Ray Rosenow
Summary
Dynamic professional specializing in fleet management and operational efficiency. Proven track record of enhancing team productivity while maintaining strict safety compliance. Expertise in optimizing processes to drive organizational growth.
Overview
29
29
years of professional experience
Work History
General Manager
Equiptmentshare
Frankfort
10.2025 - Current
- Oversaw daily business operations, coordinating budgeting, staffing, scheduling, inventory control, customer service, and sales to enhance operational effectiveness.
- Maximized fleet and asset ROI, supporting optimal operational performance.
- Managed daily operations, ensuring adherence to safety standards and regulatory requirements.
- Conducted regular inspections of equipment to ensure proper functioning.
- Ensured compliance with local Union 150 Operators regulations and standards.
Service Operations Manager
Forklift Exchange
Bedford
01.2025 - 10.2025
- Coordinated safety and compliance initiatives for all CDL vehicles to ensure adherence to regulations.
- Ensured compliance with applicable laws and regulations pertaining to heavy fleet.
- Dispatched mobile service trucks to meet customer demands, prioritizing tasks based on urgency and efficiency.
- Developed and implemented maintenance schedules for diesel mechanics servicing heavy truck fleets to optimize vehicle readiness.
- Coordinated onsite assembly operations utilizing cranes and heavy haul trucks to ensure timely project completion.
- Assisted in developing new products or services based on consumer feedback.
Senior Operations Manager
Liftpro
Kenosha
02.2021 - 09.2024
- Managed 30 million dollar inventory, ensuring optimal stock levels and reducing excess.
- Coordinated dispatch of fleet of CDL trucks for timely equipment delivery, enhancing service efficiency.
- Established short- and long-term company goals, policies and procedures, monitoring progress and results.
- Increased team productivity through ongoing training and coaching, fostering employee engagement.
Operations Manager
Fabick Cat
Sturtevant
10.2017 - 05.2020
- Managed $22 million inventory to ensure optimal stock levels and minimize loss.
- Supervised daily workflow of employees to maximize productivity and uphold quality standards.
- Coordinated fleet maintenance schedules to enhance equipment reliability and reduce downtime.
- Cultivated safety culture through training and mentoring forklift operators.
Branch Manager
Franklin Equipment Inc.
Caledonia
10.2015 - 09.2017
- Coordinated dispatch scheduling for heavy equipment deliveries to ensure on-time operations.
- Led branch team of service technicians, rental coordinators, and sales-force to streamline workflows.
- Developed and delivered industry safety training meetings to promote compliance and safety awareness.
Key Account Manager
Yale Equipment Service
Milwaukee
08.2011 - 09.2015
- Specialized in forklifts, off road telehandlers and material handling equipment.
- Coordinated forklift maintenance schedules with clients and internal teams to ensure optimal equipment performance.
- Facilitated communication between clients and internal teams to enhance service delivery and client satisfaction.
Account Manager
Milwaukee Tractor and Equipment
Milwaukee
07.2002 - 09.2011
- Cultivated client relationships through consistent communication and tailored service.
- Coordinated installation of products and diesel construction equipment to meet client needs.
- Oversaw account portfolios, ensuring on-time delivery of products and services.
Certified Pipe Welder
Putzmeister
Sturtevant
03.1997 - 07.2002
- Achieved certification in forklift operation through formal training.
- Fabricated boom and hydraulic cylinders utilizing overhead cranes and material handling equipment.
- Maintained tools and equipment, ensuring optimal performance and adherence to safety standards
Education
Associate of Arts - Fabrication
Gateway Technical College
Racine, WI05-1995
Skills
- Fleet management
- Regulatory compliance
- Budget management
- Customer relationship management
- Safety compliance
- Team leadership
Timeline
General Manager
Equiptmentshare
10.2025 - Current
Service Operations Manager
Forklift Exchange
01.2025 - 10.2025
Senior Operations Manager
Liftpro
02.2021 - 09.2024
Operations Manager
Fabick Cat
10.2017 - 05.2020
Branch Manager
Franklin Equipment Inc.
10.2015 - 09.2017
Key Account Manager
Yale Equipment Service
08.2011 - 09.2015
Account Manager
Milwaukee Tractor and Equipment
07.2002 - 09.2011
Certified Pipe Welder
Putzmeister
03.1997 - 07.2002
Associate of Arts - Fabrication
Gateway Technical College