  • Conducted Various Report Building and Dashboard Building Training Sessions to TS Supervisors and TS Managers to help them build their own Reports and Dashboards and to increase the understanding to Customize the Existing Reports and Dashboards that was built.

Senior Salesforce Consultant

Eyefinity, a Subsidiary of VSP Global
10.2013 - 05.2014

As a Senior Salesforce Consultant, Responsible for:

  • Administered all the Salesforce.com needs throughout Eyefinity and responsible for resolving all of the escalated cases
  • Responsible for all reporting and dashboards needs at Eyefinity, especially for Sales, Marketing, Finance, and Support groups
  • Extensively worked on Validation Rules, Formulas, Workflows, and Approval Processes
  • Developed Triggers based on cases, as well as leads, accounts, and opportunity triggers
  • Worked on Assets, Quotes, and Contracts to automate the company's payment authorizations
  • Worked closely with Product Implementation teams and Project Implementation consultants
  • Leveraged Service Cloud capabilities to enhance customer support operations for clients across various industries.
  • Supported continuous improvement efforts with thorough documentation of project progress, challenges encountered, and lessons learned from each engagement.
  • Championed agile methodologies throughout project lifecycles leading to increased flexibility adapting to evolving client requirements and priorities.
  • Boosted customer satisfaction rates by providing expert advice on best practices for Salesforce usage.
  • Thorough understanding of Role-based Hierarchy access as well as Profiles, Public Groups, and Queues-based access
  • Extended the functionality of the current Eyefinity website by using Visual Force pages and integrated the website with Salesforce.com to generate Leads
  • Used Visual Force to generate popups on Accounts based on specific criteria
  • Worked on integrating Salesforce with an external Data Warehouse system to build incremental data storage in the Data Store every night
  • Extensively worked with inbound and outbound deployments
  • Sound knowledge of ETL operations (data import/export operations) using various SFDC supported tools including Jitter bit, Data loader.

Senior Salesforce Developer

OLOOP LLC
08.2013 - 10.2013
  • Met with various stakeholders to gather their needs for an internal Salesforce implementation
  • Customized user interfaces according to specific departmental needs while maintaining a consistent overall experience across the platform.
  • Enhanced Salesforce system efficiency by optimizing workflows, automating processes, and streamlining data management.
  • Developed APEX triggers to automate recruiting process and enabled functionality to track a candidate during each step of the recruiting lifecycle
  • Exported data from a legacy ATS and imported it into Salesforce using Jitter bit
  • Used appropriate applications from App Exchange to properly handle PDF documents on the SFDC platform
  • Used Visual force to customize job application pages as well as to streamline business user pages to make their workflow more efficient
  • Implemented Sharing and Security rules to ensure their sensitive data was accessible only by authorized HR personnel
  • Converted Visual force pages to work on mobile phones and tablets
  • Performed extensive user acceptance testing across desktop and mobile platforms and resolved all bugs and errors.

Salesforce Developer

OnCourse Learning
02.2013 - 07.2013
  • Handled multiple roles as a Salesforce Developer as well as a Knowledge User for a CRM unification project across seven business units
  • Worked extensively with the business sales and marketing teams for gathering business requirements and effectively communicated guidelines regarding project scope and project estimation timelines on a regular basis
  • Oversaw user roles and permission levels in Sales Cloud for salespeople and marketers for two business units
  • Ensured code quality by following best practices and conducting thorough unit testing before deployment into production environments.
  • Customized triggers for automating key business processes including payment authorizations and a pending activities tracker for business leads spanning seven different business units
  • Developed a Case Management System to handle support tickets made over phone, email, and the web
  • Customized the Case Management System to direct support tickets to the appropriate salesperson in a business unit
  • Moreover, configured the system to escalate support tickets to a manager if no action was taken within 4 hours after taking into consideration the time zone of each business unit
  • Partially developed a Customer Service and a Knowledge Base portal
  • Specifically, developed Workflows, Report Types, User Profiles, and reused existing Visualforce code templates for quick mockups
  • Discussed On Course's current and future project requirements with Technical Managers from Salesforce.com
  • Obtained seven additional Service Cloud licenses for Oncourse based on those discussions
  • Interacted with the same Technical Managers from Salesforce.com about upcoming product releases
  • Specifically, discussed the merits of replacing portals in development (Customer Service and Knowledge Base) with Salesforce Communities
  • Worked on Leads, Contacts, Accounts, and Opportunities
  • Segregated Leads and Contacts to the appropriate salespeople across the seven business units
  • Used the Dupe Blocker app on App Exchange to filter duplicate Leads and Contacts
  • Customized business logic to automatically create a Contact for every Opportunity
  • Migrated data from various existing CRMs being used including Sales Logix, Inside Sales, and Zen desk to Salesforce.com via Microsoft SQL Server Management Studio using Jitter bit, Data Loader and the built in Apex Data Loader
  • Customized Visual force pages for various business units including a page for company purposes showing a quick tax estimate
  • Successfully established a connection to AvaTax to calculate the proper tax amounts
  • Developed reports for lead generation as well as campaign and activity reports for each of the business units in the organization
  • Attended various webinars available to Salesforce's Partner Portal members.

