Raymond Amengual
Summary
Enabling the full business potential through comprehensive sales, marketing, and business development leadership. Growth-focused and commercially astute bi-lingual business development professional with extensive experience directing sales, marketing, and business development operations. Proven success driving revenue, market share, and B2B growth, formulating sales and marketing strategies, generating new businesses, exceeding sales targets, and securing client satisfaction. A creative marketing leader with a passion for developing digital marketing programs, strong brands, and new products/services to deliver lucrative outcomes. Adept at closing and managing new/existing accounts and growing new customer base. Forward thinking leader with strategic vision in building, leading, and training teams and creating professional working environment to enhance performance, reduce turnover, and stimulate progressive professional development. Excellent communication (written & verbal), negotiation, organizational, decision-making, presentation, and problem-solving skills; distinctive ability to build robust rapports with key stakeholders, executives, business partners, and clients for new market penetration and existing markets revitalization.
Overview
19
19
years of professional experience
1
1
Certificate
Work History
Chemical Regional Sales Manager
01.2021 - Current
- Direct and streamline overall operations of orders and sales cycle, vendor relationship, and chain distribution logistics
- Lead and guide sales team in maximizing business development efforts to generate new businesses
- Target new markets by formulating effective strategies based on competitor behavior research and analysis
- Grow current customer base and enhance new business development by identifying niche markets
- Obtained promotion to Regional Chemicals Specialist Sales Manager in Jan 2021 for identifying niche market in products and services offer by TriMark and developing market of chemical and dish machine rental
- Created market for chemical program as well as led overall facets of logistics and execution of a non-existent program
- Increased 35% sales by maximizing market penetration and sales figures via supplier relationships and negotiations
- Credited with exceeding chemicals and rentals program previous year sales by 25% in first 10 months of 2021
- Recognized for maintaining customer satisfaction for new chemicals and dish machines rental program in Southeast region.
Sales Representative
10.2017 - 01.2021
- Exhibited exceptional performance as active sales team member for largest provider of commercial kitchen equipment, restaurant supplies & design services in nation
- Delivered top-flight customer service and secured optimal client satisfaction by determining and meeting needs and requests of account holders
- Identified and resolved problems with customers through appropriate and prompt solutions
- Excelled at displaying wide range of products in professional manner at customer sites in accordance with company specifications and policies
- Secured a 35% sales growth during 2020 Covid 19 pandemic period, maintaining business success
- Achieved client retention by 90% and account penetration by 25% in healthcare markets, mid-size restaurant chains, and single- unit operations, maximizing overall business potential
- Enabled the company in reaching goal of 30 new accounts per sales representative by generating business for new openings projects, driving 60 new accounts in 2020
- Oversaw and executed dishwasher/chemical initiative as top sales producer on the program.
Director of Operations
101 Concepts Group
Sandy Springs, GA
10.2009 - 10.2017
- Food 101 & Cibo e Beve
- Directed and advised a team of 2 restaurant units in delivering several operational efficiently, including service standards requirements implementation, staff training, customer retention initiatives, food safety implementation, employees' acquisition and retention program, operating policy and procedure establishment, marketing, and senior management team hiring/firing
- Decreased turn over by 70% through the successful implementation of an employee retention program
- Enhanced team productivity by creating enhanced positive working environment
- Maximized customer numbers and market penetration while enhancing engagement via new promotional approaches
- Increased efficiency and profitability while controlling costs by standardizing operational procedures
- Developed efficient operation policies and surpassed demanding schedule targets in collaboration with management team, front and back of the house members
- Boosted sales on consistent basis at an average of 15% per year, increasing revenue and profitability for company.
Vice President Marketing
La Paz Restaurants / Mexican Specialty Group
Atlanta, GA
01.2004 - 10.2009
Education
Bachelor of Science (BS) - Marketing
University of the Sacred Heart
Skills
- Strategic Planning & Execution
- Team Building & Leadership
- Project Governance & Control
- New Business Development
- Key Account Management
- Operational Excellence
- Sales & Marketing Management
- Revenue & Business Growth
- Exceeding Sales Targets
- Contract Negotiation & Oversight
- Product Launch & Development
- Employee Acquisition & Retention
- Brand Management & Positioning
- Digital Marketing & Advertising
- Relationship Building
- Staff Training & Development
- Client Satisfaction & Retention
- Exceptional Customer Service
Certification
License & Certification Certified Life Coach – Expert Rating Global and JD Campus, LondonPage 2 | 2
Timeline
Chemical Regional Sales Manager
01.2021 - Current
Sales Representative
10.2017 - 01.2021
Director of Operations
101 Concepts Group
10.2009 - 10.2017
Vice President Marketing
La Paz Restaurants / Mexican Specialty Group
01.2004 - 10.2009
Bachelor of Science (BS) - Marketing
University of the Sacred Heart