Salesforce Technology Intern

Oloop LLC
06.2012 - 01.2013
  • Worked on various Salesforce.com Standard Objects, Custom Objects, Reports, and Dashboards
  • Used the Apex Data Loader for importing external data into Salesforce.com for Accounts, Contacts, and Leads
  • Involved in data mapping and migration of data from legacy systems to Salesforce.com objects and fields
  • Involved in Salesforce.com application setup activities and customized apps from App Exchange to match the functional needs of the organization
  • Strong exposure and understanding of business strategy planning and implementation
  • Configured various Salesforce.com standard objects like Accounts, Contacts, Leads, Opportunities, Cases, Products, Campaigns, Reports and Dashboards
  • Modeled and deployed Custom objects, Page layouts, Custom tabs, Components as per business needs
  • Created Workflow rules and defined related tasks, time triggered tasks, email alerts, and filed updates to implement business logic
  • Used SOQL & SOSL for data manipulation needs of the application using platform database objects
  • Created users, roles, public groups and implemented role hierarchies, sharing rules and record level permissions to provide shared access among different users
  • Created profiles and implemented Object and field level security to hide critical information on the profile users
  • Used Sandbox for testing and migrated the code to the deployment instance after testing
  • Extensively performed Unit, Integration, Regression, End-to-End, and User Acceptance Testing (UAT)

Cloud Lab Assistant

Illinois Institute of Technology
05.2012 - 12.2012
  • Worked as a Cloud Computing Lab Assistant, Responsible for development of the cloud computing applications in various environments
  • Submitted various analysis documents and research documents to professor on the current research going on in the industry and latest advancements in the cloud computing industry
  • Handled the Course manuals and developed the structure of course materials
  • Trained the undergraduate students on Cloud computing applications
  • Evaluated the students based on the applications developed as a part of the course structure
  • Assisted Professors with the evaluation and training of students on Cloud computing applications
  • Developed course manual documentations based on the criteria and Course Structure assigned by the Professors
  • Developed the Power point presentations and PDFs for professor to distribute for students registered to the course

Java Developer

Actimus Biosciences Pvt Ltd
10.2009 - 08.2011
  • Started initially as intern Software developer and eventually accepted the full time role after graduation and continued to work on various projects during the tenure.
  • Involved in designing use cases, class diagrams, and activity diagrams using Microsoft Visio
  • Gained substantial knowledge about the concepts, design practices, traps, and pitfalls of successful object-oriented programming
  • Implemented multithreading to increase performance, throughput, responsiveness for better management of resources and lowered costs
  • Designed and developed applications based on the MVC design pattern using Struts framework
  • Used Struts Action Servlet as the controller to process user requests and delegate requests to appropriate action class for processing
  • Designed and developed web pages using HTML and JSPs
  • Wrote client-side form-based validations using JavaScript
  • Wrote a data access component to perform DML operations using JDBC
  • Involved in client interactions for resolving technical and functional issues daily
  • Designed and developed approval process workflows for user requests
  • Designed the various search criteria with auto-suggest making users' life easier by searching the appropriate component of interest
  • Developed the module that automates the process of raising the tickets to the change management tool Remedy
  • Developed Servlets that translate interactions with the JSP pages into actions to be performed by the EJBs
  • Developed an application that shows the files and the components involved in the simulation of models
  • This application works as an integrator between the configuration management system and the simulation tool that takes the files as the input

Education

Master's - Computer Science

Illinois Institute of Technology
Chicago, IL
08.2011 - 12.2012

Bachelor's - Technology and Computer Science

JNTU University
Kakinada, AP
06.2006 - 05.2010

Skills

Solutions Architecture

undefined

Certification

Salesforce certified Application Architect

Timeline

Salesforce Engineering Manager/Technical Architect

Calix Inc
04.2021 - Current

Salesforce Technical Architect

Visa Inc
09.2016 - 04.2021

Salesforce Lead Developer

Salesforce Inc
03.2016 - 09.2016

Staff Salesforce Developer

Natixis Global Asset Management
10.2015 - 03.2016

Salesforce Systems Engineer

State Street Corporation
03.2015 - 10.2015

Staff Salesforce Developer

Monster Worldwide Inc.
09.2014 - 03.2015

Senior Salesforce Developer

Zebra Technologies
05.2014 - 09.2014

Senior Salesforce Consultant

Eyefinity, a Subsidiary of VSP Global
10.2013 - 05.2014

Senior Salesforce Developer

OLOOP LLC
08.2013 - 10.2013

Salesforce Developer

OnCourse Learning
02.2013 - 07.2013

Salesforce Technology Intern

Oloop LLC
06.2012 - 01.2013

Cloud Lab Assistant

Illinois Institute of Technology
05.2012 - 12.2012

Master's - Computer Science

Illinois Institute of Technology
08.2011 - 12.2012

Java Developer

Actimus Biosciences Pvt Ltd
10.2009 - 08.2011

Bachelor's - Technology and Computer Science

JNTU University
06.2006 - 05.2010
Raviteja MaddireddySalesforce Engineering Manager/Technical Architect